Stand-up pouches, single-use sample packets, stick packs and bags; the growth of the flexible packaging segment continues to explode. But long lead times and high minimums often curtail small to mid-size brands from adopting this popular format. Even if a company can find a converter who promises low MOQs or rapid lead times, the quality is often poor. With the purchase of our 15th press, Overnight Labels becomes one of the only full-service packaging converters in the country to own a HP Indigo 25K. This state-of-the-art digital flexible packaging press optimizes production efficiency and is ..read more

No matter how great a product is, the packaging could be the deciding factor for many consumer purchases.  That’s why it’s important not to skip the prototyping step when launching a new product. Creating a comp is crucial as it allows marketers, designers and engineers to try out packaging effectiveness by reviewing and testing its color, shape and form, brand identity and manufacturing viability before finalizing the concept. In addition to eliminating any design errors or print problems before mass production, stakeholders need to see, touch and interact with the packaging at trade s ..read more

2022 was quite a year! As soon as New Year’s Day was over, our presses ran at full capacity printing millions of labels, shrink sleeves, pouches, stick packs, and sachets. In fact, over the last 12 months, we produced an estimated 600,000,000 units.  Our employees have a front-row seat to thousands of new packaging designs, so they see current and upcoming packaging trends in real-time.  Here is a look at the ONL staff’s standouts: Seeing is believing. Click here for a free sample kit. Pressure Sensitive Stunner Devoted Creations Cloud Kiss Body Care Lotion provides skin with a lumi ..read more

Covid has consumers yearning for happier times, which has translated into today’s throwback trends dominating fashion, beauty, and graphic design. But these vintage vibes have been updated with contemporary twists giving way to a more modern feel.  The presses at Overnight Labels have been busy this year printing an array of labels, shrink sleeves, and flexible packaging, merging the past with the present to create an array of fresh label looks.  These recent examples prove that retro feels right again. Seeing is believing. Click here for a free sample kit. If I Could Turn Back Time ..read more

The conversation about planet-friendly packaging has hit peak levels. In fact, a Nielsen study found that 73% of millennials are willing to pay more for sustainable products. Major brands like Loreal and Nestles are listening to their customers by setting environmentally conscious goals with deadlines that are around the corner. So how does that square with the explosive growth of the flexible packaging market? While most flexible packaging materials contain some plastic, there are numerous eco-friendly aspects to it, especially compared to rigid packaging. Seeing is believing. Click here for ..read more

  Award-winning labels, shrink sleeves, flexible packaging and prototypes We’re leaders in the sustainable printing movement An extensive background in all phases of co-packing and filling Over 35 years of experience in a wide range of industries, including nutraceuticals, sports nutrition pet, food, beverage, health & beauty Expertise in high-end finishes, foils and specialty varnishes Click for a free sample kit or email: samples@overnightlabels.com All processes, including plate making, ink mixing, and proof generation, are done in-house. Low minimums and set up costs 15 press ..read more

Sustainable, embellished, smart, and tactile; innovation has driven the label business to explode over the last few years.  Brand owners have a plethora of label options to choose from, but it’s important to start by selecting the printing process since it impacts the entire project. In the great debate between flexographic or digital printing, these are the factors to examine to determine which press is best. Seeing is believing. Click here for a free sample kit. Is the Label Info Subject to Change? If your product is a highly regulated such as CBD, Cannabis or a Pharmaceutical drug, the ..read more

Packaging needs to be on point in order to stand out on shelves and online.  But with so many beauty products fighting for attention, bold color choices or unique container shapes may not be enough.  Specialty labels with eye-catching finishes, tactile coatings, or a combination of both deliver the wow factor that is influencing today’s consumer purchase. Don Earl, president of Overnight Labels says, “Every week we see more and more requests for label embellishments, which are produced using a variety of techniques with varnishes, laminations, substrates, and equipment.” Because of ..read more

  Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  Over the last few years, specialty labels have been the break-out stars in the packaging world.  Shiny finishes, tactile coatings or a combination deliver the wow factor that is influencing today’s consumer purchase. Seeing is believing. Click here for a free sample kit. Tempted to Touch Adding a textured dimension to a label opens up an array of design ..read more

  Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  Over the last few years the break-out stars in the packaging world have been tactile labels. Seeing is believing. Click here for a free sample kit. Tempted to Touch In the past, textured elements were prevalent in luxury goods especially within cosmetics, wine and spirit offerings. In fact, in a 2014 study, researchers found that consumers were more inclined ..read more