Imagine being the go-to personal trainer in your area of specialty. Clients actively seek you out for your advice, you’re in demand to appear as a guest speaker on podcasts and interviews, and you might even be considered a thought leader on cutting-edge industry topics. Sounds nice, doesn’t it?  The challenge is real, though. How do you stand out and keep your clients coming back?   What’s the secret? Specialized personal training niches.  Specializing not only makes you unique but also boosts your earnings.  This article will investigate why finding your niche helps ..read more

When you run a personal training business, you take on many roles beyond fitness coach. You also must be your own marketer, accountant, business manager, and—often the least favorite role—salesperson. As unpleasant as it might be, if you don’t know how to sell personal training services and packages, your business will never survive in the modern fitness industry. This is particularly true if you have a hybrid or online fitness business, as you’ll need to know how to successfully market your personal training products online and close deals with clients without being physically present with th ..read more

So, you want to know how to become a personal trainer? Well, the good news is that you’ve come to the right place to get started — welcome to The Ultimate Guide to Starting a Personal Training Business. If you’ve taken the time to sit down and read this guide (or skim — don’t worry, we get it), you’re probably taking your first venture into personal training or looking to enhance your current business. Considering the job market for personal trainers in the U.S. is expected to grow 39% through 2030, and in the UK the industry is valued at over 626 million pounds, we’d say ..read more

Google is one of the most popular search engines people use for finding the best suitable workout routine, streaming platform, gym classes, running shoes, and much more. So, it’s a no-brainer that as a gym owner or personal trainer, you need to showcase your brand on Google. In this article, we’ll explore how you to get found on Google by using Google Ads, why it’s important for your business, and steps to  create a high-performing Ad with long-term revenue potential for your fitness business. What is Google Advertising? Businesses pay for their website to appear at the top of the search ..read more

Are you a personal trainer tired of being chained to a gym or studio? If you’re thinking about transitioning from being a personal trainer at a gym to becoming an online fitness coach, you’re making a wise decision. With so much of the fitness industry moving online, there’s no better time than now to take advantage of this trend and expand your business.  In today’s digital age, becoming an online fitness coach is easier and more lucrative than ever. However, with so much competition out there, it can be hard to know where to start or how to set yourself apart from the crowd.  But w ..read more

Level-up your fitness brand with your own custom branded fitness app. Been dreaming of having your very own branded fitness app, without enormous licensing fees or development costs? With the My PT Hub custom app, now you can! Our custom app enables your brand to stand out in a crowded marketplace, give your clients a truly personalized training experience, and gain more brand exposure for your business. The best part? We do all the heavy lifting for you! You don’t need to be a tech wizard or coding expert to build your own custom app. You just simply purchase and submit your custom app logo a ..read more

by Jonah Cockshaw, Founder of FITMEDIA In this session, we’ll be covering: What is ‘Sales’? Why most fitness professionals suck at sales (ps. It’s not your fault!) How to make selling 100x easier before you ever pick up the phone How to frame all of your sales moving forward Logic vs Emotion on the sales call What exactly should you say when you’re on the phone? (copy these questions!) Final tips to improve your sales indefinitely What is ‘Sales’? Well, without being pedantic, Sales is simply the exchange of money for product / service. More than that, it’s the whole gap betwe ..read more

by Jonah Cockshaw, Founder of FITMEDIA What we’ll be covering in this session In this session, we’ll be covering: The 6 Customer Acquisition Channels (repeated from last session) What is ‘Paid’ Advertising? Why and when should you use Paid Ads in your business’ growth? Where should you run Ads? Facebook, Google or somewhere else? The Key Components of any Paid Advertising Campaign How to calculate your ‘Cost Per Lead’ (w/ free calculator) How to easily and quickly identify bottlenecks in your campaigns (and know how to fix them) The 6 Customer Acquisition Channels Paid Adverti ..read more

by Jonah Cockshaw, Founder of FITMEDIA What We’ll Be Covering in This Session In this session, we’ll be covering: What is your ‘Offer’? What is ‘Value’? What is a ‘Commodity’? Why you should have a ‘high-ticket’ offer The 5 steps to create your high-value offer What Is Your Offer? In its simplest form, your offer is the product, service, package, program or membership that you sell to your clients. You could also view it as the wider solution you’re bringing to the market, which could be broken down into multiple products or services. For example, your offer could be your new 12 ..read more

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