Episode 62 | Transforming workplace communication through the art of storytelling with Jamie Mackenzie
LEAP Listens
by Sara MacGregor and Roger Cayless
5d ago
In to the latest episode of LEAP Listens hosts Roger and Sara chat with bestselling author Jamie Mackenzie. In this episode Jamie shares how a story about sprouts kickstarted his career and shares examples of how storytelling has been instrumental in leading his teams to success and improved day to day communication in the workplace. Tune in now to level up your communication skills today!  LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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Episode 61 | How brands are failing at anti-racist marketing with Lydia Puricelli
LEAP Listens
by Sara MacGregor and Roger Cayless
2w ago
Join hosts Roger and Sara on the latest episode of LEAP Listens as they chat with Lydia Puricelli, Marketing Specialist and Director at Conscious Culture Coach. Together, they delve into the topic of racism in marketing. Lydia shares insights into how she assists brands in dismantling racism and stereotypes in their campaigns. From tackling tokenism to championing diversity in an authentic manner, Lydia discusses how brands can create inclusive and equitable representations within the industry. Tune in now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications a ..read more
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Episode 60 | Designing an employer branding dashboard with Pavi Ratnakar
LEAP Listens
by Sara MacGregor and Roger Cayless
1M ago
 In the latest episode of LEAP Listens, Roger and Sara are joined by Pavi Ratnakar, Employer Brand Specialist at Hitachi Rail. Get ready for a ride through the world of employer branding dashboards as Pavi shares her top tips for success. In this episode she explains that EB dashboards aren’t a one size fits all and how you can tailor information for different departments to keep everyone on track and happy. Tune in now for expert advice that’s guaranteed to take your dashboard to the next level, all in just 15 minutes!  LEAP Listens is brought to you by LEAP Create, an award-winning ..read more
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Episode 59 | How employer brand advocacy skyrockets talent attraction, with Alex Her
LEAP Listens
by Sara MacGregor and Roger Cayless
1M ago
 In episode 59 of LEAP Listens, Roger and Sara are joined all the way from Austin, Texas by Alex Her, Co-founder of The EB Space and Head of Employer Brand at GoDaddy. In this episode, Alex talks about the benefits of employee advocacy and the methods he uses to get employees to partake. They also discuss the common misconceptions that come with advocacy programmes and the key metrics that matter most. Tune in now.  LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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Episode 57 | Stop ignoring the power of Young Professionals Networks with Jazmine Frost
LEAP Listens
by Sara MacGregor and Roger Cayless
2M ago
In Episode 57 of LEAP Listens, Sara and Roger chat with CGI Finance consultant, Jazmine Frost about her role in leading the young professionals network and its impact on employee retention, engagement, and professional growth. Tune in to discover Jazmine’s insights and the potential benefits for your organisation. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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Episode 55 | Why most employer brand content marketing, isn’t content marketing with Chris Le’cand Harwood
LEAP Listens
by Sara MacGregor and Roger Cayless
3M ago
Join Roger and Sara as they chat with employer brand expert, Chris Le'cand-Harwood. In this episode, Chris shares his insights on content marketing within employer branding and why so many people get it wrong. They also discuss how companies can guarantee their content keeps a personal touch and remains authentic with the ever-evolving influence of AI. Tune in now and take your content to the next level.  LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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Episode 54 | How accurate data boosts effective hiring and competitive advantage with Michael Moonesinghe
LEAP Listens
by Sara MacGregor and Roger Cayless
4M ago
Join Roger and Sara as they chat with Michael Moonesinghe, CEO of Glover Daniels International. With over three decades of experience under his belt, Michael shares his insights into CRM systems, emphasising the importance of maintaining accurate information about your talent pool. Michael said that a whopping 90% of company’s CRM data is most likely outdated, leaving them with ineffective hires and poor retention rates. Tune in now to get the most out of your data. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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Episode 53 | The relationship between corporate, consumer, and employer brands with Melony Gouna
LEAP Listens
by Sara MacGregor and Roger Cayless
4M ago
As the new year begins, let's start 2024 on a high note! Join Roger and Sara as they chat with EB expert, Melony Gouna. In this episode Melony shares her expert tips and insights, shedding light on the differences between attracting talent and appealing to consumers. She talks about how you can go about aligning the two to maximise the impact of your brand. Melony doesn’t beat around the bush with her advice, listen in now and take your employer brand to the next level! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co ..read more
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Episode 51 | Is there such thing as ‘best practice’ in internal communications with Joanna Parsons
LEAP Listens
by Sara MacGregor and Roger Cayless
6M ago
Join Roger and Sara as they speak to Internal Comms expert Joanna Parsons. Joanna addresses a commonly asked question: "What's best practice in internal comms?" Get ready for Joanna's candid answer as well as valuable insights on achieving success in the internal comms world. ‌ LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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What EB can learn from the fundamentals of marketing with Glenn Lester
LEAP Listens
by Sara MacGregor and Roger Cayless
6M ago
 How can we use the four P’s in marketing to build a robust employer brand? Join Roger and Sara as they speak to Glenn Lester, employer branding expert at Amazon with over 15 years of experience. Glenn talks about going back to basics and how companies can build a strong foundation with employer branding using traditional marketing methods.  LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk ..read more
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