Today’s consumers are often faced with an overwhelming number of choices when looking to buy a product. Unable to test each product one-by-one and determine which ones we like, we rely on a method of selection that’s less objective: our aesthetic sense. Price considerations also play a role, as well as existing brand loyalty. If you’re searching for creative ways ..read more

From customers in nearly every industry, we hear regularly about their needs for more sustainable label solutions. Over the last several years we have worked to provide a wide variety of more sustainable label solutions, from post-consumer waste material options to thinner liners and much more, which you can learn more about here. In certain regulated product industries, however, it ..read more

The value of transparent practices for all types of brands is growing continually. Regardless of the market your company falls into, it is more than likely that you have heard the calls to become more transparent in your product offerings and business practices. If you’ve decided it’s time to be transparent with your customers, whether it be about your ingredients ..read more

Dietary supplement producers, creators of a vast array of personal care items, food and beverage companies, and many more “natural product” brands have gone from the avant-garde to the mainstream in the last several years. As consumers have increasingly demanded natural, organic, and sustainable product options, entrepreneurs in the arena have grown start-ups to multi-million dollar companies and behemoth brands ..read more

If you’ve ever been compelled to buy a product because of a truly phenomenal specialty label design, then you know firsthand just how much impact packaging really has. At Inovar Packaging Group we can create many embellishments and special effects on labels, from foils to metallic inks to textured and specialty varnishes. But if you really want to wow potential ..read more

In the world of beer, primary packaging options are limited and standard throughout the industry. When it comes down to it, you have aluminum cans and glass bottles of a few different sizes for brews and not much else. But the way a product looks has immense influence on buying decisions, as we know; according to Ipsos, “most Americans agree ..read more

One market that has taken great advantage of the eye’s natural attraction to vibrant color in the last decades is the pet industry. On a shelf in a pet supply store you are more likely than not to see every color on the spectrum, from deep reds to bold chartreuses, and for good reason. People have emotional reactions to color ..read more

Every industry faces its own challenges, but those of dietary supplement and over-the-counter pharmaceutical companies are unique. There are the ever-present concerns over the security and efficacy of the product. In such an extensive market, design choices that create instant brand recognition are of paramount importance. Consumers buy OTC pharma and supplement products regularly and are looking for economical options ..read more

The “try it before you buy it” mentality has reshaped the way industries are packaging their products. There is a truly huge array of all types of products available to consumers. If someone is in the market for a new type of lotion, for example, how are you going to get them to make the leap to your product over ..read more

When Walmart began rolling out its RFID initiative for products in industries outside of apparel, the Inovar team began proactively reaching out to companies we knew would need a reliable partner to help them achieve compliance. At one of the nation’s largest suppliers of trimmer line and trimmer heads, company planners had not even heard of Walmart’s RFID mandate yet ..read more