COGO AI Newsletter, Late February 2024
COGO Interactive Blog
by Peg McDermott
2d ago
Welcome to the latest edition of the COGO AI Newsletter, where we bring you knowledge about the best AI tools from experts who can help you build a solid digital marketing strategy!   TOP HEADLINES Two giants unite — Ahead of its expected IPO, Reddit has partnered with Google for an AI content licensing deal. Gemini integration — Google announces plans to enhance its advertising products with Gemini AI models. AI chip development — Six major companies are developing AI chips for use in everything from network servers to cars.   TOOL TRENDS Battle of the writing tools — A look at Jasp ..read more
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COGO Newsletter, February 2024
COGO Interactive Blog
by Peg McDermott
1w ago
It’s time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is one of the biggest challenges facing businesses this year. Ad spending is up — US social network ad spend will be 10% higher than previously expected. SOCIAL AND BRAND AWARENESS Key 2024 stats — Here are 50+ social media statistics you need to know to understand marketing in 2 ..read more
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COGO Digital Blend AI, February 2024
COGO Interactive Blog
by Peg McDermott
2w ago
It’s time for a new edition of the Digital Blend AI newsletter, bringing you all the AI news and info you need to stay ahead of the digital marketing curve!   TOP HEADLINES Adapt or die — How marketers are navigating the learning curve when it comes to AI-driven industry change. Super Bowl epiphany — This year’s Super Bowl helped clarify how AI will be sold to a skeptical public. Bard is now Gemini — Google rebrands its AI chatbot and introduces a paid pro tier for the service.   TOOL TRENDS Be my AI Valentine — The Sheer Cupidity card maker can create a custom AI card for your Valen ..read more
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Here’s What You Need to Know About Google’s SGE in 2024
COGO Interactive Blog
by Peg McDermott
3w ago
Google’s new Search Generative Experience is using AI to help enhance and improve the quality of its service. The goal is to help people get the information they’re looking for faster, and to be able to elaborate on topics so that a session can take the user from an initial question, right through to followup questions and even action steps like generating images or writing initial drafts of copy. As with all major changes to the Google algorithms, marketers have been suspicious and a bit nervous about what SGE will mean for SEO and page rankings, so here are the three main things you need to ..read more
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COGO Digital Blend AI, Late January 2024
COGO Interactive Blog
by Peg McDermott
1M ago
Can you believe January is almost over? Here’s a new batch of Digital Blend AI, with all the news, tools, and tips to build your digital marketing strategy through the rest of 2024!   TOP HEADLINES A bright future — A new report forecasts that AI marketing will be a $196.2 billion industry by 2030. Too big to succeed? — Both the DOJ and FTC push to investigate Microsoft’s partnership with OpenAI. The trend is growing — Over half of retail execs will be using AI for marketing in 2024.   TOOL TRENDS Sudowrite — This new writing tool can help marketers, copywriters, and bloggers write h ..read more
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COGO Digital Blend, January 2024
COGO Interactive Blog
by Peg McDermott
1M ago
If you’re looking for actionable tips for digital marketing strategies that really work, Digital Blend has all-new advice for 2024 from the experts who are proven in this field!   WEB DESIGN Get a fresh start — If you haven’t cleaned up your website for the new year yet, here’s a template to help you get started. Going green — Websites have a carbon footprint, but you can make yours as sustainable as possible. What you need to know about UX — How to make sure that your website prioritizes user experience.   OPTIMIZATION Important questions — If your content is not ranking as you expe ..read more
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The 7 Best Ways to Build and Maintain Trust with Customers in 2024
COGO Interactive Blog
by Peg McDermott
1M ago
Given the rise of false advertising, maliciously manipulative marketing tactics, and outright scams, it’s no wonder that consumer trust is at an all-time low. As a marketer in 2024, getting potential customers to believe anything about your business requires building trust with them right from the moment of first contact. Here are seven ways you can tailor your marketing approach this year to build a reputation as a business that customers can trust through thick and thin. Prioritize value. The business landscape may be constantly evolving, but one thing that never changes is that quality spea ..read more
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COGO Digital Blend AI, January 2024
COGO Interactive Blog
by Peg McDermott
2M ago
It’s a brand new year and a fresh new edition of Digital Blend AI, featuring the latest news, tips, and tools from the experts who know how to create killer digital marketing strategies!   TOP HEADLINES Regulation expectations — It’s important to understand how regulators will monitor companies for their use of AI as governments get more involved in technology. AI’s breakout year — A look back at how 2023 was, in multiple ways, the most important year for AI as the Next Big Thing. Transforming the workplace — A new study from Amazon reveals just how much AI is going to change the workplac ..read more
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COGO Digital Blend, December 2023
COGO Interactive Blog
by Peg McDermott
2M ago
Time to wrap up the year with one last batch of Digital Blend, with all the expert digital marketing strategy advice to start 2024 off on the right foot! THE BIG PICTURE Better safe than sorry — 2023 saw brands relying on old, familiar plays as the marketing industry arrives at a crossroads. Is your website ready? — There’s still time to get your website cleaned up for a fresh start in 2024. Ad copy experiments — Google admits to testing ad copy variations without informing advertisers. SOCIAL AND BRAND AWARENESS The magic of behavioral science — How to tap into customer behaviors to get ..read more
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3 Ways to Focus Your Marketing Strategy for Maximum Impact in 2024
COGO Interactive Blog
by Peg McDermott
2M ago
This year we’ve all felt the acceleration of the evolution of digital marketing, and next year is set to progress at an even faster pace. With that in mind, it’s crucial to dial in your efforts to make sure your content is reaching the right people, and that you’re tailoring your strategy for maximum effectiveness in 2024. Here are three distinct approaches you can use for optimal results, depending on which one fits the needs and profile of your specific business. 1. If you are a lifestyle creator or solopreneur who is the face of your own brand, then you’re going to want to stick to an ident ..read more
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