Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.  The research, conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.  These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize ..read more

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied. It’s important to note that data privacy is different from data security. The latter revolves around securing information against bad actors with cybersecurity tactics like encryption, threat monitoring, and two-factor authentication. It safeguards the integrity and trust ..read more

Today, IT is about delivering personalized experiences fast, and without breaking the bank. So why is it that 91% of leaders find operational challenges to be a real buzzkill for innovation and team productivity?  Here’s the good news: A proper application lifecycle management (ALM) strategy paired with modern DevOps best practices is a game-changer. It’s an investment that gives your teams the tools and know-how to quickly and securely launch new features and capabilities into the market.  Tap into your DevOps potential Ship code faster, safer, and with agility. Learn how with mode ..read more

The Salesforce Golden Hoodie is a special recognition and token of appreciation bestowed upon individuals who have shared their stories of doing well by doing good. These Trailblazers range from relatively new to the ecosystem to seasoned community change-makers. Wherever they are on their journey, they all share a love of community, commitment to continuous learning, and passion for helping others succeed. Let’s dive into the significance and journey of the shiniest of swag, exploring the stories behind its recipients and the values it represents. It’s a gift of gratitude These Trailblazers b ..read more

In partnership with ASU Learn the emotional intelligence basics Expand your EQ Take control of your career For many of us, remote collaboration and hybrid workforces are here to stay. Nurturing our soft skills, like empathetic communication, emotional intelligence, and relationship-building, is essential to a successful career. When compared with IQ (intelligence quotient), social and emotional skills have been demonstrated to be four times more important in determining professional success. This new work-from-anywhere world requires enhanced interpersonal skills and you need a great dea ..read more

So what is a Trailblazer? Who are Trailblazers? Meet the Trailblazers Brian Owens, Business Systems Analyst Erika McEvilly, Junior Developer Tracy Lim, Head of CX for Retail Max Rudman, CEO What’s the story behind the Trailblazer hoodie? How do you become a Trailblazer? Salesforce’s technology helps companies of all sizes deliver customer and employee success from anywhere. The customers, partners, and technology professionals that make up the Salesforce ecosystem are seeing endless growth and opportunity.  According to a recent IDC report, the Salesforce ecosystem will create 9.3 ..read more

The problem Companies are investing in data at record levels, and hiring more C-suite data execs than ever. But for all their efforts around data transformation, companies are seeing little improvement to the business. How we can tell Only 41% of companies in a 2021 study say they are able to compete on data and analytics, and just 19% say they have established a data culture. According to Randy Bean, CEO and founder of NewVantage Partners, “Most organizations are not historically set up to manage data as an asset and harness its potential to deliver business value.” What you can do Hire data ..read more

Business jargon. Almost nobody loves it, yet somehow sneaky business terminology rears its head within your otherwise wonderfully relatable copy and conversations at work. All. The. Time.  There are common crutch phrases like “move the needle” and “put a pin in it.” (What’s with all the sharp, pointy things, friends?) And then there are somewhat atrocious sayings like “eat our own dog food.” (I’m not even going to go there.)   As the director of editorial here at Salesforce and the co-owner of our company’s Voice and Tone program, I have a lot of thoughts on the jargon omniprese ..read more

Do we still need resumes? Is experience overrated? Are your job descriptions accurate?  Attracting and retaining workers in what remains a competitive, tight labor market is harder than ever, and a key priority for businesses. Nearly 60% of HR pros said building critical skills and competencies is their top priority this year. All this should drive employers to rethink, or at least question, everything about hiring and retention.  That was the conclusion among experts at a Wharton Business School conference on the future of work.  “Your old culture is no more. It’s time to inven ..read more

Loneliness and isolation as more people work remotely for at least part of the week. Even as more companies request employees return to the office even part time, 82% of workers report they have felt lonely at work with 40% saying a lack of actual face-to-face interaction has left them feeling more isolated.  There has never been a better time for companies to strengthen the connection between their employees. And there’s a strong business case for them to try, as mental wellbeing can impact employee engagement and productivity.   While companies can offer benefits related to me ..read more