MLive Media Group and Sensi Media Group Join Forces to Serve the Michigan Cannabis Community Legacy cannabis industry lifestyle publication brings wealth of knowledge and resources to MLive’s full-service marketing agency MLive Media Group and Cannabis 360 is proud to announce its latest industry partnership with Sensi Media Group. The relationship between these two entities will serve to enhance the breadth of community building, marketing, and advertising services that both groups are able to offer the cannabis industry in Michigan and beyond.   Sensi Media Group is dedicated to pr ..read more

Elevate Your Marketing Plan with Event Sponsorships Successfully marketing a cannabis business can be challenging. However, there are opportunities for cannabis companies to get their brand out there and gain buzz about their business. One of those marketing opportunities is events and sponsorships. Although they can be involved, these events may also be highly beneficial for your team. They afford you the chance to connect with your customers face-to-face, gain new leads, and build valuable relationships. In this blog, Cannabis360 offers tips on how you can get the most out of your marketing ..read more

How to Run Compliant Digital Display Ads Now that cannabis is reaching groundbreaking strides within the legal system and becoming more socially accepted, the question remains — why aren’t there more digital ads showcasing cannabis brands? While cannabis brands are currently not allowed to run their advertising campaigns through Facebook, Instagram, and Google, there are other avenues businesses can use. In this blog post, Cannabis360 explores these alternatives and explains the guidelines for cannabis ad campaign compliance. Other Options for Cannabis Advertisement Google and Facebook ar ..read more

Signage to Consider for Your Cannabis Business The cannabis industry faces the same challenges as any sector – growing into new markets, finding new customers, and improving its product offerings. But cannabis business owners have a unique challenge: many find they are also educating their customers about cannabis products and usage. Signage is a simple way to inform customers, enhance your business, and differentiate yourself from your competitors. Learn more in this blog post from Cannabis360.us. Implementing In-Store Signage Cannabis decriminalization has expanded in recent years: 37 states ..read more

Cannabis360 and MassLive Media present third-annual research on cannabis consumption behaviors and motivations. Cannabis 360 and MassLive Media in partnership with Drive Research is presenting the 3rd Annual Cannabis360 Consumer Research Webinar on November 10th at 1pm.   This unique webinar offers insight into the decision-making process of today’s cannabis consumers in Massachusetts. While there are plenty of options for consumers when it comes to where to buy medical or recreational cannabis, this research offers an in depth look at consumers’ decisions making and what’s behind those ..read more

7 Ways to Build a Cannabis Brand You’ve got a great business idea – now how do you reach the right customers? When it comes to building your cannabis brand, you need a well-organized strategy to compete in a rapidly growing industry. Learn more in this post from Cannabis360.us. 1. Create Your Brand Identity When making a purchase, consumers look at price and quality – but they are also affected by how the brand makes them feel, whether they realize it or not. Your brand identity is the story you tell about your company and the image that you project. This brand identity is communicated through ..read more

HOW TO USE PUSH NOTIFICATIONS FOR YOUR CANNABIS BUSINESS What if we told you that it’s possible to wake a sleeping phone in the hand of your customer as they walk in the door of your establishment? If you’re like most of our clients, you’ve suddenly got a dreamy look in your eye, imagining what you might say in the messaging and how you might put this service to use. USING PUSH NOTIFICATIONS FOR CANNABIS BUSINESSES Have a brand-new product that you’re pumped about? Get it out there to real customers who are already shopping for cannabis. How about a special offer or sale item? Make it easy ..read more