Raised Spot UV vs Clear Ink Spot Varnish: Adding Extra Oomph to Your Printing byStephen Jones/19/10/2023/inMarketing Collateral Share on Facebook Share on Twitter Share on WhatsApp Share on LinkedIn Share by Mail Creating eye-catching marketing collateral that leaves a lasting impression is crucial. Two popular techniques for achieving this are Raised Spot UV and Clear Ink Spot Varnish. These methods enhance your printed pieces, adding a touch of elegance and sophistication to your projects. In this article, we will delve into the differences between Raised Spot UV and Clear Ink ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on LinkedIn Share by Mail Having a website is an absolute must for any business aiming to thrive online. It has been for some time now, but let’s be clear; a visually appealing website alone won’t cut it (and don’t get me started on Facebook business pages). Just being online isn’t enough. Recommended reading: Marketing basics, what’s your business game plan? Every Business Needs A Website It’s no revelation that every business can benefit from having its own website. It’s been that way since the early 2000s. Initially, just havi ..read more

Don’t Overlook Business Cards in your 2023 Marketing Strategy byStephen Jones/15/02/2023/inMarketing, Strategy Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail Are you tired of feeling like business cards are a thing of the past in the digital age? You’re not alone – but the truth is that they are still an important and valuable asset for businesses of all sizes. Recommended reading: Marketing basics, what’s your business game plan? According to a survey conducted by the Printing Industries of America, 74% of ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail When visiting a website for the first time there’s one tell-tail problem that I always look for. And I’m constantly surprised by how often I see it, especially considering how damaging it can be to a site’s potential for growth. It’s a particular kind of duplicate content. If you don’t know what to look for. You may never notice the problem. Even if you did spot something a little odd, chances are you’d be oblivious to the damage it’s doing to your business ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail I previously wrote about the Mobile Friendly changes being made in an article dramatically titled Is Your Website Mobile Friendly? Countdown to Mobilegeddon!  And yes, in the weeks leading up to the change, there was literally a countdown to the mobile apocalypse. Given that 21st April came and went without turning the world upside down and inside out, I thought it warranted another look to see if we missed something. There’s been a lot of speculation about why this ..read more

It’s Time To Review Your Brand Identity byStephen Jones/07/12/2022/inMarketing, Strategy Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail If you think branding is only for big names like Cocacola, Luis Vitton, Channel, Ferarri? You couldn’t be more wrong. Brand perception is a powerhouse of marketing that can increase brand awareness, surge brand loyalty, and ultimately sustain your company’s growth for years. The advantage gained by helping your business stand out, being memorable or being associated wit ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail A Marketing Strategy is your overall game plan for finding customers and making sales, comprised of high-level elements like branding, value proposition, and customer demographics. Recommended reading: Marketing basics, what’s your business game plan? What Is It? A Marketing Strategy is your overall game plan for finding customers and making sales, comprised of high-level elements like branding, value proposition, and customer demographics. It sits ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail Business Facebook pages provide some amazing features for your company, no matter what your size. But it’s not an alternative to having your own business website. When Facebook launched their Business Pages in 2007, it presented an amazing opportunity for businesses, especially small businesses. At the time websites were still expensive to make and you’d needed help to make even the smallest of changes. So Facebook’s Business Pages presented a viable FREE alternative ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail Image from Freepik Branding relates to the way the outside world sees your company. The concept of branding can be like a black hole, where you constantly try different things but aren’t sure what sticks. There is a better way to develop a positive image for your business, though. To grab people’s attention and create loyal users, businesses must be real. About 90% of millennials say authenticity matters when they decide which company gets their dollars. Wh ..read more

Share on Facebook Share on Twitter Share on WhatsApp Share on Pinterest Share on LinkedIn Share on Reddit Share by Mail A large part of my time is spent working on website re-designs. Many businesses are just early adopters noticing that times have changed but their site has not. Others just need a real business focused website with clear Call To Actions and a Fast Loading, Mobile Friendly website. Then there are the unfortunate ones that find themselves with an out of date content and an outdated looking website they just can’t access. If that’s not bad enough, they are about to discover ..read more