What’s happening? From 1st February Google & Yahoo are making updates to their email system. This means if you’re emailing anyone with a Yahoo or Gmail email address, you need to ensure you’ve got certain things in place to limit your chance of emails being ‘undelivered’.  What do you need to do? There are a few things you need to do, which I’ve explained in a video, as well as writing them out below. Most of which are DNS setting related. Watch this first… It may take a few seconds to load… 1. Add a DMARC record to your domain This is only a requirement for those sending over 5,0 ..read more

In this guest blog, Elle – The Ecommerce Assistant, shares her thoughts and experience on selling products online. Elle supports business owners with setting up and selling more through their Shopify websites but her tips in this blog apply to any online shop. Her details are at the end of the blog if you’re looking for help with Shopify or Klaviyo. Introduction If you want to start selling products online but you’re not really sure how to start, I’d highly suggest looking at Shopify as your ecommerce website provider. If you already have a WordPress website and plan on adding a few products ..read more

In this guest blog, Elle – The Ecommerce Assistant, shares her thoughts and experience on selling products online. Elle supports business owners with setting up and selling more through their Shopify websites but her tips in this blog apply to any online shop. Her details are at the end of the blog if you’re looking for help with Shopify or Klaviyo. Introduction If you want to start selling products online but you’re not really sure how to start, I’d highly suggest looking at Shopify as your ecommerce website provider. If you already have a WordPress website and plan on adding a few products ..read more

It can be a big decision to invest in a website for your business but there are so many benefits to having your own professional website. If you’ve been wondering whether to spend money on a website for your business but aren’t yet convinced, read on. I’m about to share with you my top 5 reasons for investing in a website for your business. 1.    You own your website There are lots of ways you can promote your business to potential clients and customers but the majority are run by other companies who could take them away from you at any given moment. We’ve all heard the horror ..read more

It might surprise you that half of my branding clients aren’t new businesses, they’re existing businesses going through a refresh or a rebrand. If you’ve been running your business for a while, chances are at some point it will change direction slightly or you’ll feel like you’re outgrowing it. That’s the time when most people consider rebranding or refreshing their current brand. So what’s the difference? When you think about your brand, it’s much more than just your logo. It’s your tone of voice, imagery, messaging, services/products, colour palette, typeface, patterns, packaging AND your lo ..read more

When it comes to your visual identity a single logo might be ok when you’re starting out but if you want to build brand recognition, you’ll need more than just that £20 logo you bought on Etsy or the one you whipped up yourself in Canva. Over the course of building your business, you’ll have so many touch points with your clients & customers, that a one size fits all approach to logo design simply won’t give you the flexibility you need and doesn’t do your business justice. One of the most common mistakes I see businesses making is using the same version of their logo on absolutely everyth ..read more

We’re all learning things about ourselves, about others and about running a business, all the time. I don’t tend to do a lot of reflecting generally but five years in business seems like the kind of milestone that deserves some extra thinking space in my brain. I came up with the idea of 5 things I’ve learned in 5 years because it meant I wouldn’t get carried away and write the longest blog ever. Then I realised I needed to come up with five things I’ve learned, that are worthy of the space and useful. It wasn’t as easy as I thought it would be but here are my ‘top 5’… (fair warning: this post ..read more

As a website user, there are some things I come across on my internet travels that frustrate me. All of them can be avoided either by making changes yourself (if you’ve got a DIY website) or by working with a good website designer. So here we go, 7 website mistakes to avoid on your website… Wrong logo size There are two mistakes you can make when it comes to your logo on your website. 1 – having a huge logo that’s too big for the page and takes up more than its fair share of real estate. Sure, your logo is important but it’s not more important than your content. 2 – having a logo so small you ..read more

Let’s kick off by saying that email marketing can be abused by lots of businesses. In the sense that they bombard us with emails daily (or even more than once a day). If you’re letting that put you off email marketing for your business, please don’t. You’re not suddenly going to morph into a spammer just because you start email marketing. It’s all about finding the rhythm for you and your subscribers. But you’ll only find that rhythm if you actually do it. There are lots of reasons why email marketing is good for business, I’m going to share three with you today. Reason Number 1 – Relationshi ..read more

I’m sure we can agree that marketing ourselves and our businesses is essential. The thing is, I don’t know about you, but I find social media can often feel overwhelming and time-consuming? We’re constantly bombarded by people telling us we need to do xyz new ‘things’ on Instagram or post five times a week on Facebook. It’s all a bit exhausting isn’t it? The good news is, we don’t need rely solely on social media to market ourselves. If you’re not quite convinced, these are my 5 reasons you need to market your business outside social media: You’re in Control Soci ..read more