When it comes to product label printing, precision is key. One crucial aspect that ensures the quality and functionality of your labels is a quality die cut. In this blog, we’ll delve into what die cutting is, what tolerances are, why they matter, and how semi-rotary dies work. We’ll also explain the importance of a... The post Understanding Die Cutting Tolerances in Product Label Printing appeared first on The Columbine Label Company Inc ..read more

Not all art files are created equal. We’ve been in this business long enough to know what a quality, print-ready, label art file looks like. Good designers know how to make a print-ready art file and create a design that will seamlessly flow through the proofing stage and leave you with product labels that not... The post Rely On Colorado Local Graphic Designers To Help With Your Label Creation appeared first on The Columbine Label Company Inc ..read more

If medical researchers ever invent a test that can identify a person’s passions in their DNA, my results would read unequivocally: “fishing fanatic” and “destined for the sticky paper”.  Some things are just meant to be; which explains how my life has come full circle here in Colorado by doing two things that destiny had... The post FROM OUR PRESIDENT: 5 Lessons Fishing Taught Me About Labels appeared first on The Columbine Label Company Inc ..read more

They say looks aren’t everything. But we’re here to tell you: yeah, actually they are – when it comes to consumer products. According to one source now lost to the internet (Kissmetrics), a whopping 93 percent of consumers ranked the product’s visual appearance as the most important factor in selection for purchase. That means prime labels... The post The ROI-Generating Power of Prime Labels appeared first on The Columbine Label Company Inc ..read more

Keeping busy with business development Ryan Jackson, much like his sister Rachel, has printing in his blood. It should come as no surprise as both are the offspring of Greg Jackson, CEO of Columbine Label Company. While Rachel serves as vice president of operations, Ryan is vice president of business development. It’s a role that... The post Employee Spotlight: Ryan Jackson appeared first on The Columbine Label Company Inc ..read more

Jeff Klocke on Knowing the sign of a good label When Jeff joined Columbine Label Company in 2016 as a sales representative, he says, “The role called upon my strengths in the right environment.” He had found his calling. Indeed, all of Jeff Klocke’s work experiences up to that point served as skill-set steppingstones to... The post Employee Spotlight: Jeff Klocke appeared first on The Columbine Label Company Inc ..read more

There’s no doubt shiny objects catch our attention. A new penny on the ground. The chrome trim on a classic car. A diamond engagement ring. You can add products with foil stamped labels to that list, too. Whether consumers are shopping in-store or online, the reflective glint of a foil stamped label is guaranteed to... The post What’s Involved in the Foil Stamp Printing Process? appeared first on The Columbine Label Company Inc ..read more

In recent years, there has been a growing interest in supporting local businesses, particularly in the manufacturing sector. This trend is not just about nostalgia for a bygone era; it’s rooted in a deeper understanding of the benefits that local manufacturing brings to communities and economies. In this blog, we’ll explore the advantages of local... The post Local Manufacturing: Boosting Economies, Empowering Communities appeared first on The Columbine Label Company Inc ..read more

Product packaging communicates more about a product and its brand than perhaps any other marketing tool. Its point-of-purchase power is undisputed: 85% of consumers say that reading product packaging helps their in-store purchasing decisions. That puts tremendous weight on an effective product label. Creating a powerhouse label, however, requires a firm grasp of the product... The post What is the process of product label printing? appeared first on The Columbine Label Company Inc ..read more

Product labels are a crucial part of your product’s success! Product label mistakes can be costly both in time and in money. Check out these 6 common pitfalls and how to avoid them so that you get your labels right the first time and every time: 1. Wrong label size/shape; a painful product label mistake.... The post 6 Product Label Mistakes and How to Avoid Them appeared first on The Columbine Label Company Inc ..read more