The Importance of Inclusive Cannabis Marketing and How to Implement It In the rapidly evolving cannabis industry, inclusive cannabis marketing has emerged as a critical strategy for businesses looking to stand out and connect with a wider audience. At Herban Creative, we understand that inclusivity isn’t just a buzzword—it’s a powerful approach to building a brand that resonates with diverse demographics and fosters a welcoming community around cannabis. With a broad range of consumers turning to cannabis for recreational use, medical relief, and wellness solutions, adopting an inclusive marke ..read more

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Concentrated Bliss: Exploring How to Market Cannabis Concentrates In the rapidly evolving cannabis industry, concentrates have emerged as a powerhouse category, captivating consumers with their potency and versatility. However, marketing these products presents unique challenges, from navigating regulatory landscapes to effectively reaching and educating your target audience. That’s why we have put together an ultimate guide that explores strategic approaches to marketing cannabis concentrates and how we can empower your brand to thrive in this competitive space. Understanding the Cannabis Con ..read more

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Appropriation vs. Appreciation in Cannabis Branding In the ever-expanding world of cannabis marketing, branding has become a critical aspect of differentiation and consumer connection. As with any industry, there’s a fine line between cultural appropriation and cultural appreciation. Drawing inspiration from various cultures is not inherently problematic; however, it becomes an issue when it exploits, misrepresents, or commodifies these cultures without acknowledging their historical and social context. Let’s take Rastafarianism as an example. This Afro-Caribbean religious and social movement ..read more