Time is money – and especially for high-impact, hyper-busy New York event planners. So, you’re always looking for brilliant ways to shave minutes off of every tedious event planning task. Sure, you use apps and automations, you outsource vendors, and you take special care to avoid time-wasting activities. But today, we’re addressing a few specific event planning elements that most pros say ALWAYS take too much time to manage. And these are the time management solutions to streamline them. Securing Guest and Keynote Speakers With all your corporate event planning expertise, it’s still often a c ..read more

The event industry is experiencing a period of phenomenal transformation. Gone are the days of static presentations and paper registration forms. Today, cutting-edge technologies are reshaping how we gather, fostering a more immersive, interactive, and data-driven event experience. From virtual reality experiences transporting attendees to new worlds to intelligent matchmaking algorithms connecting like-minded individuals, event technology is pushing boundaries and redefining possibilities. We’ll dive into the latest trend-setting innovations in event planning. We’ll uncover how artificial int ..read more

Let’s put our marketing hats on for a minute. How effective are your event marketing strategies right now? Are you selling more event tickets? Are you landing more event planning clients in your target niche? If you’re not, or worse, not sure, keep reading. These nine marketing strategies are must-haves in any New York event planner’s playbook. And even if you’re successfully using some of these, there’s likely one or two you’re missing. 1. Know what you hope to achieve precisely with each campaign Blind marketing efforts will exhaust resources and produce very little. Get precise with your ev ..read more

It takes a village, right? As a New York event planning pro, your success depends on the skills and diligent expertise of fellow planners, event services vendors, and more. When it comes to marketing campaigns, branding efforts, and advertising your event planning business, you’re going to need the same approach. It takes more than a few channels, a handful of strategies, and a toolbox of resources to achieve success. Today, we’re sharing some of the most impactful resources you should have in your event marketing arsenal. These layers of resources can help you elevate your business and every ..read more

You don’t need to look far to see how stories fuel memorable marketing ads. “Legend of the Lizard,” “The Man Your Man Could Smell Like,” and “The Most Interesting Man in the World” are just a few examples, and you can probably name the brand associated with each one. However, businesses that rely on face-to-face relationships, like NYC event planning, don’t often use storytelling in sales. In this article, we’ll tell you why neglecting storytelling in your marketing plan is a mistake and how you can craft compelling narratives to win event clients. What Is Storytelling in Sales? Storytelling i ..read more

Your colleagues look so put together. When you rub shoulders with other, more experienced NYC event planners, you notice an air of self-confidence that puts you on pins and needles. You stand up straighter, steady your voice and prepare your best Mathew McConaughey handshake. Because you can’t let them know that deep down you’re a fraud. If that sounds anything like you, it’s time to wake up to your own greatness. Imposter syndrome imposes self-limiting beliefs on your event planning career. In this article, we share top strategies to overcome imposter syndrome and build your self-confidence a ..read more

Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social media platforms to connect with potential clients with the hope of driving future bookings. Moreover, event planning is an industry where personal connections are at the forefront, and building a positive reputation is imperative to your ..read more

Staying ahead of emerging trends plays a pivotal role in event management success. This guide to six standout event planning website options offers a wealth of resources for those wanting to keep their finger on the pulse of in-demand industry trends. Whether you’re a seasoned event planner or new to the field, these sites provide invaluable insights and inspiration. Ensuring your events shine with innovation and style. 1. BizBash From design concepts to new technology, BizBash provides all the details of what’s hot and what’s not in the world of events. Their event planning website showcases ..read more

 Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good place to start is by looking inward. Successful entrepreneurs and event planners tend to have common traits that set them apart. By developing these traits in yourself, you can better set yourself up for success with your next event business venture, client, or event-planning project.  1. Passion for Curating Event Experiences You have to have passion for your new business if you want it to succeed. If you aren’t e ..read more

You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and paid advertising efforts. However, there is one element that you should not overlook. User-generated content (UGC) can increase your website’s click-through rates, grow your social media following, and improve the conversion rate of your website visitors. Thankfully, the event planning business is the perfect industry for encouraging and using UGC.  What is User-Generated Content (UGC)? Marketing materials are tradit ..read more