Hey everyone. I'm just hopping on here to show off some amazing photography we shot recently in conjunction with Nimble Distribution for one of their new products. They are releasing some new flavors for their Orchid Essentials product line, including one in particular they wanted to highlight: Bubblegum. They hired The Hood Collective to shoot the new promo photos, after already collaborating on previous lifestyle and product photography for them, including this wicked photo shoot we did for their Broomsticks Prerolls launch late last year. The theme of this new shoot was bubblegum, and if yo ..read more

The rapidly growing cannabis industry has given rise to a new breed of influencers who are making a name for themselves by sharing their passion for this versatile plant. As the popularity of cannabis influencers continues to surge, they are faced with both opportunities and challenges in this dynamic industry. To succeed in this competitive space, it is crucial for influencers to keep up with the latest trends, regulations, and consumer preferences. In this blog post, we will guide you through the essential steps to becoming a successful cannabis influencer in 2023, highlighting the importanc ..read more

The Hood Collective is excited to announce our partnership with the Cannabis Industry Alliance of Oregon (CIAO) to bring you a brand new interview series focused on topics of interest to Oregon's thriving cannabis industry. With a strong emphasis on sustainability and environmental responsibility, our first set of interviews were aptly timed to coincide with Earth Day. In these interviews, we've had the pleasure of sitting down with some of the most influential leaders in the cannabis world to discuss the intersection of cannabis and sustainability. We're thrilled to share our conversations wi ..read more

In recent years, artificial intelligence (AI) has taken the world by storm, revolutionizing countless industries and transforming the way businesses operate. From healthcare to finance, AI has introduced innovative solutions and streamlined processes, improving efficiency and overall performance. In the rapidly growing cannabis industry, marketing is no exception, and The Hood Collective, a cutting-edge company specializing in cannabis marketing, is at the forefront of this AI-driven revolution. The Hood Collective understands the unique challenges faced by businesses in the cannabis sector an ..read more

In this blog post, we will explore the top trends in cannabis marketing in 2023 as presented by Doc, one of the co-founders of the Hood Collective, a prominent cannabis marketing firm based in Portland, Oregon. These trends will include video marketing, LinkedIn marketing, the role of artificial intelligence in cannabis marketing, hyper-targeted marketing, and executive marketing. As the cannabis industry continues to evolve and expand, it is crucial for businesses to stay ahead of the curve and be aware of the latest marketing strategies that can help them succeed. The following sections will ..read more

Are you struggling to get engagement on your Instagram posts? Are your hashtags not showing up in search results? It could be because your account has been shadowbanned. Don't worry, Decater Collins, co-founder of The Hood Collective, has got you covered. In our latest video, Doc demonstrates how to use the new Instagram tool for determining if your account has been shadowbanned and why it's important to avoid this restriction. Keep reading to learn more about how you can use this tool to improve your Instagram presence and reach a wider audience. https://youtu.be/PAojD0EOy68Instagram's New Ac ..read more

Cannabis packaging design has come a long way since legalization started to sweep the country. Today, with the legal cannabis industry flourishing, the competition for product differentiation has intensified. To stand out, cannabis companies need to have attractive packaging designs that are both functional and visually appealing. Product photography plays a vital role in this, as it helps to showcase the product and make it more enticing for consumers. The Current State of Cannabis Packaging Design The current state of cannabis packaging design is marked by a push towards branding, convenienc ..read more

Marketing a cannabis business can be tricky and intimidating. With the rise of cannabis companies, the competition has become fierce, and it’s more important than ever to stand out from the crowd. That means you can't rely on the same old marketing techniques, such as advertising in the handful of cannabis magazines, attending trade shows, or throwing yourself into social media. All of your competition will be doing these things as well, which means you're going to have to outspend them to produce top of the line content that's going to break through all the news. The reality is only the most ..read more

The cannabis industry is one of the fastest-growing industries in the United States, and it’s no surprise that social media is playing a big role in its growth. Video and podcasting are two of the most popular types of content on social media, and they are also two of the most effective ways to reach and engage your audience. If you’re thinking about starting a video or podcasting studio for your cannabis business, there are a few things you need to keep in mind. In this blog post, we’ll give you an overview of the equipment you need, the space you need to set up your studio, and the type of c ..read more

As a cannabis business owner, you know the importance of having an online presence. Your website is often the first thing potential customers see when they search for your company, so it’s important to ensure it looks good, is easy to navigate, and reflects your brand in the best possible light. But how do you make sure your website stands out from the competition? To help you create a stunning website that is sure to wow your customers, we’ve put together this guide to cannabis web design. In this article, we’ll cover 10 essential tips for creating a website that will make your cannabis busin ..read more