What does sustainability mean to Asian Paints? Sustainability has been a strategically important element for Asian Paints, and we have integrated our sustainability agenda into the company’s business objectives. We consider sustainability as a key driver for long-term value creation for all our stakeholders. For us, sustainability means providing best-in-class, safe, and eco-friendly products that are low in VOC, high in durability, and higher in renewable content. Sustainability for us also means constantly working towards minimizing our manufacturing’s environmental footprint and being water ..read more

What does sustainability mean to CleanGo GreenGo?  At CleanGo GreenGo, sustainability means using products or processes that don’t harm or deteriorate our environment or our health. It also means opting for greener solutions over toxic alternatives to help solve our day-to-day challenges and create longevity and better health.  Why do you partner with Green Seal?  We believe in what the Green Seal mark stands for. We like that the Green Seal certification gives people reassurance that the product is truly green and not just greenwashed.  What product, innovation, or accompl ..read more

The newest version of the LEED® rating system includes a key update: Green Seal-certified cleaning products and materials can now help facilities earn 2 points toward LEED certification.  This means that certified green cleaning products can account for 5% of the 40 points buildings need to earn the minimum level LEED® certification.   The updates are part of the draft LEED v5.0 Rating System for Operations and Maintenance: Existing Buildings, which the U.S. Green Building Council (USGBC) recently released for public comment.   In the previous version of LEED, v4.1, Gr ..read more

What does sustainability mean to Mum & You?  It is about helping mums and dads to buy and use products that have a minimized impact on their environment and that are shipped responsibly without compromising on benefits that are important to them as new parents. We help them to feel less overwhelmed and less guilty in making their product choices at a time when everything in their lives is changing.  Why do you partner with Green Seal?  Green Seal is a mark of quality, and it is trusted.  What product, innovation, or accomplishment are you most proud of from a sustainabi ..read more

The Biden-Harris Administration announced it is directing government contractors to buy only Green Seal- or Safer Choice-certified cleaning products and hand soaps for use in federal buildings to ensure products are free of toxic “forever chemicals.” The directive is in line with President Biden’s Federal Sustainability Plan, which orders federal agencies to “prioritize the purchase of sustainable products and services including products without added per- and polyfluoroalkyl substances (PFAS),” according to the joint announcement by U.S. EPA and the U.S. General Services Administration (GSA ..read more

By now it’s clear that sustainable practices are increasingly important to both companies and consumers. However, for brand managers who want to steer clear of perceived greenwashing, actionable guidelines for making green claims that are both effective and defensible remain elusive. With so much confusion about what specific claims mean in the marketplace and uncertainty about the regulatory climate, how can brands be confident that their claims hold up? A global sweep of websites by the International Consumer Protection Enforcement Network (representing consumer protection authorities from 7 ..read more

On October 12, 2023, Green Seal’s Vice President of Certification, Sara Risley joined Softly Solutions’ Mollie Hughes for a webinar to discuss the value of certification for businesses, purchasers, and consumers, and how to find Green Seal-certified products. Watch ..read more

Green Seal is recruiting qualified applicants to join a working group that will assist with a revision to our GS-1 Sanitary Paper Products standard. We are looking for individuals that can provide technical and market expertise and have specialized knowledge of the paper industry, solid waste and recycling, and carbon benefits of alternative fibers (e.g., bamboo). Learn more here.   Reducing the Impacts of an Everyday Product   Sanitary paper products such as toilet paper, paper towels, and facial tissues are essential items used at home and work each day. These products are typ ..read more

Oregon has joined a growing number of states to ban per- and polyfluoroalkyl substances (PFAS) in cosmetics and personal care products. The “Toxic-Free Cosmetics” bill that passed the state legislature this week prohibits all PFAS and seven other chemicals from cosmetic and personal care products sold in the state beginning in 2027. Vermont, California, Colorado, and Maryland have passed similar PFAS prohibitions, and Washington, Illinois, Rhode Island, and Georgia have floated bans as well. Green Seal last year prohibited all approximately 12,000 PFAS in certified cleaning and personal c ..read more

In celebration of Earth Day, Green Seal released its 2023 Impact Report, showcasing how we and our partners are accelerating the transition to safer and more sustainable products and spaces.   The report highlights the impacts of Green Seal’s programs; key partnerships with organizations including Amazon, Wayfair, the U.S. Green Building Council, ISEAL, Health Product Declaration Collaborative, and others; and the environmental savings achieved by products that bear the Green Seal mark.  Green Seal exists to empower organizations and people to effect large-scale, transformative ..read more