In the dynamic realm of martech, the evolution of Customer Data Platforms (CDPs) has shifted the focus from traditional marketing and sales strategies towards driving connected user experiences. Organizations today are delving into the integration and implementation of CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement. This involves not only technological advancements but also a strategic shift in how enterprises approach customer-centricity and the personalized landscape of brand-consumer interactions.   Jason S ..read more

Lemnisk hosted a Customer Data Platform (CDP) In-Person Summit for the India region on June 8th, 2023 at Hotel ITC Grand Central, Mumbai. The CDP Summit’s aim was to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization. This article focuses on the “Executive Exchange” session with Subhasis Ghosh, Joint President, Kotak Life Insurance.   Subhasis has spent over three decades in the BSFI sector. Being a valuable member of the Kotak Group, he has spent 29 years of his esteemed career with them covering Life Insurance, Corpora ..read more

Lemnisk hosted a Customer Data Platform (CDP) In-Person Summit for the India region on June 8th, 2023 at Hotel ITC Grand Central, Mumbai. The CDP Summit’s aim was to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization. This article focuses on the fireside chat with Abhishek Biswal, Business Head, Airtel Digital.   Abhishek joined Airtel after spending 15+ years in several roles across the Middle East and India as a product head, business leader, and entrepreneur, in industries spanning construction, travel, real estate, a ..read more

In today’s data-driven world, businesses are constantly seeking innovative ways to deliver personalized experiences to their customers. This desire has led to the rise of two transformative technologies: Generative AI and Customer Data Platforms (CDPs). Individually, they possess immense potential, but when combined, they form a dynamic duo that can revolutionize the way organizations engage with their customers. In this blog, we will explore the synergies between Generative AI and CDPs and understand how their integration can drive customer-centric strategies to new heights.   Understand ..read more

We recently had an insightful discussion about building a foundational data strategy with Vadiraj Arlappanavar, Vice President of Product Management, Acko. At Acko, Vadi leads the central products and platform to provide a holistic and seamless experience to B2C and B2B customers in the company’s different lines of business.   Vadi is an incredible product leader with a track record of over 2 decades of experience – both as an entrepreneur and as a business leader in roles spanning product creation, managing global businesses and teams, conceptualizing new initiatives, and the creation of ..read more