The economy has certainly had its ups and downs over the past couple of years, which means that more people than ever are looking for ways to grow their business with a smaller budget. If you’re heading into 2025 worried about the amount you have (or don’t have) to allocate to your marketing strategy, here […] The post Building a Strong Marketing Strategy on a Small Budget in 2025 appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

Digital Blend is back again, featuring fresh marketing strategy information from the experts who truly know the game!   WEB DESIGN Design for e-commerce — Three golden rules when designing a website for an e-commerce business. ChatGPT for content — If you’re thinking about turning to AI for web content generation, read this first. The […] The post COGO Digital Blend, August 2023 appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you’re just starting to build your online presence, it can be frustrating trying […] The post Struggling to Build Authority? Here’s How to Get More Business Reviews appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

The holiday season is upon us! It’s time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025!   BIG-PICTURE MARKETING PERSPECTIVES Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics […] The post COGO Digital Marketing Newsletter, November 2024 appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

We’ve talked before about how Facebook and Instagram ads can be hit-or-miss in 2024. It’s a problem that marketers have been complaining about more and more. Well, Meta finally seems to have taken notice and has decided to lend a helping hand. If you’ve been looking for ways to boost performance and engagement for your […] The post This New AI Feature Will Turbocharge Your Meta Ads appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

One of the best aspects of AI is that it can help with marketing tasks you find daunting. In theory, those tasks would include building a website — but is AI ready for that level of responsibility? Here are three important points to consider before choosing an AI tool to help you create your business […] The post Should Your Business Be Using an AI Website Builder? appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

Sometimes marketing mistakes are not about what you’re doing wrong, but rather what you’re not doing. If your business has a local component to it, meaning your sales are not 100% online and you offer some kind of products or services to customers in your local area, you need to be focusing on local SEO. […] The post Is Your Business Making this Expensive SEO Mistake? appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!   BIG-PICTURE MARKETING PERSPECTIVES If you’re already starting to think about your marketing strategy for next year, […] The post COGO Digital Marketing Newsletter, October 2024 appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

As recently as a year ago, AI was a super-viral buzzword that had everyone excited and worried in equal measure. For a lot of business owners, the mere mention of AI conjured up fantasies of their entire marketing strategy being on autopilot, completely controlled by artificial intelligence. Today, people have realized that it’s a lot […] The post How Are Businesses REALLY Using AI in Marketing? appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more

Marketers often look for whatever is new and trending, but many older strategies are still highly effective. While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024. 1. Refreshing and repurposing existing content Over time, […] The post Old-School Marketing Tactics that Still Work in 2024 appeared first on Website Design Agency | Digital Marketing Company | VA, MD, DC ..read more