Small business blogs bring 55% more website and social media visitors to a business’ website than those without one.1 Blogs and articles are a great way to brand yourself, have a purpose and be a helpful resource to your current and potential customers. Benefits and tips for writing a successful blog: Shows Expertise in Your Field Adds Value to Social Media Increases Traffic and Followers Builds Keyword-Driven Content Show Expertise in Your Field Brand yourself as an expert. Well, you may think, “Am I an expert? I sure don’t know everything.” So, let’s think about this. An ..read more

Email marketing is a powerful way to reach your customers, to let them know about upcoming events, promotions and new products, or to share valuable content with them between purchases. The four main types of marketing emails are: Promotional Emails Acquisition Emails Retention Emails Email Newsletters A successful email campaign leverages all (or most) of these strategically throughout the year and aligns them with your overall marketing plan. Promotional Emails Promotional Emails are one of the most popular types of emails. While they are a great way to drive sales and inform y ..read more

How do I get my website to be higher up in search results, allowing potential customers and clients to find my business? Effective SEO and keyword optimization. Algorithms decide how high your website will rank in search engines, and strategically adding in keywords is a simple and budget-friendly way to nudge the AI in the right direction. Here are our 5 tips for updating or creating a high-ranking website by yourself: 1. Find Website Keywords Determine Your Audience To start figuring out what your keywords are, determine what your niche is and who your audience is. In other words, how does ..read more

Logos are a great way to showcase the very essence of your business, but many small businesses struggle to find the budget early on to outsource the design. A great logo can cost you anywhere from $5 to thousands of dollars depending on factors like design, research, customization and the graphic designer you choose. Hence the recent explosion of platforms like Canva and Wix that give any business owner the power to let their creative juices flow when designing their own logo. These tools can cut down the added expense of hiring an outside designer, and for creative entrepreneurs it may be a ..read more

You wouldn’t expect to fit thousands of customers into your store if it were the size of a broom closet. The same goes for your business website. While storefronts are empty, your website traffic may be picking up at rates you’ve never seen. Is your website ready to support this influx in traffic? Avoid the white screen of death. Pay attention to load times. When a website takes on more traffic than usual it can often time out, showing visitors a white screen or pages that appear distorted. If this is happening to you, reach out to your service provider and make sure your current hosting pack ..read more

Your storefront may feel like a ghost town, but your customers are still eager to connect with your products or services online. Have you checked your contact form lately? Your website has a contact form, great, but hang on. You choose the perfect field names, added sleek check boxes or maybe you even have several different forms throughout your website, but have you tested it lately? Forms are forgotten, and plugins or apps need to be updated for them to perform correctly. Your customers could be submitting your form and end up with an error message that sends them searching for your competi ..read more

How many times a day do you look up something on your phone? There’s a 50/50 chance you’re even reading this post on it right now. Your customers are one their phones. More than 70% of traffic happens on a mobile device. (CIO Dive) Even more surprising, 85% of internet users think a company’s website when viewed on mobile should be as good or better than it is on desktop. (SWEOR) Google may be ignoring you. If your website is not mobile-friendly, Google may be ignoring it completely. Which means you could be getting outranked by your competitors, and making it harder for your customers to fin ..read more