How to win at B2B content syndication: 1. Identify your goals; 2. Use a targeted approach with the right lead filters; 3. Repurpose your ... The post 5 Keys To a Successful Content Syndication Campaign appeared first on ActualTech Media ..read more

In this chapter, we will dive deeper into the different tactics and actionable tips on how exactly you can leverage ActualTech Media content to drive your efforts. We’ll paint a complete picture of the art and science of SEO, why it’s vital for B2B success, and how your team can lay down a solid foundation. Including: An Introduction to SEO; The Mysterious Google Algorithm; And Top SEO Ranking Factors. The post Developing a Strong SEO Foundation appeared first on ActualTech Media ..read more

Whether you’re wrestling for the No. 1 spot on the search results or nurturing your leads through carefully crafted emails, our Gorilla Guide program can provide you with a scaffolding for your content marketing efforts. The post Gorilla Guides as Content Marketing Vehicles appeared first on ActualTech Media ..read more

A promising (and steady) way of lead nurturing is through a technique known as “drip marketing.” Of course it needs great content that helps bring your leads further down the funnel. The post Building Attention-Retaining Drip Campaigns appeared first on ActualTech Media ..read more

One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation does a lot to grease the skids on sales. The post The Emergence and Importance of Thought Leadership appeared first on ActualTech Media ..read more

Perhaps one of the biggest challenges that all B2B companies face is ensuring the alignment of sales and marketing. A lack of coordination and discrepancies between the end goals of the two can result in squandered sales potential. The post Catalyst to Your Sales Success appeared first on ActualTech Media ..read more

In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and have prospects coming to you with their challenges in droves is to publish and promote content The post An Introduction to Gorilla Guides appeared first on ActualTech Media ..read more

In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media works with, it’s unlikely that you’ll engage in the very “tactical” steps described below. The post Using Outreach for Content Marketing appeared first on ActualTech Media ..read more

Discover the latest insights in ActualTech Media's 4th Cybersecurity Buyers Report, exploring key trends, decision-making, and marketing strategies in cybersecurity. The post Cybersecurity Buyers Report Part 4 appeared first on ActualTech Media ..read more

In this third instalment of the Cybersecurity Buyers Report, we explore key insights from ActualTech Media's survey of cybersecurity pros. Learn about long sales cycles, decision-making, and tailored marketing strategies. The post Cybersecurity Buyers Report Part 3 appeared first on ActualTech Media ..read more