Membership Marketing: Turning Occasional Buyers into Loyal Customers
ZenBusiness Blog » Market Your Business
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2d ago
You can turn occasional buyers into loyal customers with a membership program for your business. Here’s how. Not long ago, my wife and I closed down a bank account that we had not used in many years. I had tried to persuade my wife for many years that we needed to close the account because ..read more
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Print Advertising for Local Businesses
ZenBusiness Blog » Market Your Business
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2d ago
Should you advertise your business in the newspaper or a local magazine? Print advertising can still be effective — if you use these six tips. In the not-so-distant past, running an ad (or a series of them) in the local newspaper was a staple of local business marketing. Now, with the decline of printed newspaper ..read more
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3 Dangers of Affiliate Marketing and How to Avoid Them
ZenBusiness Blog » Market Your Business
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1M ago
Do you have an affiliate program for your business? Or are you thinking of adding one? Here are three common problems that can impact an affiliate program’s effectiveness and profitability.  The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique ..read more
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9 Ways to Write Sure-Selling Ads
ZenBusiness Blog » Market Your Business
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1M ago
Here are some advertising and copywriting tips to help your small business sell big. What makes your ads, sales letters, websites, and other marketing materials as hard-hitting and sure-selling as possible?  Certainly, you must start with a product or service that delivers genuine benefits and authentic value to your customers and prospects. And each individual ..read more
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The 4 Most Important Rules of Word-of-Mouth Marketing
ZenBusiness Blog » Market Your Business
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2M ago
When you focus on earning the respect and recommendation of customers, they’ll do your advertising for you, for free, forever. You can get started today without spending any extra money. You don’t need a budget, a big staff, or an advanced marketing degree to do it. You just need to keep these four rules in ..read more
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14 Tips for Turning Your Website Into a Sales Machine
ZenBusiness Blog » Market Your Business
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2M ago
Your website can be designed to do your sales work for you. These 14 website tips can help you build a site your customers will buy from again and again. To get started, you want to think through the sales process from your customer’s standpoint. What are the different steps that the customer progresses through? On ..read more
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There are many other low-cost ways you can get attention for your business. Toss around ideas with business associates, friends, and family. And look at the dozens of additional small business marketing ideas in our marketing channel.
ZenBusiness Blog » Market Your Business
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3M ago
getting certified by private, state, or federal organizations ..read more
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There are many other low-cost ways you can get attention for your business. Toss around ideas with business associates, friends, and family. And look at the dozens of additional small business marketing ideas in our marketing channel.
ZenBusiness Blog » Market Your Business
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3M ago
getting certified by private, state, or federal organizations ..read more
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 If you are a woman-owned or minority-owned business, post that fact on your website. You should also consider getting certified by private, state, or federal organizations. Many purchasing agents have quotas or guide for the number of goods and services they need to buy from minority- and woman-owned businesses. 
ZenBusiness Blog » Market Your Business
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3M ago
getting certified by private, state, or federal organizations ..read more
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Blogs (or other written articles on your site) serve two functions. They inform your customers and prospects. The blog or article content also improves your chances of being found in search engines. You don’t have to be a professional writer to add a blog. Just write information your customers will find helpful at different stages of the buying cycle or provide tips and hints on using what you sell.
ZenBusiness Blog » Market Your Business
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3M ago
Blogs (or other written articles on your site ..read more
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