Why Branding Matters for Growth
Lane Collective Blog
by Kinsey S. Wolf
4M ago
Branding is much more than logos or visuals; it's an immersive experience a customer has with your company. In a recent Growth Roundtable session with branding experts Evan Sargent of Leap_Year, Scout Driscoll of DesignScout, and Carrie Sekendur or Butter Studio, moderated by yours truly (Kinsey Wolf), we explored the true essence and critical importance of branding in today's business landscape. But let’s answer the big question - “Do I really need branding?” - first. The answer is yes. “If you’re a business and you’re doing any kind of marketing, and you have any kind of goals to be a busin ..read more
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How to Align Sales & Marketing
Lane Collective Blog
by Kinsey S. Wolf
5M ago
Marketing and sales teams often struggle to get along. There are a lot of reasons - some good, some bad - but one of the most fundamental is that they live in two different realities. Sales tends to be highly attuned to revenue, not least because of performance-based compensation, while marketing tends to have lots of cross-functional responsibilities and more room to be creative. But the truth is, you can’t afford to allow marketing and sales to operate out of sync. A lack of alignment costs your business money.  It creates friction for your team, and for your customers - and fricti ..read more
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Growth Enablement: An Efficient Marketing + Sales Approach for Tech Startups
Lane Collective Blog
by Kinsey S. Wolf
6M ago
I've worked with early stage, high-growth potential startups for the last decade. One of the questions I get asked all the time is, "How do we get started with marketing?" Often, what entrepreneurs really mean is something like, “We’ve been focused on sales to demonstrate early traction; basically, that looks like the digital equivalent of knocking on doors. We know it’s time to think about marketing, but it seems expensive, and we don’t really have the sales funnel to support that cost. How can we get started with marketing in a way that isn’t going to ruin our runway?” And to that, I inevita ..read more
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Featured in Forbes: Key Paid advertising strategies for 2023
Lane Collective Blog
by Guest User
1y ago
In her role as a Fractional CMO, founder Kinsey Wolf has overseen advertising strategies and knows how impactful they can be to a business’s growth. She shared her opinions about paid advertising strategies with Forbes, in the hopes of helping other businesses spend their ad dollars most effectively: “Give the algorithms time to learn. Meta, Google, and TikTok want you to keep spending, so they want you to be successful. One way of doing that is by giving the algorithms time to learn after you make a change. Most ad experts seem to recommend waiting 10 days to two weeks between changes.” — Kin ..read more
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Featured in Nasdaq: Tactical Ways Entrepreneurs Can Future-Proof Their Business
Lane Collective Blog
by Guest User
1y ago
Our founder, Kinsey Wolf, shared her advice for how entrepreneurs at any stage can future-proof their business: “Focus on fundamentals. Trends change, markets shift, and strategies evolve. But happy customers and solid operations is the best future-proofing you can get!” — Kinsey Wolf, Founder of Lane Collective This article in Nasdaq features insights from a range of experts. Check it out: Read on Nasdaq Having trouble viewing the article? Here’s an archived version ..read more
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Featured in Go solo: Discover a Clear Path to Real Growth
Lane Collective Blog
by Guest User
1y ago
Our founder, Kinsey Wolf, spoke with Subkit’s Go Solo about her journey as an entrepreneur. In her words: “I knew there had to be a better, more flexible way to support startups on their growth journey while enabling independents to succeed on their terms. So, I built a way to make it real: a collective.” — Kinsey Wolf, Founder of Lane Collective This article provides tips for founders and entrepreneurs working to build a career and a life they love. Read on Go Solo Having trouble viewing the article? Here’s an archived version ..read more
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Featured in Buffer: How Saying No Helped Me Grow a 6-Figure Business
Lane Collective Blog
by Guest User
1y ago
Our founder, Kinsey Wolf, has been open about her experiences with burnout, even while building a business she loves. In this post, she shared how saying “no” intentionally allowed her to build a six-figure marketing consultancy. “When you say ‘no’ to one thing, you’re saying ‘yes’ to something else. For me, saying ‘yes’ to a more fulfilled life and career required saying some difficult ‘nos’ along the way. Was it worth it? Absolutely. In the end, saying ‘no’ was freeing for me, allowing me to commit my energy to things that have the greatest impact in and out of work.” — Kinsey Wolf, Founder ..read more
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Featured in Forbes: How to increase engagement through video marketing
Lane Collective Blog
by Guest User
1y ago
As an experienced startup marketer, our founder, Kinsey Wolf, knows a thing or two about helping startups grow. One channel that is often under-utilized? Video marketing. She spoke with Forbes to share advice about how video marketing can boost engagement and fuel growth. “Highlight your humanity. Your audience doesn’t want perfection, they want authenticity. As much as possible, use your real employees and let their personalities – and your company culture – shine.” — Kinsey Wolf, Founder of Lane Collective This article is a great place to start for companies looking to implement video market ..read more
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Featured in Blogher: How to Make Mental Health a Priority at Work
Lane Collective Blog
by Guest User
1y ago
Intentional, future-focused founders know that “taking care of business” means taking care of your personal life, too. Part of that? Prioritizing mental health. Our founder, Kinsey Wolf, joined a wide variety of other female business leaders to talk about the importance of making mental health a priority at work. They also provided practical tips for how to do just that. “Prioritizing my mental health allows me to deliver the best quality to clients, while staying connected to and invigorated by my work.” — Kinsey Wolf, Founder of Lane Collective Growing a business is a marathon, not a sprint ..read more
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Featured in Thrive: Creating a Life of Freedom & Flexibility
Lane Collective Blog
by Guest User
1y ago
Entrepreneurs, from independent consultants to VC-backed tech founders, pursue the entrepreneurial path for a reason; often, it’s in search of independence, freedom, and flexibility. Startup marketing consultant and Lane Collective founder Kinsey Wolf spoke with Thrive Global about how she created a life of freedom and flexibility. She and 17 other women shared their lessons learned. “Think deeply about what matters to you, and what’s truly blocking you from a life of your own design. Solve for the non-negotiable—in my case, that was mental space—and be ready to make some hard decisions.” — Ki ..read more
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