What if one simple tool could instantly turn TV viewers into app users? That’s exactly what happened at this year’s Super Bowl when Fetch leveraged the power of a QR code to drive real-time user acquisition on a massive scale. Fetch’s strategy of turning passive viewers into 3.2 million app visitors, ending up in 1.3 […] The post Touchdown! Fetch Super Bowl ad drives massive QR code engagement  appeared first on AppsFlyer ..read more

Data is, and always will be, worth its weight in gold (or platinum, or even Bitcoin at this point). But the gold rush is changing. Increasing privacy measures limit advertisers’ access to reliable data on user behavior. Meanwhile, as data becomes increasingly fragmented across channels and touchpoints, connecting the dots and achieving accurate measurement is […] The post 6 reasons why it’s time to upgrade your MMP appeared first on AppsFlyer ..read more

Let’s face it, folks. Migration is in most cases a complex, occasionally messy, and potentially risky process — and it usually comes with a big serving of stress and uncertainty.  You know your current MMP isn’t right for you, but the thought of switching stresses you out even more. Potential clients tell us data loss […] The post The great migration – Debunking the fear factor when looking to switch MMPs appeared first on AppsFlyer ..read more

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker ~1900. 100+ years later, we aren’t much better off. While marketers today have more data than ever before, the challenge has become one of reliability. Garbage in, garbage out. Regardless of how sophisticated your marketing BI and teams are, if their decision input parameters are wrong, their decisions’ outcome will be wrong as well.   As a result, marketers are often making bad decisions without even knowing it. In modern marketing, attribution data is the basis of every decision ..read more

Deep linking is an essential component in any successful mobile marketing campaign. The value it delivers by connecting a fragmented mobile ecosystem and enabling a superior mobile user experience is well known. However, very few truly understand how this is done, and are often confused by different types of links used to route users from point A to point B within a mobile device. To help make sense of it all, we’ve just released Everything a Marketer Needs to Know About Deep Linking – the most comprehensive deep linking guide in the market, with 6 in-depth chapters covering everything f ..read more