Renting a trade show booth is a good option for budget-conscious businesses that need the flexibility to easily adapt to a variety of trade shows and maintain a busy show schedule.  ..read more

Skyline Spotlight celebrates the talented members of our team. In our conversation with Chris Laundy, Director of Business Development, he shares his journey in the trade show and events industry and what he finds most rewarding in his work. Chris is an invaluable part of our team, with a deep understanding of the unique challenges and opportunities in the trade show world, allowing him to provide our clients with exceptional guidance and support ..read more

There was increased anticipation and expectation for CES (Consumer Electronics Show) attendees this year, who were eager to see how AI (Artificial Intelligence) was implemented on the show floor and how it’s developing across industries. Since 2022, it’s been the trending topic that many brands are investing in and developing innovative solutions for their clients. It was clear that companies understood the assignment and came to CES this year with an impressive repertoire of activations where AI plays an integral role.  ..read more

Transforming Exhibiting Programs Through Measurement ..read more

Capturing the attention and interest of attendees at trade shows requires a well-designed and thoughtfully executed attendee journey. By mapping the journey throughout your exhibit, you can ensure that every interaction aligns with your brand's messaging, values, and objectives. Here are the essential steps to develop a compelling attendee journey that maximizes engagement and creates a positive in-booth experience.  ..read more

It’s the start of a new year! The time when we return from holiday break, after relaxing and disconnecting for at least a few days. January also brings CES, the largest consumer electronics show on the planet. Hundreds, if not thousands, of people have been preparing the stage for CES over the last few weeks, including the activation of thousands of digital experiences to wow attendees and make a memorable brand experience.   ..read more

How Renting Exhibit Structures Provides Adaptability to Marketers ..read more

Skyline Spotlight celebrates the talent and efforts of our amazing team. We spoke with Joe Moyer, Exhibit Designer, on how he started in the exhibit industry and what he enjoys most as a designer. Joe's dedication to excellence and collaborative spirit continue to make a significant impact on the projects he undertakes.  ..read more

Trade shows are the perfect platform to connect with potential clients, generate leads, and amplify your brand. However, with every exhibitor vying for attention, it's essential that your exhibit stands out from the crowd ..read more

When attending trade shows, it's essential to recognize that the connections you make are not just another business card in your collection; they are the lifeblood of your sales pipeline. The key is to move beyond simple pleasantries and truly engage with attendees.  ..read more