Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, I’ve spent a lot of time thinking about and working out what makes a gym profitable. To paint a clearer picture of potential profitability, we first need to gain an understanding of what makes a gym profitable, and then apply this knowledge to your gym ..read more

Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness awareness has increased, so too has the popularity of gyms, particularly in the Western world. These days there’s no archetypal ‘gym member’, because fitness enthusiasts come in all shapes, sizes, ages and abilities. And these facts are backed up by the numbers, in the form of gym membership statistics ..read more

Consistent, strategic marketing can elevate your gym business to new heights. But where do you start? With this ultimate guide to marketing for gym owners! The right marketing strategies will attract new members while helping you to control your cost of acquisition. It will keep those members engaged to ensure they renew their memberships. It will allow you to better understand and target your ideal audience, to optimize your marketing activities and maximize your return on investment ..read more

Gym booking software gives gym customers more control over their membership while simplifying the management of members, staff and classes for the gym. But not all gym booking software is made the same. Quality solutions share a few key features, while the very best offer an elevated level of functionality. Here we’ll break down those key features, why they matter, and how to find a solution that ticks every box ..read more

The health and fitness industry is booming. It is estimated that global industry revenues will total $124.7 billion in 2024, and will reach over $300 billion over the next decade, growing at an average of almost 10% every year. The fitness business is good business. But as a gym owner you can’t just sit back and wait for your revenue to grow. The fitness industry is ultra-competitive, so while the pie may be expanding, you’ll need to work hard to claim your slice ..read more

Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym social media post ideas will help you connect with current members, attract new ones, and showcase your awesome fitness center. 1. Motivational Content Share inspiring quotes from fitness icons Post before-and-after transformation photos Highlight member success stories and fitness journeys Create “Monday Motivation” posts to kick-start the week Share staff and trai ..read more

Perhaps you want to start a gym. Perhaps you want to fund an expansion of your current gym business. Whatever your plans, you need money to fund them. Gyms are capital-intensive businesses. You need to find a space, fit it out, decorate it, and fill it with equipment, and you’ll often need to do all this before you generate a cent in revenue. Given the upfront costs, finance is key. In this guide we’ll walk you through the forms that gym loans and financing can take, and how to secure the money that you need ..read more

Incorporating a gym membership system can be a life changer in many ways. You’ll keep track of your members as well as be able to reach more people through easy and automated communication tools. Whether you own a small studio or a large fitness facility that serves hundreds or thousands of people, an efficient gym membership system keeps your data in one place, ensures that transactions are completed each time, retains, and grows your business ..read more

As a gym owner, you know how important it is to get more gym members to visit at night. After all, the more people that come to your gym, the more money you can make. But how do you go about getting more people to visit your gym at night? Here are some tips to help you get more gym members to visit at night: 1. Offer Special Deals and Discounts – Offering discounts and special deals for members who come to your gym at night can be a great way to get more people to visit ..read more

A strong gym community paves the way for gym success. When people enjoy the company they have in your club, the higher the chance that they keep on renewing their memberships. A great gym community is an effective way to keep your clients engaged. Hence, it’s a no-brainer that you should implement measures that aim to enhance and strengthen the community in your club. In this article, we discuss the different things you can do to make your gym community stronger and larger ..read more