In April 2024, Avonclyde's Bespoke labels hit 10,000 orders! A massive milestone for us and a complete reflection of the dedication, commitment, and resilience to everyone who is part of our business. to help celebrate this amazing achievement, in this week's blog we are going down memory lane and telling the story of Avonclyde'S bespoke labels; a successful and expanding business made over the past 30 years. history of avonclyde's bespoke labels Establishment of Avonclyde Systems (1991) With a 10-year background in the labelling industry, Fraser Findlay decided to build his own company ..read more

no matter what stage your business is in, growth is one of, if not the most important goal - whether this be growth in the business itself or growth in your knowledge and personal development - it is inevitable to be successful. So how do we grow personally and in business? One thing I have learned over the past four years is the influence people inside and outside my circle have on my personal and business growth. putting it simply, when I surround myself with positive people, people who want me to succeed and people I can learn from, I thrive and my business thrives. similarly, when I have b ..read more

With all the tricks and gadgets available to us to help run our business, it can be very easy to overlook one of the simplest things to increase productivity. And not only that but reduce stress, anxiety and overwhelm of you and your staff. the answer? self-care The self-care of you and your team members in 2024 can really change your working environment - and no i don't mean team days out to a spa or hill walks every morning - It is much simpler than that. bespoke labels has always focused on self-care, for myself and also my team, however 2023 was the first year self-care had it's own sectio ..read more

In today's rapidly evolving world, the environment and sustainability have become paramount concerns for consumers. As people become more conscious of their impact on the planet, they are making choices that align with eco-friendly principles. However, a noteworthy shift in consumer behaviour has emerged in recent years, with many individuals prioritising durability over recyclability when it comes to their purchasing decisions. IN FACT IT WAS RELEASED IN A RECENT SURVEY BY Deloitte, THAT when consumers make a purchase 52% prefer durability COMPARED TO 23% CHOOSING recyclability. the rise of S ..read more

Product labels serve as the face of your brand, a visual representation of what your product stands for, and a powerful marketing tool; A well-designed label can instantly grab a customer's attention and make a lasting impression. However, the importance of a label goes far beyond aesthetics. The ability to withstand the product's entire lifecycle, from production to disposal, is equally crucial. In this blog post, we'll explore why the look of a product label is essential, but also why its durability plays a pivotal role in building customer trust, maintaining product quality, and ensuring sa ..read more

According to a study by Microsoft, the average attention span of a human has decreased by almost 40% over the last 20 years! This is making advertising and marketing products very difficult for small businesses as you have less and less time to capture a potential customer's attention; in fact, it is projected that on social media platforms, you have as little as two seconds! In such a short span of time, the first impression is everything. It could mean the difference between a potential customer engaging with your content or scrolling past it. Why is making an impactful first impression on s ..read more

In today's world, where consumers have access to countless options for any product or service, first impressions can make or break a business's sales. The visual appearance of a product is a crucial component of this first impression, and it can significantly impact a business's ability to attract new customers and retain repeat buyers. In this blog post, we will explore how a product's visual appearance can impact sales, the importance of a good visual appearance on social media, and how businesses can leverage this to their advantage. First Impressions Matter When a customer encounters a pr ..read more

Would you like to increase your sales by up to 93%? Of course you would! This can happen by changing one simple thing about your products - its label... The impression created by your product when customers see it on social media or sitting on a store shelf is the result of many factors. Business reputation and history are part of it of course, but the largest factor, in most cases, is the packaging of the product itself, and in particular, it's label. Did you know that 93% of people choose a product based on visual appearance alone! Therefore it is imperative you choose the right label and de ..read more

This has to be one of our favourite labels this year! Not only is it amazing bright and colourful it is for one of the most crazed toys of 2021! If you have tried one you will know they are extremely addictive and oddly satisfying - they are a great sensory toy! Who else has tried these? #sensory #toys2021 #brightlabels #productlabels #toylabels #customlabels #bespokelabels #colourful #brightlabels #smallbusinessuk #shopsmalluk ..read more

Well first and foremost to provide information to your customer! There isn't a set list of details you need to include as it can vary for each product but if you include it you must be accurate! Labels must not be misleading about things like; quantity or size, the price, what it’s made of, how, where and when it was made, what you say it can do etc and you must include safety information for products that could be dangerous e.g. candles, wax melts and body products Product Labels can also help you create a brand and STAND OUT this is essential in promoting your business and creating an awaren ..read more