Marketing technology, or MarTech, constantly evolves and adapts to new technologies and trends. One of the most exciting new developments in the MarTech world is virtual reality (VR). VR is a simulated experience that can be similar to or completely different from the real world. It has the potential to revolutionize the way that brands engage with their audiences and create immersive, interactive experiences that capture consumers’ attention like never before. Here are just a few reasons why MarTech loves virtual reality. Table of Contents Immersive Experiences Virtual reality allows brand ..read more

Everything You Need To Know in Less Than 50 Words Consumer ad interactions continue to shift over the next decade due to increased artificial intelligence-based advertising. AI already accounts for more than $300 billion in advertising revenue, meaning the media is on the incline, citing reports projecting it to reach $1.3 trillion by 2032. Tell Me More GroupM’s latest study, “The Next 10: Artificial Intelligence”, reveals that more companies are utilizing artificial intelligence to increase targeted ad revenue. Static promos not tailored to the individual are boring and see lower levels of c ..read more