Navigating an Entrance to New York's Burgeoning Recreational Cannabis Market New York recently joined the growing list of states to legalize recreational marijuana when the state passed legislation allowing the recreational sale of it for adult use. With that comes an exciting new opportunity for entrepreneurs and businesses. Cannabis retailers are now able to open up shop in the Empire State and begin selling their products legally.   But before you jump into this venture, there's a lot you need to consider. Opening a dispensary in the state of New York requires careful planning and pr ..read more

A Breakdown of What Goes Into Developing New Cannabis Products The cannabis industry continues to grow with more and more states legalizing medicinal and recreational cannabis, and with this growth comes the need for cannabis product development. New brands and products appear in the cannabis industry every day, and formulating a gameplan on what segments to target with a new product and how to market it is crucial to success. In this blog post, we'll explore what cannabis product development is, why it's important, and the key tenants involved in doing so. What is Cannabis Product Developme ..read more

Direct Mail Marketing Gets CBD Businesses in Front of Real Customers For CBD brands and businesses looking for new ways to reach potential customers, direct mail might just be the perfect solution to augment a digital strategy.   With the passing of the Farm Bill, CBD businesses are now able to ship their products almost anywhere in the United States – and direct mail is an effective way to engage with new and existing customers in a medium often under-leveraged by competitors in the space. Benefits of Direct Mail According to a recent report by Extrapolate , the global CBD oil market is ..read more

How Successful Dispensaries Manage Cannabis Inventory Anytime you run a product-based business, proper inventory management is a must. This is especially true in the cannabis industry, where it's essential to maintain an accurate and up-to-date inventory of your products and maintain a frequent audit process to remain in compliance.   Therefore, if you want your dispensary to succeed, it is important that you take the time to learn the basics of cannabis inventory management and apply the best practices to prevent future headaches and maximize performance. The Best Reasons for Managing ..read more

An Overview of Patent Options Available for Cannabis Strains in the US and Key Considerations Are you a cannabis grower looking for ways to protect your unique strains and products? If you are, patenting can be an effective way to ensure that your innovative product stands out from the competition.   In this article, we discuss what types of patents are available for cannabis, the requirements for successful patent applications, and potential concerns regarding protecting your intellectual property. Read on to learn more about how patenting can help you in the booming cannabis industry ..read more

Direct Mail Tips for Cannabis Dispensaries | Green Leaf Marketers Direct mail is one of the most effective marketing tools available, even though it's been used for decades. It's also a great fit for advertising your cannabis dispensary to  create awareness, drive traffic to your website, and promote conversation among your recipients. Creating effective direct mail for a cannabis company requires a particular approach with considerations for the industry. It is important to send a relevant mailer that speaks to the recipient, catches their eye, and piques their interest. What Is Dire ..read more

8 Proven Components for Effective Dispensary Marketing Plans Recreational cannabis usage has been legalized in 21 states to date, with Missouri and Maryland the latest to pass state-level legalization in the 2022 Midterms. However, just because it’s  a fast-growing industry doesn’t mean that it’s easy to dive in and hit the ground running. In fact, the industry is quickly becoming hyper-competitive, with the number of new businesses and amount of investment growing by the day.   At the same time, a lack of federal legalization creates huge obstacles when it comes to advertising opt ..read more

Here’s What to Know About Dispensary Shoppers to Help You Attract Them, and More Importantly, Keep Them Coming Back Having a deep understanding of the consumer is essential to be successful in any retail category. But this business tenet is even more true in the cannabis industry, where the makeup of the cannabis consumer continues to evolve as cannabis becomes legal in more states. Cannabis Dispensary Consumer Findings New Frontier Data recently released a report on the current characteristics of dispensary shoppers. These findings can help dispensaries better understand how to attract and ..read more

Don’t get caught in the digital-only marketing trap It’s easy to think that all modern marketing is digital, but smart marketers know that the reality is more nuanced. When your marketing plan includes the right mix of varied techniques, you’re more likely to attract a broad array of qualified customers. For a cannabis business, this means creating a strong marketing plan that balances the advantages of digital with traditional marketing tactics, including direct mail .   Finding that balance is key, since each marketing tool brings its own advantages and limitations. For instance, there ..read more

5 Tips for Effective Cannabis Direct Mail Campaigns Direct mail is the best way to connect with your audience one on one. Statistics show that 90 percent of direct mail is opened and a piece of promotional mail stays in the home on average for 17 days. Studies also show that customers would rather hear about new products through direct mail and they trust direct mail more than email marketing. At Green Leaf Marketers, we specialize in direct mail for cannabis industries whether the main objective is reaching consumers or connecting with other cannabis businesses (B2B). In order to ensure you ..read more