The Drum » MarTech
The Drum » MarTech
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Keep with fresh new ideas and insights from Martech that assist brands in achieving their marketing goals or objectives, as well as finding new ways to innovate and find a competitive advantage. The Drum is a leading global publisher for Media and Marketing industries.
Hyper-targeted B2B marketing misses the bigger picture
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5d ago
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How will adtech turn the page for the news industry in 2025?
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5d ago
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How can marketers fix their broken buyer journeys in 2025?
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2w ago
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Why vertical video content is helping news publishing stay the right side up
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3w ago
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Say what? How localization, not globalization, is key to marketing success
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3w ago
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The ultimate guide to advertising on CTV in EMEA
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3w ago
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Prompting the future: is AI expanding creativity for everyone?
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3w ago
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Why it’s time to go beyond customer acquisition
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3w ago
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In focus? The new brand playbook for AI-powered imagery 
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1M ago
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Mind the AI gap: aligning vision with real-world impact
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1M ago
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