Are you using your company’s social channels to their full potential? Most businesses aren’t, and then they wonder why they’re not getting any traction or engagement. Believe it or not, it’s not all just pay-to-play — there’s still a lot you can do to increase your organic reach and grow a following the old-fashioned way, by combining quality content with a few smart tactical moves. Find Your Ideal Place Because social accounts are free, it’s tempting to want to be everywhere all at once and attack from all sides. This normally results in mediocre, one-size-fits-all content that is spread too ..read more

The COGO AI Newsletter is back with a fresh batch of news, tips, and strategy advice to bring AI into your digital marketing!   TOP HEADLINES It’s AI Appreciation Day — Top marketing experts weigh in on how AI has brought new possibilities into the digital marketing arena. Automating the process — Here is the ultimate guide to automating marketing processes with the help of AI. Is it worth the risk? — A new report is optimistic on the future of AI even though evidence of a financial bubble is growing.   TOOL TRENDS Color is back — Personal color palette tools are just ..read more

It’s time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry!   WEB DESIGN Show your face — A top web designer weighs in on why business websites shouldn’t be faceless entities. About the About page — Why your website’s About page is the most important part of the whole site. Tidy your site — If you haven’t gotten around to cleaning up your website in 2024 yet, now’s the time.   OPTIMIZATION The truth about SEO — Beware of anti-SEO studies that can misguide your marketing strategy. Max out y ..read more

It’s a brand new month, and the COGO AI newsletter will help you make the most of it with AI marketing news and tips!   TOP HEADLINES AI reigns for video — Over two-thirds of marketers are looking to AI for video content, according to a new report. Crossing a line — A new all-AI ad from Toys ‘R’ Us inspires debate over the future of marketing. Shopify expands — The e-commerce platform widens the availability of its AI-backed tools.   TOOL TRENDS Data storytelling — How AI is impacting the ways in which we use data to influence decision-making. Five new tools — These are the top ..read more

The way your business uses Google’s services can determine a lot about the success of your digital marketing. Many business owners utilize the most common and obvious features that Google offers, but the majority are not fine-tuning their SEO and Google Business Profiles to get the best possible results. Here are five things you should be working on right now to boost your traffic and get more eyes on your business. Clean Up Your Content Ever since Google launched the Helpful Content System, sites with high amounts of unhelpful content are less likely to perform well in search rankings, even f ..read more

We’re back with the latest from the COGO AI Newsletter, bringing you the best news, tips, and strategies to help integrate AI into your digital marketing!   TOP HEADLINES Is backlash inevitable? — A closer look at whether brands have been too quick to rush into full AI integration. Dubious news — Global audiences are suspicious of AI-powered newsrooms, according to a new report. Social media’s new friend — Why AI is the key to supercharging your social media marketing in 2024.   TOOL TRENDS Battle of the writing tools — A head-to-head comparison of Jasper versus copy.ai. TikTok beefs ..read more

We’re heading into the summer with the latest COGO newsletter, featuring all the best digital marketing advice to help your business succeed in 2024! THE BIG PICTURE Growing your email list — How to focus on expanding an audience that’s literally custom-made for your business. Google boosts brands — Google releases new features aimed at helping merchants showcase their content. A global marketing reset — In a post-cookie world, here’s how businesses can shift their strategy on reaching customers. SOCIAL AND BRAND AWARENESS Know your stats — The 40+ vital branding statistics no business can ign ..read more

We’re back with more expertise from the COGO AI Newsletter, featuring tips and tricks to blend AI into your digital marketing strategy!   TOP HEADLINES Supercharge your social — Why AI is the key to boosting your social media marketing this year. Enhanced user experience — Meta expands AI capabilities for Reels and feed recommendations. Traffic boom or bust? — How newsrooms are reckoning with Google’s AI changes.   TOOL TRENDS A fresh ad experience — Google unveils new advertising tools powered by AI. Automate your growth — Here are the 20 best AI marketing tools for businesses right ..read more

It’s a simple formula: more email subscribers equals more sales. The larger and more engaged your email list is, the more it’s going to act as a catalyst for the growth of your business. Nurturing and serving your email list should be a top priority if you want your products, services, and offers to be seen by a target audience that is literally custom-made for you. Here are the three things you need to start doing right now to get more subscribers and more revenue out of your email list: 1. Focus on the quality of your opt-in. A free lead-in offer is the most common way to entice people to si ..read more

The COGO AI Newsletter is back, featuring the latest expertise from those leading in the field of AI-assisted digital marketing!   TOP HEADLINES Two giants unite — Coca-Cola and Microsoft announce a five-year strategic partnership to accelerate generative AI initiatives. Apple’s big news — Experts are speculating what Apple’s AI announcement will be for the opening of WWDC24 next month. The search revolution — What Google’s AI revamp means for the future of content marketing.   TOOL TRENDS How to boost your social presence — Why AI is the key to supercharging your social media market ..read more