Capitalizing on holidays is an essential part of successful marketing. Releasing themed content, like blog posts and press releases, can allow you to participate in search trends and rank higher for your targeted keywords. If you’re a cannabis company, you probably already have a plan for 4/20 marketing, but that’s not the only cannabis-related holiday you can take advantage of. Keep reading for a list of the cannabis holidays you can’t miss in your marketing plan and some ideas about content marketing for each.    February 1 is CBD Day February 1 is also known as CBD Day. Take this ..read more

What is Search Engine Profile Optimization? Profile optimization involves updating social media and online presences to ensure searchers can find you or your business. From Google My Business to LinkedIn and Instagram, matching client needs to platform is an important consideration across platforms. If you need assistance with profile optimization, listing your business on directories, or other SEO strategies to help reach your target audience, we can help you get started. SEO Tips for Beginners: Profile Optimization 101 The goals of profile optimization are: +Building brand awareness +Increa ..read more

Cryptocurrency and the blockchain are everywhere these days, from the front page of the newspaper to integrated into the cannabis industry. These sectors can be a goldmine of ideas for crypto and blockchain content writers. We’ve compiled a list of the best blog topics about crypto and the blockchain, whether you’re a crypto professional looking to spruce up your website with some SEO-rich content or a freelance writer looking to modernize your portfolio.  We’ve divided this article into three sections: cryptocurrency FAQs that you can answer in hopes of landing a featured snippet on Goog ..read more

Annually, vegan food festivals and plant-based conferences attract various types of people from all walks of life worldwide. Though some people are curious about the benefits of a plant-based, vegan lifestyle, many more attend simply because they love delicious food.  Some attendees prioritize attending vegan conferences and expos because they are interested in activism, environmentalism, healthcare, nutrition, or the future of a rapidly growing plant-based industry. Wherever your interests and passions lie concerning veganism and plant-based lifestyles, this comprehensive conference list ..read more

The 20 Best 420 Marketing Ideas April 20, also known as 4/20, is the biggest cannabis holiday of the year. On 4/20, countless cannabis connoisseurs partake in their favorite form of cannabis, celebrating the plant and its surrounding culture. 4/20 can be an incredible marketing opportunity for your company, and it’s not too late to assemble a last-minute marketing plan. Here is a list of our favorite tried-and-true 420 marketing strategies.    1. Work with a cannabis PR firm to place your products in 420 gift guides More and more people give gifts to their smoke circle on 4/20, so fe ..read more

Podcast audiences have grown continually over the past several years, with shows covering everything from comedy to plant-based living. Podcasts are an excellent way to brush up on your knowledge of topics you’re interested in, connect with an audience, or spread the word about one of your passions.  As a public relations firm with a background in advocacy, we’re huge fans of social justice podcasts. Today, we’re sharing a few of our favorites. Check out the Spotify playlist here if you’re ready to listen to sample episodes.   1. People are the Answer This show covers topics relati ..read more

NisonCo has compiled a list of 40 great psychedelic blog topic ideas, whether you’re ramping up your SEO strategy with some topical, keyword-packed articles or looking for psychedelic topics to brush up on before heading out to a conference.   Psychedelics Blog Topics Ideas Because psychedelics have recently piqued public interest, consumers have many general questions. We’ve split this first section into technical questions about use and legality. No matter what you write about, include plenty of psychedelics content writing terms.  Psychedelic Use Blog Topics Can psychedelics cure ..read more

The views and opinions expressed in this blog are those of guest posters and do not necessarily reflect the views or positions of NisonCo. This piece is from CMO and Co-Founder of Everything 420.com Shuki Far:   Even for the initiated, buying a bong can get complicated fast. As someone who’s sold an estimated 25,000 bongs and dab rigs over six years, I want to share with you the most important things to remember during your next headshop visit, whether you’re buying your first-ever bong or adding another to your collection.    1. Buy a Bong from an Online Smoke Shop  Walkin ..read more

The statements made regarding these products have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product. The views and opinions expressed in this blog are those of guest posters and do not necessarily reflect the views or positions of NisonCo.   The main ..read more

Over the past several years, podcasts have taken the world by storm. As of 2021, nearly half of Americans report listening to a podcast in the past month. With topics ranging from plant-friendly workouts to cannabis and everything in between, there’s a podcast for everyone. Plant-based diets are also on the rise, so it’s no surprise that there are countless great podcasts about vegetarianism and veganism. Without further ado, here’s a list of the top 20 vegetarian and vegan podcasts. For those who just want to hear the pods already, you can grab a link to a Spotify playlist sampling the podcas ..read more