Unlock the secrets to revolutionizing your professional presence as we host the ever-creative Johnnie Mercado, a trailblazing loan officer from Ventura. His genius in harnessing social media to connect with communities and enhance mortgage content is nothing short of inspiring. Prepare to be enlightened on why loan officers should don their marketing hats first, and how this focus on providing value can lead to a more substantial, rewarding career. Johnny’s story of persistence through early doubt to becoming a beacon of advice and education offers an invaluable blueprint for leveraging the po ..read more

Ever find yourself scrolling through a barrage of self-promotion on social media, yearning for something genuine? Jason Stier steps away from the usual mortgage talk to share a slice of real life with his daily Facebook thoughts, and these sparks of authenticity are lighting up the internet. Tune into our chat with the VA loan maestro as he opens up about the magnetic pull of being your true self online. From fatherhood to facing everyday hurdles, Jason's straightforward and engaging posts remind us that it's the personal touch that truly resonates with audiences. Who knew that a military str ..read more

In this episode, Phil interviews Trevor York, a successful mortgage loan officer and content creator. They discuss the importance of making mortgage content interesting and engaging, and how to find a niche and grow a following. Trevor shares his roadmap for converting content into mortgage applications, including the optimization of website links. They also discuss the value of investing in camera equipment and setting up a consistent content creation space. Trevor emphasizes the impact of quality in content creation and the benefits of joining Forward Academy for guidance and support. They c ..read more

Ever wondered how a strategic social media blitz could skyrocket your mortgage business? That's exactly what Kurt Moore from Movement Mortgage did, and in our latest episode, he pulls back the curtain on his journey to success. With a candid recount of how he navigated through the minefield of compliance restrictions to share relatable, immediate content, Kurt serves up a blueprint for creating genuine connections with real estate agents and growing your network. Strap in as we tackle the world of professional branding in the digital age—where your online presence can make or break your busin ..read more

Ever wonder how to amplify your business with YouTube? Ready to learn the secrets of creating engaging content that resonates with your audience? Buckle up, because in our recent episode, we sat down with real estate agent and YouTube wizard, Alex Skeen. Alex walks us through his innovative journey of using YouTube to catapult his real estate business. He shares how focusing on his local Quad Cities audience and tailoring content to their interests, even those unglamorous aspects of real estate, have been instrumental in increasing engagement and trust.  Creating clickable titles, thumbn ..read more

Brian Weis is the Producing Regional Manager at Cardinal Financial and after 20 years in the business, he decided to go all in on making content for social media and he has had an incredible ride.  On this episode he shares his wins and losses and how his business and brand have grown over the last 12 months, plus he shares some amazing nuggets on what type of content is connecting with buyers TODAY ..read more

Cody's story is absolutely amazing.  That's all I got to say.  Simply amazing.  You're going to want to buckle up and listen to his journey and how he used his life experiences to pivot his mortgage business to generating business on social media.  Cody is a solo creator, meaning he strategizes, creates and edits all of his own content himself!!!  So many LO's complain about not having enough time to learn and do all of this, but he proves why it's not that difficult and that if a non-tech savy rodeo cowboy like him can learn it, SO CAN YOU! Go follow Cody on Instagra ..read more

Yes.  You read that correctly.  Sean Uyehara is a Branch Manager out in Las Vegas and he is generating up to 30 leads a month and $40 Million a year from his Youtube Channel where he is talking about his local community and mortgage topics.  Sean is also crushing in ton Instagram, Facebook, LinkedIn and Twitter.   Go follow him on Instagram at www.instagram.com/sean.uyehara  Follow me on Instagram at www.instagram.com/phildodds Follow the show on Instagram at www.instagram.com/levelupyourcontent Level Up Your Content is hosted by Phil Dodds ..read more

On today's episode I break down a conversation I had with another LO who was struggling with the idea of investing in equipment to grow his content game.  I think we often forget how important our brand is and just how much of a role our content plays in communicating our brand to our customers.   Your content is a bigger piece of your everyday business than you think! If you like the podcast please consider subscribing and leaving us a review! If you'd like to schedule a FREE call to go over your content strategy schedule a time on my calendar here https://calendly.com/phil-430/co ..read more

Do you struggle with how to start your videos? What to talk about? Do you ramble on and on without getting to the point? Follow this roadmap to help you stay on point and make mortgage content that stops the scroll, connects, provides value and will help grow your reach! Follow me on instagram at www.instagram.com/phildodds Follow the show on instagram at www.instagram.com/levelupyourcontent The Level Up Your Content Podcast is hosted by Phil Dodds ..read more