Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking insights. Get a roadmap for navigating the marketing analytics landscape in this preview of our new report ..read more

In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report ..read more

Adobe has announced the Adobe Journey Optimizer B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing's impact on revenue ..read more

What an amazing two weeks it was!   After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s genAI in Marketing roundtables held in 4 cities – Delhi, Hyderabad, Chennai and Bangalore.   From meeting with more than 100 CMOs and key marketing leaders from mid and large enterprises, a ..read more

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards ..read more

We've evaluated the nine most important conversation automation solution vendors. Learn what’s changed since we evaluated the market three years ago ..read more

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers. An effective martech strategy supports the needs of marketing today, while retaining ..read more

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth. Adobe service providers’ revenue has grown rapidly since ..read more

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage. CMOs and their organizations should now prioritize proficiency – the hard work of developing genAI expertise, scaling ..read more

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures that Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and ..read more