Our CEO recently got interviewed and we wanted to share the answers with you here! Q: Who are you? A: I’m Steve Knapp, CEO and founder of SM Services. Q: What does your company do? A: We’re a digital marketing agency that works primarily with cannabis brands to help differentiate themselves and stand above the competition. We work to get the client exactly what they need to help grow their business. We take an omnichannel approach and provide geo-targeted display advertising, email and SMS marketing, and SEO-driven web development solutions. We’re a forward-thinking agency that emphasizes clea ..read more

In the fast-paced world of cannabis and CBD dispensaries, visibility is king. If you own a physical dispensary, you know how important your store’s location is in terms of driving foot traffic. The digital equivalent to your physical location is your keyword rankings and searchability online. Does your dispensary show up when people google “dispensary near me?” If not, how far do they need to scroll to find you? Something that could help increase your cannabis or CBD store’s SEO and visibility is having a Google My Business (GMB) account properly set up.    What is Google My Business ..read more

Cannabis, also known as marijuana, has a long and fascinating history that spans thousands of years. Its use can be traced back to ancient civilizations in Asia, where it was used for medicinal purposes and spiritual rituals. Over the years, cannabis has been both praised and demonized, but its popularity has never waned. History In the 20th century, cannabis began to attract more attention, especially in Western countries, where it became associated with the counter-culture movement. In the United States, it was classified as a Schedule I drug, meaning that it was considered to have a high po ..read more

A complex, technical, and attention-grabbing sector? That description applies to both cannabis and marketing. But many cannabis insiders aren’t equally versed on the ins and outs of effective marketing campaigns. Whether you run a B2B or B2C business, connecting effectively with customers requires a fair bit of know-how and understanding of the digital advertising landscape. It’s easy to think a DIY approach to marketing your business will get customers in the door, but organic growth is easier said than done. Here are five common marketing mistakes and how you can avoid these pitfalls to get ..read more

Email is a very effective way to reach both new and prospective customers for any company or business in the cannabis realm. One of the benefits of email is that it offers the ability to provide more information than a social media post while also offering customized content and very specific and timely information about everything from cannabis products to cannabis laws. Building a List Building an email list is the first step in the process. This means collecting email addresses from all customers or prospective customers. Require all online purchasers to include an email and get emails addr ..read more

CBD advertising is increasingly important for both established and new manufacturers and retailers. The number of cannabinoids on the market combined with the different brands and options in formulations and products makes it critical to have effective CBD advertising and marketing in place. Challenges to Overcome However, due to the lack of approval by the FDA, retailers still have to be extremely careful with the language used in their marketing campaigns. These ads cannot make medical claims, even when there are published, peer-reviewed research papers with scores of positive feedback and a ..read more

Responsive website design is increasingly important for all types of businesses and ecommerce sites. In simple terms, a responsive website is developed to display optimally on any size of screen. This includes desktop monitors, laptops, tablets, and other types of devices, including the various options in smartphones. This is essential in the cannabis marketing industry as so many consumers looking for these products use mobile devices. Across all shopping online, buying from a mobile device accounts for three out of every four dollars consumers spend. Understanding the Technology One importan ..read more

There are many benefits to the use of CBD as part of a healthy routine for overall wellness. In addition, CBD is also used by those with the goal of improving strength, building muscle, and leading an active lifestyle. Those who routinely work out often choose to add CBD products to their daily regimen. CBD can be used in the form of tinctures, oils, or other formulations that are taken internally. CBD creams, lotions, salves, and balms are also popular products that may help reduce muscle and joint pain post-workout. Reducing Inflammation As people exercise, they pull and stretch muscle tissu ..read more

As search engine algorithms have changed over time, the focus on keyword density and specific keywords has dropped in importance, while the focus on relevant, factual, and content-rich information on a website has increased. With this new structure for the algorithms, websites that have content-rich areas such as detailed descriptions, articles, and blogs on their site will move up through the search engine result pages (SERPs), while websites with limited content will fall down the list. The Value of Content While search engine ranking is a critical aspect of your business success, content is ..read more

Dispensary Internet Marketing and Advertising is the most important tool businesses in the CBD and cannabis industries have in getting their brands and products in front of consumers. However, CBD companies must stay within advertising guidelines as set forth by the Federal Trade Commission and the U.S Food and Drug Administration (FDA). It’s critical in today’s market to work with a cannabis marketing agency that you can trust to publish the right content without getting you in trouble. Some of the universal things that are prohibited in advertising CBD products include: Avoid indicating tha ..read more