The post What Recent THC Lawsuits Can Teach Us About Accuracy in Marketing appeared first on cannacontent.co ..read more

The post How Long Does It Take For SEO Content To Rank On Google? appeared first on cannacontent.co ..read more

The post Branding vs. Logo: What’s The Difference? appeared first on cannacontent.co ..read more

The post Honoring Black History In Cannabis Means Advocating For True Equity appeared first on cannacontent.co ..read more

The post Cannabis Marketing In The Metaverse: What Could It Look Like? appeared first on cannacontent.co ..read more

Generosity is the heart of the holiday season. Whether you want to support families in need for the holidays or want to get involved with a group year-round, there are lots of organizations that could use your help. We’ve put together this list of some of our favorite causes, so you can find a cause near and dear to your heart to support now and in the new year. 11 charities spreading warmth now and all year round If you want to help spread love and joy this holiday season, giving back is a great way to do it! These 11 organizations support our friends and neighbors everywhere, with many ways ..read more

You may have heard that Google is preparing to roll out a major update that prioritizes “helpful content.” While this is not a core algorithm update, it is expected to be a significant one that can affect your current rankings. Even helpful content will be hurt if it exists on sites that Google determines have a high percentage of unhelpful content. In other words, helpful content is critical not just to an individual page’s performance, but to an entire website’s.  As Google prepares to launch this new update, brands engaged in content marketing should audit their site to identify unhel ..read more

Whether focusing on state legislation and regulations or the way cannabis brands engage with one another, social equity has become a key focus in building a diverse, equitable, and inclusive legal cannabis industry – but that effort hasn’t been without its challenges. This Black History Month, we’re acknowledging the advancements gained by social equity advocates, examining the evolution of social equity as the legalization movement has gained ground, and identifying the progress yet to be made and how members of the cannabis industry can contribute to furthering the conversation. What is soci ..read more

Once June rolls into July and Pride Month comes to an end, our collective attention as cannabis marketers moves on to Fourth of July sales and 7/10 campaigns. But Pride doesn’t end on June 30th for the LGBTQ+ community: It’s year-round. While Pride Month is vital for bringing queer visibility front and center, the LGBTQ+ community’s contributions and perspectives should not be relegated to just this special awareness month. Seeking out queer voices, respecting and uplifting those points of view, and incorporating that insight into tangible change is an ongoing effort that takes awareness, comm ..read more