Visualize every customer interaction as a moment of truth; it’s a unique opportunity to earn one more loyal customer. To measure the success of any customer interaction, Customer Satisfaction Index (CSI) score has been developed as an industry-specific metric for measuring customer satisfaction and has been a game changer in the automobile industry. According to Salesforce, “89% of consumers are more likely to make another purchase after a positive customer service experience and 93% of customers are likely to make repeat purchases with companies who offer excellent customer service.” If you w ..read more

Video texting is a new way to communicate that is becoming increasingly popular, especially among businesses. In the marketing and sales industry, marketers agree that video marketing is one of the most powerful tools yet. Across the board, customers seem to prefer watching videos. In fact, 66% of people would rather watch a short video than read to learn about a product. Video texting takes video marketing to the next level by allowing businesses to send video messages directly to customers’ phones. And since most people always have their phones on them, texting with video is an extremely con ..read more

Have you ever had multiple positive experiences with a company only to have one bad experience erase every good memory you have? Or perhaps you’ve had a poor customer service experience that became the defining moment for your opinion of that company? It’s called the negativity bias and it affects every aspect of life, especially sales! It’s why the news always highlights tragic stories, rather than positive ones. And it’s also why negative reviews can have such a devastating impact on a company like your dealership, even when they’re just a small minority of the total feedback. Woman with car ..read more

Stereotypes run deep in the auto industry—the sleazy car salesman, or the mechanic who’s trying to charge you for all you’re worth. And while we know those stereotypes aren’t true, your customers may not. In fact, an article published by Forbes shows that only 8% of Americans have a high trust in car salespeople they’ve dealt with, the majority viewing them as dishonest and unethical. This has a major impact on customer relationships and your bottom line. The best way to dispel those negative assumptions about your dealership’s service is through better customer communication. Smiling saleswom ..read more

A Net Promoter ScoreⓇ (NPSⓇ) is a marketing research tool developed to gather feedback from respondents as to how likely they are to recommend a company or product to others. The use of NPSⓇ has grown exponentially in recent years as companies seek to measure and improve customer loyalty. In fact, NPSⓇ has become the standard for measuring customer satisfaction and predicting business growth. While most companies use NPSⓇ to track customer satisfaction, few are aware of the benefits that a good NPSⓇ can have for their business. Vehicle service maintenance handsome mens checking under car condi ..read more

Contents WHY USE A VIDEO & TEXTING PLATFORM FOR SERVICE REASONS SERVICE CUSTOMERS PREFER VIDEO & TEXT REASONS TECHNICIANS PREFER VIDEO REASONS ADVISORS PREFER VIDEO REASONS SERVICE MANAGERS PREFER VIDEO OVERCOMING COMMON VIDEO OBJECTIONS OVERCOMING VIDEO & TEXTING PITFALLS STEPS TO CREATING SUCCESS IN YOUR SERVICE DEPARTMENT WHAT TO LOOK FOR IN A VIDEO & TEXTING PLATFORM CONCLUSION Why Use a Video & Texting Platform for Service The automotive service market is increasing as drivers return to the roads. Spending on preventative maintenance and electrical systems repair is ..read more

Reuters Automotive Retail 2023 May 16 - 17 MGM Grand, Las Vegas, USA Visit Event Website Schedule to Meet Us! TruVideo will be sponsoring and speaking at Reuters Automotive 2023 ! Don't miss us. How Video, Messaging, and AI Transform the Customer Experience Location: MGM Grand | Las Vegas Schedule to Meet Us! Attending? Attending? We want to meet with you. Request to schedule a meeting or demo. [contact-form-7] The post Reuters Automotive Retail 2023 appeared first on TruVideo ..read more

CxAuto Event June 20 - 21 MARINA DEL REY, CA Visit Event Website Schedule to Meet Us! TruVideo will be sponsoring and speaking at CxAuto 2023 ! Don't miss us. Location: THE RITZ-CARLTON | MARINA DEL REY Schedule to Meet Us! Attending? Attending? We want to meet with you. Request to schedule a meeting or demo. [contact-form-7] The post CxAuto Event appeared first on TruVideo ..read more

CDK Trucking Event April 18 - 20 Las Vegas, NV Visit Event Website Schedule to Meet Us! TruVideo will be sponsoring and speaking at CDK Trucking 2023 ! Don't miss us. Location: CAESARS PALACE CONFERENCE CENTER - EMPEROR'S LEVEL Schedule to Meet Us! Attending? Attending? We want to meet with you. Request to schedule a meeting or demo. [contact-form-7] The post CDK Trucking Event appeared first on TruVideo ..read more

Tarheel Fixed Ops 2023 March 9th -10th 2023 Myrtle Beach, SC Visit Event Website Schedule to Meet Us! TruVideo will be exhibiting at the 2023 Tarheel Fixed Ops Conference! Don't miss us. Be sure to stop by and visit our booth #50. Location: Embassy Suites – 9800 Queensway Blvd Booth: #50 Schedule to Meet Us! Ramping up for a busy couple days in Myrtle Beach? Set up demos and training ahead of time and we can be on your schedule. Schedule Your Demo! Attending? Attending? We want to meet with you. Request to schedule a meeting or demo. [contact-form-7 ..read more