The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain. Whether it's audio or written SEO case studies, I want to avoid anyone who hasn't actually been there, done that themselves. Here's my list of 10 local SEO podcast episodes that are EXPERT driven. No armchair specialists, thanks. In summary: Tim Hanson: How I grew a daycare to £13m in revenue Exposure Ninja: 146% increase in leads for a local law firm Wanna know what's in each episode? Let's go. ? ? Note: This article is in progress. Growing every day as I find and listen to more. Top 2 Local S ..read more

In this week’s How the F*ck SEO case study, I caught up with Gordana Sretenovic to talk content operations. Gordana and her team created 800 pages a month at one point last year and they even created a SaaS platform, Workello, to solve their own content-scaling needs. When you’re operating at that level, operating procedures are crucial. Your team needs to be coordinated and dependencies ironed out. Table of Contents: Introduction ⚡ What is content operations and why are they important? ⚡ Why would you want to scale content to 100s per month? Part One: The Content Operations Software Stack ..read more

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It can help businesses of all sizes reach a wider audience and increase their visibility on the web. However, staying up to date with the latest SEO trends and best practices can be time-consuming. Fortunately, there are a variety of podcast options that can help marketers learn more about SEO and improve their digital marketing game. In this article, we will discuss what SEO is, the benefits of listening to SEO podcasts, the best SEO podcasts for beginners, advanced SEO podcasts for experienced marketers ..read more

? About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head of Growth throughout their scaling journey 2015-2019 and has advised companies like Hotjar on their growth. Jake joined Typeform in June 2015 as employee #29. In his first couple of weeks, they celebrated hitting $1M in annual revenue from 5,000 customers. By the time he left just 3.5 years later? Typeform had: 10x the employees Grown to $13M in ARR Grown their SEO channel to $3M in yearly lifetime value revenue In this week's SEO case study, we hear how a growth marketer scales SEO wit ..read more

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year. And the best thing? Revenue results. It's driving *actual* revenue results. Hotjar's SEO strategy is mission-critical customer acquisition. And as a channel, the costs are proving to be significantly lower. On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth Every single one of Hotjar's 50-100 monthly new articles are consciously designed into full funnel clusters that d ..read more

BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology? What if your product is so innovative that no one is searching for what you sell? Or what if you're simply new to the scene and no one has heard of your brand yet? How can you use SEO to drive demand then? Turns out, as Tim Hanson and I discussed in this podcast episode, this is a perfect time to get creative. ?️ ⚡ New here? Check out our fast-growing library of SEO case studies. Four Ways to Optimize for BOFU Intent ...When No One Is Searching For Your Brand or Pro ..read more

The case study I share below is more of a success than many of us can dream. In three years, from a town just 5 miles from where I live in the Somerset countryside, Brandon Saltalamacchia created a retro gaming magazine that now sits at: ⚡ 1 million monthly clicks from search ⚡ 270,000 YouTube subscribers ⚡ 85,000 social followers ⚡ $50-55K monthly revenue That's totally life-changing. Mind-blowing. Crazy. All of the above. Brandon's process is pretty epic. It focuses on developing high-quality video and written product reviews in networks of semantic topic clusters. In this case study: ⚡ How ..read more

? About the authors: This article is co-created by Tim Hanson, Milica Radovanovic, and Ben Goodey. Collectively we have 20+ years of SEO and content strategy experience—agency and in-house—and have built steady streams of inbound SEO clients. We're still on this journey, but we've figured out a few things that work. Here they are. Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher. When you've just gone out alone, or you've got a team to sustain...You. Need. Pipeline. Have you ever pitchslapped your backlink services to a new LinkedIn connectio ..read more

This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik. Safe to say he's been around the block. He was at G2 during the hyper-growth years, on which he notes: "At G2, the big thing was our big goal of total articles written not the end result. It was the biggest mistake we've made in our career, writing 500 articles that never generated traffic or revenue or anything.” He's also an ex-writer for the Chicago Tribune and a journalism professor, giving him an eye for what grabs the reader's attention—more on that later. Now leading content at Scribe, I catc ..read more

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. ? How on earth did they... Well, in short, they: Learned how to build efficient content operations (scaling from 4 monthly blogs to 40) Leveraged programmatic SEO to scale production even further All without a drop in quality. Interesting. ? This week, I talk to UserPilot’s Head of Marketing, Emilia Korczyńska to hear her story. It wasn't an easy journey. They made mistakes along the way. But from the flames of challenge, efficient operati ..read more