Segment Blog » Engineering
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The Twilio Segment team's latest thinking on all things data, product, marketing, and growth. Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it's..
Segment Blog » Engineering
3M ago
Integrate the OneTrust Consent Management Platform with Twilio Segment in a React Native app to ensure seamless user consent tracking and compliance with privacy regulations ..read more
Segment Blog » Engineering
4M ago
By implementing semantic partitioning on kafka topic and a service that buffers changelog messages from kafka topic to flush files to S3 Bucket, we effectively removed our dependence on BigTable as changelog for tracking DynamoDB Item changes. This significantly reduced our costs, while ensuring efficient handling of high-volume change data entries in production ..read more
Segment Blog » Engineering
4M ago
Explore the use of AI-powered customer support workflows that leverage data from the warehouse. By using a semantic knowledge graph and Retrieval Augmented Generation (RAG) architecture, businesses can provide highly personalized support responses, reducing the need for escalation to expert agents and enhancing customer satisfaction ..read more
Segment Blog » Engineering
5M ago
Harness the power of Language Models (LLMs) as judges with Twilio Segment to improve audience building, achieving over 90% alignment with human evaluation for ASTs and paving the way for future advancements in AI-driven solutions ..read more
Segment Blog » Engineering
5M ago
Analytics-Swift makes it easier than ever to customize your tracking implmentation to meet the unique requirements of your app. With the groundwork of the analytics implementation laid out, adjusting it as you evolve or expand is typically as straightforward as adding a few dependencies and refining your tracking plan ..read more
Segment Blog » Engineering
5M ago
Segment’s new native extensions empower data scientists and engineers to work with their preferred tools in the data stack ..read more
Segment Blog » Engineering
5M ago
Experience the future of data activation with Twilio Segment's Suggested Mappings, where AI generates complex mappings in seconds, giving you the perfect blend of automation and control ..read more
Segment Blog » Engineering
5M ago
Twilio Segment introduces key-pair authentication, a robust alternative to basic username/password methods to enhance security for Snowflake integrations. It uses cryptographic keys to ensure secure data access, aligning with our commitment to providing secure and efficient solutions ..read more
Segment Blog » Engineering
5M ago
By introducing a SQL dialect transpiling layer, we accelerated support of new warehouses for Linked Audiences, ensuring that our audience computation logic remains consolidated, keeping future maintenance and development costs low ..read more
Segment Blog » Engineering
6M ago
Segment’s new native extensions empower data scientists and engineers to work with their preferred tools in the data stack ..read more