Hey there, my amazing listener, welcome and thank you for tuning into episode 295 of the Small Business Made Simple Podcast. Have you had a chance to listen into last week’s episode? My guest was Tamara Simon and she helped us understand some of the business basics that we may have to go back to, or if you’re just starting out, you need to consider when in business.  She had some amazing piece of gold in that episode, so make sure you go and check it out after listening to today’s episode. The link: www.socialmediaandmarketing.com.au/294 But before we get into today’s episode, I just w ..read more

This blog is the first in a new series around is business basics. The basics things you need to know about business, to be successful. Maybe you’ve been in business for a while, but don’t be fooled sometimes going back to basics is exactly what you need to do to move forward. Okay, so the most basic I can get with business is going back to the three questions you need to be able to answer in order to have any real success in your business. Ready for them? Who is your who? Where do they hang out, and What do you want to be famous for? Get these three questions right and you will be on your w ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 294 of the Small Business Made Simple Podcast. Have you had a chance to listen into last week’s episode? It was all about systems – definitely a basic to get right! David Jenyns, my guest, was speaking to us about systems and processes – and he had some amazing piece of gold in that episode, so make sure you go and check it out after listening to today’s episode. The link: www.socialmediaandmarketing.com.au/293 But before we get into today’s episode, I just wanted to talk about how I can help you in business. In p ..read more

This blog is all about how to use social media to amplify yourself and your business. What is an amplifier you might ask? Well, to me, it’s things like speaking, podcasting, media commentating, referrals, writing books, creating lead magnets. It’s basically anything that amplifies who you are and what you do and what you sell! It’s what you do to ATTRACT people, potential buyers, or existing customers into your world. So how do you use social media to amplify yourself and your business? You are probably doing it now, maybe even successfully or perhaps you aren’t doing it successfully because ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 293 of the Small Business Made Simple Podcast. This month, the theme is business basics. The basics things you need to know about business, to be successful. Maybe you’ve been in business for a while, but don’t be fooled sometimes going back to basics is exactly what you need to do to move forward. Have you had a chance to listen into last week’s episode? It was all about sales – definitely a basic to get right! Frances had some amazing piece of sales gold in that episode, so make sure you go and check it out afte ..read more

Today I’m sharing with you three tips that you simply MUST be thinking of in your business social media marketing. But before we get to that – have you got yourself a copy of my marketing book – Small Town Big Impact? If not, head to my website and get yourself a copy www.socialmediaandmarketing.com.au – there’s 107 different marketing strategies in there – it’s well worth the read. And plus if you really don’t want to read it all – you don’t have to. Just flick open a page, have a read of a strategy and if it’s right for you, test it in your own business. Simple! Ok, here are three things you ..read more

Today I’m sharing with you three tips that you simply MUST be thinking of in your business social media marketing. But before we get to that – have you got yourself a copy of my marketing book – Small Town Big Impact? If not, head to my website and get yourself a copy www.socialmediaandmarketing.com.au – there’s 107 different marketing strategies in there – it’s well worth the read. And plus if you really don’t want to read it all – you don’t have to. Just flick open a page, have a read of a strategy and if it’s right for you, test it in your own business. Simple! Ok, here are three things yo ..read more

Hey there, my amazing listener, welcome and thank you for tuning into episode 292 of the Small Business Made Simple Podcast. Welcome to April! This month, the theme is business basics. The basics things you need to know about business, to be successful. Maybe you’ve been in business for a while, but don’t be fooled sometimes going back to basics is exactly what you need to do to move forward. But before we get into today’s episode, I just wanted to talk about how I can help you in business. Whether you’re after an Hour of Power – just need my brain for 1 hour to get answers to questions or ..read more

Given just how challenging life in small business can be at the moment, I wanted to continue on my series of blog posts about lead generation for your business – because without leads there are no customers/clients and without them, there is no business. Too many small business owners spend WAY TOO MUCH TIME chasing the “next” sale on social media without a real plan to nurture that new lead into a sale. The number one reason why you should be on social media is to get people off social media! You need to get them onto a list so you can nurture them and have somewhat a more certain amount of c ..read more

Have you thought about PR as a marketing tool? PR is a powerful marketing tool that can introduce your brand to new audiences. However, to achieve the best results, it’s important to understand how it fits into your overall marketing strategy.  PR – or Public Relations – is the art of spreading awareness about your brand, product or service through positive media coverage. This is usually achieved through distributing media releases to journalists and producers. Media releases communicate your brand message and offer your expert commentary to media professionals who may choose to use your ..read more