Disclaimer: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links. I use all of the products listed below and recommend them because they are companies that I have found helpful and trustworthy. If inbound calls play a significant role in your small business, detailed information about those calls is one critical way to... Source ..read more

This information is outdated. For the current description of the various match types (as of mid-2022), please see my updated blog on the topic. While the general themes below still hold true, Google eliminated modified broad match and broadened all match types to some extent. As a result, the strategies discussed at the end of this blog aren’t as useful. One of the biggest mistakes I see small... Source ..read more

This is one of the most difficult questions for businesses that are just getting started in Google AdWords. While there is no easy answer, I’ll attempt to provide you with some clarity so you can make more educated bids in your Google AdWords program. To start, it is essential to understand the value of an onsite conversion. If possible, you want this value specifically for Google AdWords (even... Source ..read more

After working with many small businesses, I realize that the metrics in Google AdWords can be daunting. In this blog, I attempt to demystify the metrics by describing them in simple terms and providing a little context around each of them. If there are other metrics you find confusing, don’t hesitate to let me know in the comments and I’ll do my best to help! Many of the metrics I’ll describe aren’... Source ..read more

If you’re currently running a Google AdWords campaign without conversion tracking in place, please pause your campaigns for half an hour or so to read this blog and put one of these two options in place. After that, you can unpause your campaigns with the knowledge that you’ll know how well your AdWords program is performing. Running an AdWords program without conversion tracking is like driving a... Source ..read more

If you’re a small business owner launching your first Google AdWords program, one of the most difficult questions is probably around budget. If you’ve never run a PPC program before, it can be a difficult question to address. In this post, I provide 3 topics all small businesses should consider in answering this question. If you have other questions about setting your budget, please let me know in... Source ..read more

Google AdWords can be intimidating for those new to the platform, but it’s an online marketing tool that small businesses and entrepreneurs should consider leveraging to drive quality traffic to their website. This brief guide will describe why AdWords is so powerful, introduce some vocabulary and describe the inner workings of the platform so you can dive into the pay-per-click world with... Source ..read more

As you might have heard, Google recently announced that they are actively testing pretty big changes to their search algorithm (the complex formula that determines the order of organic search results). Specifically, they are looking to focus on the mobile version of websites when analyzing your website’s content and determining where it should rank. To quote the Google Webmaster Central Blog... Source ..read more