Mattress companies in India are improving their logistics set up to ensure efficiency in their business operations. Though better use of logistics has changed the way mattress industry operates in India but the fact is logistics costs in India is too high and is a huge cost to mattress companies. Logistics is the backbone of any business. An efficient logistics sector of a country can contribute towards the growth of its economy. According to a recent EY report, titled ‘India@100: realizing the potential of a US$26t economy’, India is projected to grow to US$26t by FY48. India’s transportation ..read more

The Coir segment topped the chart in the 1980s and the PU foam segment is currently dominating the modern mattress industry. However, there is likely to be more demand for the spring mattress segment in the near future. The Indian mattress industry has always come up with new types of mattresses after analyzing the needs of the customers. While the 1950s and 60s were dominated by cotton and coir mattresses, the 1970s witnessed the introduction of polyurethane (PU) foam in India. Then came the spring mattresses. The growth and dominance of each mattress segment (by material type) have varied at ..read more

Automation in mattress production offers numerous advantages to the manufacturer, however, mattress factories in India are yet to be fully automated. Before considering automation, manufacturers must assess their volume of production as automation needs substantial capital investment. Meanwhile, mattress manufacturers can streamline and optimize their information flow, which will have a positive impact on their upstream and downstream processes… The Indian mattress industry is on its growth trajectory with the organized segment recording steady growth. In our last issue, we analyzed how the or ..read more

The Indian mattress industry has been making several efforts to increase the demand for mattresses among consumers. Most of the market research reports claim that the Asia Pacific region is quite promising to drive growth for the global mattress market. Manufacturers in countries like India, China, South Korea, and Japan have quickly adopted new materials, construction techniques, and sleep technology in their mattress offerings, if we go by a report from Brainy Insights. Additionally, the rise of e-commerce platforms and the development of a robust retail infrastructure have made it easier fo ..read more

T he Indian mattress industry is in its growth phase and it is interesting to watch how the organized market players are giving their business strategies a serious push to compete against the unorganized local players. No matter, how effective the marketing campaigns or brand building measures are, it all zeroes down to the product quality. Indian consumers are now willing to pay a good price for good quality mattresses and sleep products. In order to come up with better quality sleep products, there is need for increased investment on Research and Development (R&D). R&D has been an in ..read more

The dominance of the unorganized sector has always been a serious concern for the Indian mattress industry. In our previous editions, we have discussed elaborately about this issue and the advantages unorganized market players have over the established brands. Over the years, mattress makers have made deliberate efforts to stand strong against the unorganized players. It is now apparent that the efforts invested by mattress brands is now reaping some positive results. The organised sector is slowly increasing their presence in the mattress market pie. The unorganised sector in the Indian mattr ..read more

The unconventional work approach of millennials has led to the growth of startups in India. Millennials are progressive and advocate new ideas and are willing to be a changemaker in the business scenario. Going by Nasscom’s findings, India ranks third globally as a startup hub with more than 4,200 startups creating over 80K jobs. Besides creating employment, startups are fresh in their approach and have unique ideas that addresses the pain point of customers. In the recent years, the Indian mattress industry has witnessed many new brands making their way to the industry. Not only their product ..read more

With more and more people embracing the idea of good sleep towards maintaining good health, architects and interior designers are seeing an increase in the demand for modern bedrooms by a greater number of people for an improved World of Sleep. With increased income levels, people are now willing to spend more on different types of modern bedroom designs. Meanwhile, this article explores the challenges faced by designers in delivering modern bedrooms. The Indian mattress industry has been through a tremendous change over few decades. The industry segment is likely to grow annually by 8.18 perc ..read more

The Indian mattress industry is on an aggressive growth path with organized players collectively trying to increase their combined market share. Apparently, Indian consumers are getting health conscious and turning their heads towards innovative and quality-oriented mattress brands, as figured out by a Mordor Intelligence report that states, “Rise in income levels and health consciousness and growth in the real estate and hospitality sectors are major factors that accelerated the growth of the Indian mattress market.” As we witness a shift in consumer mindset, which is now focussed more on qua ..read more

The Indian mattress industry has a long and interesting history that is driven largely by changing consumer needs and technological advancements. In India, mattresses have been in use for centuries, with early mattresses being made from natural materials such as cotton, wool, and reed. However, with the advent of new technologies and modern materials, the mattress industry in India has undergone significant changes in recent years. Currently, the mattress industry is worth Rs. 12,000 to Rs. 13,000 crore, if we go by a Research and Markets report. The numbers look impressive, especially, with t ..read more