Wine labeling printing can be as complex as the contents inside their containers. In addition to looking good, these labels must provide a lot of information for both intrigued customers and government entities. There is a lot to know about a bottle of wine, and it’s the label’s job to communicate that to the consumer. As we recently discussed, the use of “wine labels” dates all the way back to ancient Egypt, with seals and etchings put in place to improve trade. Over centuries, the practice has evolved a great deal. Now there are federal rules and regulations to obey. Some information is man ..read more

After investing time and money to create great labels for your products, it would be a shame for them to peel off your container. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process. While the majority of product labels don’t play well with water, there are measures that companies can take to protect their designs from a sad, soggy ending. Let’s break down a variety of factors that can help your labels stay strong and look great even after they’ve been exposed to moisture. The Truth ..read more

People aren’t supposed to judge a book by it’s cover, but that doesn’t stop them from judging a whiskey by it’s label. According to a Harris Poll study, a whopping 85 percent of shoppers said that product packaging impacted their purchase decisions. That visual edge is why intriguing packaging is crucial whether you sell your spirits in liquor stores, online retailers, and anywhere else people can procure your whiskies. Simply put, an eye-catching whiskey bottle label is essential for everything from bourbons to wheaters. Let’s break down a few ways that you can elevate your whiskey label desi ..read more

It’s no surprise that the typical consumer is looking to high quality products. The problem is that you don’t have a lot of time to make an impression. Customers take an average of 13 seconds to make a purchase decision, so it’s essential to make sure your goods stand out compared to competing products. Fortunately, a good product label makes a direct impact on how potential customers view your products. Here are four ways that your labels can improve the perceived quality of your products. Mind the Materials Think of your label material as your product’s coat – an attractive topcoat is going ..read more

Coming up with the perfect label design is a challenge in itself. When it comes to designing a product label, there are things to consider that, perhaps, not just any designer can do. Let’s break down a five notable design tips that can help you take your packaging to the next level. Product Label Design Should Be Honest Any designer might default to trying to depict a product in its most desirable and flawless state, but an experienced product label designer knows that it’s essential to honestly represent a product. Your design is supposed to tell your product’s story, not fabricate a mislea ..read more

Boring packaging is a missed opportunity for your brewery. Anything attached to your beer should make a statement about the quality of your product (and the amazing people who made it). That’s why it’s so essential that you make your keg collars pop. A stellar keg collar is a tremendous sales tool for breweries of all sizes. Let’s break down what you can do to make your collars stand out in bars, at cookouts, and anywhere else your kegs may travel. Showcase Your Brand (Without Losing Track of Key Info) Keg collars play a few different roles for your brewery. The most basic function of these la ..read more

Stunning product labels come in all shapes, sizes, and styles. Of course, they all need to go through the application process at some point. There are a multitude of options for label application. Some businesses opt to handle application themselves through means that range from sophisticated machinery to the most manual tools of all – your hands. Other business turn to professional applicators, such as a mobile canner. Simply put, it’s essential to identify the best applicator for your business. However, the most effective option depends on your exact needs. Let’s break down the different typ ..read more

There is a lot more to hard cider labels than your brand and an eye-catching design. Hard cider labeling regulations are not only complicated, but can also vary depending on the strength of your product. Let’s break down the different hard cider label requirements you need to know for your drinks. Who Regulates Hard Cider Labeling? It’s essential to follow regulations when labeling hard cider. The tricky part is that it’s not always clear which rules you need to follow. While you might put hard cider on draught, it isn’t classified as a type of beer. Hard cider is traditionally defined by the ..read more

Beer labels and moisture just simply don’t mix. Of course, that’s a major problem for an industry where cans and bottles get wet all the time. From fill lines to beer coolers, moisture is an ever-present menace for beer packaging. That constant threat of label failure is exactly why the idea of waterproof beer labels is so attractive. There’s just one problem with that concept – there is no such thing as a completely waterproof beer label. As much as we’d all love for a beer label to be completely waterproof, there’s no way to completely safeguard your labels from water and other forms of mois ..read more

Simply put, ready-to-drink beverages are a big deal. Sales for RTD beverages have grown notably year over year as people crave quality mixed drinks in cans and other convenient containers. Of course, that popularity makes it essential that your RTD packaging stands out from the crowd. Eye-catching packaging can be the difference between your products flying off shelves or collecting dust. It’s critical that your hard seltzers, canned cocktails, or any other RTD beverages make a notable first impression on consumers. Here are five ways that your RTD packaging can promise an elevated beverage ex ..read more