In the dynamic world of real estate, where every listing and every client interaction counts, efficiency and consistency are paramount. Edina Realty, the top real estate sales company in the Midwest for over two decades, has continually sought innovative ways to streamline its marketing efforts while maintaining the highest standards of quality and service. Recently, they’ve made significant strides in this endeavor with the introduction of their automated digital agent assistant called Emma, powered by Inside Real Estate’s (IRE) CORE Listing Machine (CLM) and Design Center. (More information ..read more

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 15 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. AI will make the big, bigger Today, AI is in the business news headlines everywhere you look. Within 12 hours this week, OpenAI, Google, and Meta announced new AI versions. The French AI startup Mistral also released its latest version. Meta is launching its third version of Llama. Google released Gemini Pro 1.5 at Google Next 24. OpenAI issued its final version of GPT ..read more

In light of impending alterations stemming from the settlement agreement in the anti-trust litigation, updates to broker and agent websites are inevitable. It is imperative to initiate planning for these modifications immediately. Do not assume that your vendor is already addressing these changes; it is crucial to initiate the conversation proactively. While it may seem like the sky is falling, there is potential for brighter outcomes. “The rumors of my death are greatly exaggerated.” – Mark Twain Two decades ago, the emergence of IDX and VOW sparked concerns about the future of real estate ..read more

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 14 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Chatting with the ChatGPT app A splash screen inside my ChatGPT app on my iPhone 14 recently popped up, inviting me to select a “voice.” Its prompt was that I could converse with ChatGPT rather than a text search. So, I went into Settings, which is a little tricky to find. First, go to the top left of the screen and tap the two uneven bars. Then look at the bottom left of yo ..read more

The WAV Group’s 2024 Brokerage Technology Roadmap is a comprehensive guide designed to empower brokerages in maximizing profitability, streamlining operations, and fostering increased agent productivity and consumer engagement. This four-part series provides invaluable insights into leveraging technology effectively within the real estate industry. Part 2 of the report sheds light on the pivotal role played by the company intranet in driving agent productivity and facilitating product adoption. Building an effective intranet involves careful consideration of various factors, including email in ..read more

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 13  Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Welcome to AI’s sophomore slump Earlier this week, the headlines warned, “It’s not just you: ChatGPT is down for many worldwide.” For those who rely on ChatGPT for work assistance, having your AI offline can be frightful. It’s sort of like misplacing your iPhone: you go into a panic until it is found. How many times do you refresh your browser when this happens? Overlo ..read more

While supply is still limited and approximately ¼ of homes are still receiving multiple offers, homeowners are still hesitant. They do not believe there is enough demand for their home to warrant selling it. Here’s one simple way to counter that belief and demonstrate strong home buyer interest. Using the weekly ListTrac report available through participating MLS markets, it is easy to visually demonstrate where buyer interest is highest by looking at the weekly ListTrac views by price point information. In the attached example, you can see that homes retailing between $200,000 and $400,000 ar ..read more

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 12  Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Does AI have a gender problem? As a long-time advocate of gender parity, an email in my inbox this week from Laura Meli with Girls Who Code asked this question as its subject line: “Is AI another boys’ club?” The email immediately notes that technological innovation and progress demand diverse perspectives, adding, “This is especially true in the field of artificial in ..read more

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 11 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. How current are the Chatbots ChatGPT, Claude, Gemini, and Pi? A client recently asked what seemed to be a pretty straightforward question about AI chatbots. “What is the most accurate and up-to-date AI engine available for content?” The truth is there is no easy answer to this question. First, the leading Chatbots continually improve through iteration and new training data ..read more

I think we can all agree at this point that keeping up with technological advancements is no longer a choice but a necessity for success. However, amid the excitement of embracing new technologies, the practical application often gets overlooked. This oversight can hinder agents from leveraging technology to its full potential, especially when it comes to optimizing the sales process. A recent nationwide survey conducted by the WAV Group Customer Experience Index shed light on a pivotal aspect of agent training – 63% of respondents expressed a keen interest in training that specifically focuse ..read more