Cannabis Photography Highlights: Rip City Roots
The Hood Collective Blog
by Decater Collins
1w ago
At The Hood Collective, we recently had the privilege of collaborating with Rip City Roots, an innovative indoor grow located in Northeast Portland, Oregon. Our project aimed to visually capture the essence of their brand—from the meticulous care in their cultivation practices to the vibrant community behind their products. Through our lens, we brought their new website and strain menu to life with detailed dried nug, product, and cola photos, as well as vibrant shots of their dedicated team and state-of-the-art facility. A Closer Look at Our Cannabis Photography Work For Rip City Roots, o ..read more
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Why Should You Hire A Cannabis Marketing Agency?
The Hood Collective Blog
by Decater Collins
1w ago
The cannabis industry is undergoing an explosive transformation. As legal landscapes shift and markets expand, the sector's complexity and rapid growth present both unprecedented opportunities and formidable challenges. In this fast-evolving arena, standing out demands more than just a good product—it requires sophisticated, knowledgeable marketing strategies that only a specialized agency can offer.   Enter The Hood Collective, a seasoned cannabis marketing agency that excels in navigating the intricate dynamics of this competitive field. With a deep understanding of the nuances involved ..read more
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How to Market Your Cannabis Business With Little or No Budget
The Hood Collective Blog
by Decater Collins
3w ago
In the ever-evolving landscape of the cannabis industry, new and budget-conscious businesses are often faced with a unique set of challenges that test their resilience and ingenuity. Unlike their more established counterparts, these enterprises must navigate the competitive market with significantly fewer resources, making visibility and brand recognition steep mountains to climb. Yet, within these challenges lies the opportunity for creativity and strategic thinking to shine. Marketing a cannabis business with little or no budget demands more than just hard work; it requires a deep understan ..read more
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Landmark Victory for Cannabis Marketing in New York: Court Overturns Restrictive Regulations
The Hood Collective Blog
by Decater Collins
1M ago
In a momentous turn of events that has sent waves of excitement through the cannabis industry, a recent court ruling in New York has fundamentally changed the game for cannabis marketing within the state. This groundbreaking decision strikes down previously restrictive marketing regulations, paving the way for dispensaries and third-party platforms to engage freely in advertising and promotion. At The Hood Collective, where we see cannabis not just as a product but as a work of art, this ruling is celebrated as a monumental win for creativity, freedom of expression, and the rights of cannabis ..read more
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6 Reasons Why Your Cannabis Branding Isn’t Working
The Hood Collective Blog
by Decater Collins
1M ago
The cannabis industry is rapidly evolving, mirroring the dynamic changes in legalization, consumer behavior, and market competition. In this burgeoning market, the importance of effective branding cannot be overstated. Branding goes beyond mere logos and taglines; it's about crafting a unique identity that resonates with consumers, differentiating your offerings in a sea of green. As the landscape shifts under the weight of new entrants and evolving regulations, cannabis brands face the dual challenge of staying relevant and resonating with an increasingly discerning customer base. Enter The ..read more
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Most Effective Social Media Strategies in 2024
The Hood Collective Blog
by Decater Collins
1M ago
In today's digital era, the sheer volume of content cascading through social media platforms is nothing short of overwhelming. Every minute, creators and businesses across TikTok, YouTube, Facebook, X, LinkedIn, and Instagram unleash a deluge of videos, posts, and stories, contributing to a staggering daily total that captures the essence of our hyper-connected era. This incessant flow of content has transformed social media into a boundless ocean of digital narratives, where achieving visibility and engagement is akin to finding a beacon of light in an ever-expanding universe. https://www.you ..read more
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8 Tips on How to Make Your Cannabis Logo Stand Out From The Crowd in 2024
The Hood Collective Blog
by Decater Collins
2M ago
In the swiftly evolving world of the cannabis industry, a distinctive logo isn’t just a fancy graphic—it's a vital part of your brand’s identity. As we venture into 2024, the cannabis sector is blossoming, bringing with it new challenges and opportunities in branding. A logo transcends being merely a symbol; it’s the visual embodiment of your brand’s ethos, values, and unique story. It's the silent ambassador that speaks volumes in an industry cluttered with competition. In this dynamic landscape, The Hood Collective emerges as your trusted guide. With a laser-focused specialization in cannabi ..read more
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Premises Photography: Garden First Cannabis
The Hood Collective Blog
by Decater Collins
2M ago
During our recent project at Garden First Cannabis in Tangent, OR, The Hood Collective had the privilege of capturing the essence of their latest strains through our professional photography services. Working alongside Hemp Press, we focused on cola and nug photography for Garden First's upcoming strain menu. It was a fantastic experience, highlighting not only the high quality of their flower but also the seamless cooperation between our teams. Garden First Cannabis is producing some truly impressive flower, and we were there to document each step, ensuring their upcoming menu is visually stu ..read more
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Cannabis Spotlight: Chronic Gals
The Hood Collective Blog
by rebecca55677
2M ago
We’re back with another Cannabis Spotlight, featuring the Chronic Gals, Ash & Ri! Ash & Ri are the founders of Chronic Gals podcast and Take Root Training, a budtender and dispensary cannabis training program. They sat down with us and discussed the challenges of cannabis marketing, their own path of cannabis entrepreneurship, and some changes they hope to see in the future of our industry!  Do you have any advice for someone wanting to start a podcast in the cannabis industry?  Our best advice for starting a podcast in the cannabis industry is really to just start! Talk abo ..read more
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Top 10 Dispensary Marketing Tips for 2024
The Hood Collective Blog
by Decater Collins
3M ago
Welcome to the vibrant and ever-changing world of dispensary marketing in 2024. With more and more states legalizing recreational cannabis, the industry is not just growing, it's evolving at a pace faster than ever before. As we navigate through this green wave, the importance of staying not just afloat but ahead of the curve with innovative marketing strategies cannot be overstated. Dispensaries today face a unique set of challenges and opportunities, from navigating regulatory nuances to tapping into an increasingly diverse and sophisticated consumer base. The key to thriving in this competi ..read more
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