In today’s blog, we’ll show you how you can apply presidential wisdom to your martech strategies and experience some real crowd-pleasing numbers. The post How to Apply the Wisdom of U.S. Presidents to Your Martech Strategy for the Win appeared first on Sureshot ..read more

In today’s blog, we’ll take a look at how you can work at striking a balance between leveraging AI’s speed and efficiency and valuing the critical thinking skills your team brings to the table. The post AI and People: Thinking Critically About Our Future – Part Two appeared first on Sureshot ..read more

If you were to Google information about leading or managing people in an AI-driven world, what you will find are a bunch of softball articles that encourage you to invest money in upskilling your people. What is not surprising, but sad nonetheless, is that many of the articles I viewed had the telltale signs of being written using AI, as in odd word choices, circular reasoning, spouting out 2,000 words without really saying anything new or providing answers derived from critical thinking. Naturally, I don’t expect critical thinking from an AI-derived article, but I do expect fellow writers to ..read more

If personalization is the driving force behind the kind of customer engagement that yields infinity pools of revenue, then data is the fuel that gives personalization its power. Every marketer understands how important it is to have access to the right data at the right time — which is all the time. After all, it’s impossible to personalize a customer journey without having the right data fields filled in and stored away securely in your databases. Alas, filling in the blanks is not the cake-walk it was 10 years ago, not with 50-bajillion tools cobbled together to form your martech ecosystem ..read more

A good marketing analytics strategy is essential to your marketing department’s ability to make a measurable contribution to the overall performance and growth of your company. Of course, the key word in the previous sentence is “measurable.” The primary purpose of analytics is to measure, monitor and make decisions based on what your data is telling you. As you monitor various metrics, you should be able to “see” patterns, anomalies and results that lead to insights that inform your actions. Three Benefits of Marketing Analytics A few of the big benefits a solid marketing analytics strategy p ..read more

Did you know that cold emails have the power to generate an ROI that is 4,400 percent more than any other tactic or channel in your marketing arsenal? Of course, we need to clarify that we’re not talking about the deeply impersonal, mail-merged, spam-wannabees of yesteryear. We’re talking about highly-personalized cold emails that work hard without you hardly working on them at all — in other words, automated cold emails. In today’s blog, we’re championing the positive possibilities that data-infused and AI-driven cold email outreach offers your business. Current Cold Email Stats to Get Excite ..read more

The Odds for Your Cold Email in an Attention-Deficit Disordered World According to MarketingProfs, the average person receives 121 emails every day and the average open rate is 20 to 40 percent, which means people read only 24 to 48 of the emails they get. What’s more, the same research raises the stakes even higher with findings that show people spend an average of nine seconds looking at an email, but that’s just the average. Of the two to four dozen emails people read: 30% are looked at for less than two seconds 41% are looked at for between two and eight seconds 29% are looked at for more ..read more

AI-driven automation is awesome. It’s a service Sureshot provides for a variety of marketing needs, from maintaining data quality and sending personalized messages, to crafting a perfectly timed friction-free customer journey and beyond. A proven martech tool, automation saves companies time and money and prevents valuable team members from checking out early, both mentally and physically. Take a gander at these impressive stats: 90% of knowledge workers say automation improves job satisfaction 66% of workers say automation increases productivity 86% of workers say it helps them be more effic ..read more

When your systems and campaigns are loaded with the right kind of data, it’s like driving a new Ferrari on the autobahn—limits are removed and your ability to speed growth and revenue generation is nothing short of awe-inspiring. Conversely, when your systems are loaded with bad data, it’s like rolling up to the autobahn in a Yugo—embarrassing, painfully slow, and destined to be passed by every other marketer out there. Businesses that use quality data typically enjoy an eight percent increase in profits and a 10 percent reduction in marketing costs. Using Benjamin Franklin’s logic of “a penny ..read more

Data validation’s power to intercept bad data and keep it from bringing down your campaigns, irritating your customers, and leading to uninformed decisions is legendary. As a critical aspect of your data management strategy, data validation ensures that the data that is coming into and flowing between the data sources within your organization remains relevant and ready to use. After all, what good is it to cleanse and enrich the data you have today, if tomorrow you allow dirty data to waltz in unchallenged and pollute your systems? In today’s blog, we’ll cover the many measurable benefits data ..read more