In recent years, modular exhibition booth stands have become the flavor of brands the world over.  Wonder, why? Participating in many trade shows and exhibitions in a year can be a tiring process. Aside from taking part in event after event, you also have to ensure that your stand stands out from the crowd to make an impression; and above all, you have to present your brand in a different shade in every event to make it appealing to the crowd. Besides, you need to keep a grip on your budget to ensure it does not spin out of control. Modular stands are extremely cost-effective. They can be ..read more

Trade shows and exhibitions are an effective marketing outlet for start-ups to market their wares and reach out to the wider audience. A well-conceived stand design at the trade show or exhibition will give an opportunity to a start-up to create a memorable first impression on the audience and stand-out from the competition. Better still, it will also work effectively as a branding tool in building a brand image for the start-up in the minds of the audience; and function as a decisive factor for connecting with the audience. DESIGNING TIPS AND STRATEGIES There can be no better way for a start ..read more

If you’re a brand or an entity showcasing your products/services at an exhibition, the best way to make a brand impact, foster meaningful customer engagement, and create positive customer experience is through the audience’s hearts.  This is where selecting the best possible exhibition stand design plays a key role. It is eventually exhibition stand design that will make or break your presence at the exhibition, whatever the reputation of your company or size of the exhibition stand booth.  WHAT MAKES AN EXHIBITION STAND DESIGN SO IMPORTANT? There are several reasons that make an exh ..read more

It takes five to seven brand impressions to generate the right brand impact. It needs just one brand impression for Trade shows to create the right brand impact, and generate new business,  Their growing importance can be estimated from the latest statistics,  92 percent of attendees visit a trade show to learn about new and exciting products and services.  56 percent of visitors travel over 400 miles just to attend a trade show.  50 percent of the people are there for the first time at a trade show. Above all, attendees spend an average of 8.3 hours visiting all the trad ..read more

Indian Exhibitions in recent years have become the new business hotspots. It has become a focal point for brands to come together under one roof, come face-to-face with new customers’, and fuel audience engagement. Additionally, it offers a platform for the brands to engage the customers’ through a brand experience, and generate the right brand impact. In 2023, trade shows will also witness digital technologies and tools playing a more prominent role; and become an avenue for studying competitor behavior and market trends. With the appropriate exhibition stall design and fabrication, your bran ..read more

With the need for sustainability gathering pace the world over, marketers face growing challenges in marketing their brands. Fortunately, they are able to turn to a marketing strategy that addresses their brands Corporate Social Responsibility; and influences consumers’ purchasing decisions. That marketing strategy is called as ‘Green Marketing’. Green Marketing, also called as eco-marketing, is a type of marketing that sells products or services by highlighting their environmental advantages.  Such products/services are generally organic, recyclable, and sustainable. Adopting eco-friendl ..read more

The importance of design was best summed up by a software engineer and writer Joel Spolsky, who said, “Design adds value faster than it adds costs.” Exhibitions’ and Trade shows offer a wonderful platform for companies to not just showcase their latest offerings to the audience but also offer a robust platform to market themselves.  To make their presence felt, it is important to show that their action speaks louder than their words. That action can be replicated in the localization of their stall design to reach out to the Indian audiences at first look. LOCALIZING STALL DESIGNS  Th ..read more

Each year, India has hundreds of exhibitions and trade fairs, ranging from small local expos to large national trade events that fill stadiums and dedicated exposition centres. Exhibition design services are an excellent way to attract new customers. Others, on the other hand, go to trade shows to receive advice on how to solve a problem in their business. It serves as a representation of your company First and foremost, the purpose of your exhibition stand is to not only stand out and attract attention but also to swiftly and clearly inform someone about your organisation. We don’t just mea ..read more

Have you ever attended a trade show? You should be aware of the expenditures associated with the design of innovative display booths. Every company wants to witness the best of the exhibition, but most exhibitors are hesitant due to financial constraints. Yes, you may believe that exhibition marketing is an expensive undertaking, as it includes everything from exhibition stand design to event logistics management. Instead of being viewed as a cost, show costs should be viewed as an investment. However, it is not worthwhile to spend a lot of money on stands that do not provide a significant ret ..read more

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