Body-positive fashion app Mys Tyler has released the Mys Tyler Insights – Australian Edition 2024, large-scale data revealing what Australian women actually look like. The data from over 32,000 Mys Tyler users has been weighted to be representative of Australian women aged 18-75. Mys Tyler founder Sarah Neill said, “With the release of this data ..read more

Image source: https://www.instagram.com/p/C5_TzV2M7Pz/ Credit: @dolcegabbana on Instagram Shades, sunnies, sun specs, or spekkies – whatever term you call sunglasses, they’re a fashionable staple in most Aussie wardrobes. In fact, according to Product Safety Australia, up to 24% of people own three or more pairs. By the end of this year, overall sunglasses revenue is even expected to surpass $1 billion. Interestingly, among all the sunnies in the market, data suggest that high-end eyewear brands, in particular, are very popular among Australian shoppers.  Apart from their effective sun p ..read more

The holiday season is here, and that means it’s time to add some festive flair to your wardrobe! Getting your outfits holiday-ready is simple and fun. With a few style tips, you can effortlessly create looks that are stylish and fitting for the season. Choose Holiday Colours Getting into the holiday spirit is easy when you add seasonal colours to your outfits. Opt for rich reds, deep greens and shimmery golds and silvers. You don’t have to go all out with these colours. Sometimes, just a touch, like a green scarf or a pair of red earrings, can add enough festive vibes to your look. A vibrant ..read more

Tell us about The Fable. The Fable is an online Australian brand which sells silk clothing.  We started off producing a classic silk shirt available in only three colours, which is a range we have expanded since. We take a lot of pride in getting the tone exactly right in our colour ways.  We have also introduced silk  tops and sleepwear into the mix as well which is doing really well. What inspired you to start The Fable? I used to work in corporate and wore silk shirts nearly every day, they were very much my working uniform as you can wear them from day to night. Howeve ..read more

To all the fashion-forward ladies, the holiday season is knocking at our doors, and it’s the perfect time to add a sprinkle of fun and flair to your wardrobe. This year, let’s embrace the magic of Linen clothing to create show-stopping looks for all your festive gatherings. The Linen Dress: A Twist on the Classic Start your style journey with a chic linen dress. Opt for vibrant colours or playful patterns to set the festive tone. Elevate your look with metallic heels for a dash of glamour, and don’t forget the power of statement jewellery – think eye-catching statement necklaces and glittery ..read more

Tell us about Aerohart. While learning to fly, I recognised the need for aviation products that mirrored the sophistication and beauty of the planes themselves. Having the privilege of owning a wonderful aircraft, I believed that aviation products should blend practicality with aesthetic excellence. As a female pilot in a predominantly male industry, I saw the need for innovative aviation products, leading me to create Aerohart’s collection of travel bags and accessories to simplify life for fellow aviators. I collaborated with an industrial design team in Brisbane to create a range of produc ..read more

Tell us about PCB and Charlies Interiors. PCB is a construction company functioning in commercial and industrial construction in the government sector. Charlies Interiors is a residential development company developing and selling homes fully furnished in Sydney Eastern Suburbs. Tell us about your career and background. PCB was co-funded as a construction company which could provide a way of financial stability and growth using both our combined skills. At that time my approach to the business was purely functional and financial, the best possible outcome to provide a future for my famil ..read more

Tell us about Kitten D’Amour.  Kitten D’Amour was inspired my Great, Great, Great Grandmother who was a fashion designer in  Paris in the late 1800’s. Today, everything we do is a nod to that French legacy.  We create beautiful, vintage inspired, feminine clothing and accessories using the highest  quality, ethically sourced fabrics. Every Kitten D’Amour piece is designed in Australia and we  only make extremely small quantities of each design to keep each style as individual as possible.  We are fortunate to have very loyal customers, and our unique pieces have ..read more

OnceWas is a luxury womenswear brand based in Melbourne. Its signature style speaks of individuality, craftsmanship and versatility, with the aim of making garments that make women feel amazing and last for seasons to come. Belinda Glynn is the brand’s Director and Head Designer, responsible for the immense success of the brand even during the beginning of the pandemic in 2020. She realised the increasing importance of ecommerce and customer loyalty and retention during the economically difficult period. While she started at OnceWas as an employee, at the beginning of 2020, she and her busine ..read more

Australian fashion designer and founder of fast-growing label, SELF. the label, Danielle Dona Sghaby, is determined to showcase why slow fashion is the most sustainable and enduring form of fashion on the planet.  “As consumers we are responsible for an extraordinary amount of waste that makes its way into landfill and the ocean.  Fast fashion is one of the biggest contributors to this problem.  There is a way we can save the planet and our wallets at the same time – slow fashion,” Dona Sghaby said.  With a degree in fashion business and ten years of experience in the fash ..read more