User-generated content has become a powerful marketing channel. Now more than ever, consumers are relying on online reviews to decide what to purchase, where to shop and where to eat. Online reviews on websites like Yelp, Google, and Facebook have become a resource for users and strongly influence their buying decisions. Product and company reviews have become a trusted source for consumers before they make purchases. Online Reviews Serve as a Digital Word-of-Mouth An increasing number of consumers are using online reviews as social proof to help in their purchasing decisions. This implies tha ..read more

The last two years have been nothing short of tumultuous for small business owners. Lockdowns because of COVID-19, remote work, supply chain issues, and many employees not returning to the workplace were only some of the challenges that small business owners have faced. However, these challenges have enabled small business owners to expand their businesses in new ways by innovating and effectively dealing with these obstacles. While the new year looks more positive for small business owners than the last two years, small businesses will need to focus on several issues in order to be successful ..read more

Did you know that the number of online customer reviews for your company can impact the amount of new business you generate? Studies have shown that 97% of consumers read online reviews before making an online purchase. Getting and leveraging positive online reviews is essential if you want to bring in more new business. Build Your Presence on Online Review Sites Your profile on popular online review sites (e.g., Google and Yelp) and social media platforms can influence customers that might not otherwise consider purchasing from your business. These websites attract a massive amount of online ..read more

Customer feedback is an important way to understand how your customers perceive your brand. What do your customers like about your product or service? Is there anything that could be improved upon? Customer feedback is the easiest way to gain insights into what matters to your business. That said, actually getting feedback from your customers can be challenging. Why is Customer Feedback Important? Feedback is important for the following five reasons: Understand Your Target Customers Engage with Your Customers Improve Your Products or Services Get Testimonials and Reviews Benchmark in Order to ..read more

Most likely, a customer is going to leave a bad review for your business at some point. Whether it’s a late delivery or a mixed-up order, some situations will make customers leave a negative review. While there is a tendency for businesses to categorize reviews as good or bad, focusing only on sharing the positive feedback, a less-than-stellar review can be useful to your business. How to Mitigate a Negative Customer Review Receiving negative customer feedback is not the end of the world. In fact, it presents an opportunity to improve your business. And it is not only your company—looking at y ..read more

Today’s consumers are doing more and more of their shopping online. And since they cannot touch or see an item in person, online ratings and reviews have become an integral part of e-commerce shopping. Most consumers rely on reviews to provide them with the information they need before purchasing. In fact, 90% of consumers read online reviews before visiting a business and 92% will use a local business if they have a 4-star rating. The Importance of Reputation Management All companies need to invest in their reputation management systems in order to be able to monitor their customer ..read more

Reputation management software provides potentially invaluable insights into customers’ perception of your business.  This software provides the information necessary to boost your sales and ultimately add to your bottom line.  The little bit you spend for reputation management software will pale in comparison to the income it helps generate across posterity. A Plain English Explanation of Reputation Management Software Reputation management software is a computer program that gauges the perception of your company’s brand across the internet.  This advanced software is complex t ..read more

Running a successful business is virtually impossible without great customer service. After all, customers are the most important asset to a business. Providing top-notch customer service can improve your brand reputation and ultimately contribute to the bottom line. Great customer service should be prevalent throughout the company. In order to give superior customer service, ask what you can give your customers that they cannot get from other customers. Give your customers the unexpected to stand out from your competitors.  The following five tips will help you provide the best customer ..read more

Google reviews are a powerful marketing tool for businesses of all types and sizes. In today’s increasingly competitive market, leveraging the most advantageous marketing tactics is an essential component of success. As potential clients use online resources to compare your business to other industry leaders, Google reviews help your business stand out. As a business owner or leader, you may already be familiar with the many benefits of Google reviews. They boost rankings for local SEO, level the playing field against the competition in your industry, and enhance your online reputation. But wh ..read more