Lead segmentation is the process of grouping leads based on various parameters and insights to determine how your prospects and customers can be categorized. Demographic details, behavioral details, geographic details, and psychological details are a few of the many parameters under which your leads can be segmented. Segmenting your leads based on such parameters helps personalize your customer experience and offers tailored solutions to different customer types. You can also create personalized offerings for diverse lead segments based on income, regions, or other criteria. Such segmented lea ..read more

B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually ensure that you have new sales while managing your lead pipeline. You need to develop a good marketing strategy to attract individual customers. B2B marketers engage and communicate with their customers and develop strategies and campaigns to generate new leads that can take longer than the usual B2C marketing lifecycle. This is mainly because customers look for logic and positive ROI, and marketers need to be accurate when providing informatio ..read more

It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help you move forward in the right direction. First and foremost, get your IT team and your stakeholders on board and the same team. Ultimately, you will have to frame the digital transformation so that everyone can follow and walk the same path. The ‘people’ aspect remains one of the most challenging parts of it, and the organization needs to collectively agree on it for the best res ..read more

Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot in the dark without analytics and data for research and measurements. Several tools are available for modern campaigns that provide special features and niche options that will make all marketing campaigns a completely traceable possibility. Marketers are investing heavily in MarTech tools to ensure they keep up with the latest digital trends and consumer demands for engaging consumers. However, is there a way to know how marketers can increase thei ..read more

Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies widely to acquire the best talents by promoting company culture.  A poor company culture increases turnover rates and affects the firm’s growth, while a healthy company culture helps retain skilled professionals. And some businesses use marketing strategies to develop a healthier company culture for attracting top talent. Here are four marketing strategies that you can apply to promote company culture and attract top talent: Use con ..read more

With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the best for their business. And if you are an e-commerce business, your marketing operations may include collecting customer data, growing email list databases, sending emails, and driving your revenue growth. You will need to schedule and automate such marketing tasks to flourish your business. Moreover, the customer journey and sales cycle are different in the e-commerce business. Thus, your marketing automation platform will need a different set of features to automa ..read more

In this rapidly changing marketing environment, the single most valuable marketing capability is agility. Implementing agile marketing management involves making many organizational and operational adjustments. But the new age of marketing demands a new kind of marketing management, and to stay ahead in the industry, you need to address them. In case you missed the first part of this discussion, let us share a quick recap of pointers we’ve explained in (Part I), which includes – Remarkable experiences – Agile software development helps in early awareness building and demand generation efforts ..read more