Is your dispensary’s summer marketing plan ready for the warmer weather? As a longtime cannabis content marketing agency, NisonCo knows that a seasonal marketing strategy can make the difference between a successful summer and so-so sales for our clients. Here are the marketing ideas we’re most excited to help our clients implement this summer.    1. Mark the Start of Summer with a Memorial Day Cannabis Sale Memorial Day, observed on the last Monday in May, marks the unofficial start of summer for many Americans. This three-day weekend is a great time to kick off your cannabis busine ..read more

Did you know learning new things can help keep your brain healthy and agile? Podcasts are a great way to keep your brain active and pick up new information about virtually any topic, including cannabis.    As you can probably guess from our previous blogs on cannabis podcasts, social justice podcasts, vegan podcasts, and cannabis business podcasts, the team at NisonCo loves a good listen. Whether you’re a cannabis professional with limited free time, a cannabis newbie, or just an auditory learner, we hope these cannabis education podcasts will get you thinking.    1. How to ..read more

NisonCo has been in the business of cannabis PR since before the United States’ first legal sale in 2013. In that time, we’ve helped our clients form long-lasting relationships with other operators in the industry and formed robust and long-term cannabis partnerships of our own.  In this blog, we’re sharing insights from a few of our long-term partners about creating and maintaining distribution relationships to help your cannabusiness succeed.    What Makes a Dispensary or Cannabis Brand Successful? Industry relationships are among the most crucial building blocks of any succes ..read more

In today’s online world, we have access to an incredible amount of high-quality cannabis content on topics from cultivation to business technology. The staff at NisonCo has rounded up 20 of our favorite cannabis blogs to share with you today.    The Best Cannabis News Blogs to Help You Stay Ahead of the Industry Blogs are a great way to stay informed about the cannabis industry and get your news from people who are active inside the sector.    1. Cannabis Now With a focus on current events in cannabis alongside a smattering of educational and pop-culture pieces, Cannabis No ..read more

Keywords and phrases are the basic building blocks of search engine optimization (SEO) for dispensaries and cannabis delivery companies. They’re essential in helping your business appear prominently on your targeted search engine results pages (SERPs). The first result on any given results page receives nearly a third of all clicks, so showing up as high as possible on Google or other search engines is vital to your company’s success. Ranking well is especially important for companies in highly competitive markets, such as dispensaries and cannabis delivery companies.   NisonCo has c ..read more

Cannabis business podcasts are a great way to learn new things and stay on top of industry news and trends. Whether you are a cannabis industry pro or curious about entering the market, you’ll want to peep at some of our favorite cannabis podcasts.  The team at NisonCo has compiled a list of top podcasts covering a wide swathe of cannabis business topics, from the growing cannabis economy to predictions about the next big trends in cannabis.    Cannabis Business Podcasts Can Help Your Company Succeed Research suggests that more than 40% of American adults listen to podcasts ever ..read more

Weddings allow couples and their loved ones to celebrate their partnership and showcase meaningful aspects of their identity. Including cannabis in the big day is becoming more mainstream as more couples acknowledge the important role it plays in their lives. Let’s examine the prevalence of cannabis wedding events and consider how business owners can market their products and services to appeal to this market.    5 Cannabis Wedding Ideas to Infuse Every Aspect of the Big Day  The growing practice of including cannabis in weddings provides an incredible opportunity for businesses ..read more

If you’re trying to boost your cannabis career, social media is a must. LinkedIn isn’t just the best social media platform to build your professional network — it’s also one of the most cannabis-friendly social sites.   Why LinkedIn is the Best Platform for Cannabis Professionals Most social media platforms have some type of regulation surrounding cannabis content. LinkedIn is no exception, but they are far more friendly to the cannabis industry than most social media platforms.    LinkedIn Doesn’t Censor Cannabis Content First and foremost, LinkedIn allows more cannabis content ..read more

You need a unique brand image, an excellent product, and a strong search engine optimization (SEO) strategy to stand out in the competitive online marketplace of the growing CBD industry. As one of the best CBD SEO companies in the country, NisonCo has extensive experience helping CBD and cannabis companies excel through careful internet marketing. Here are our top tips for creating a streamlined, effective CBD keywords strategy for your brand.    Stay on Top of CBD Industry Trends Culture-conscious consumers drive the cannabis industry. CBD and cannabis trends can come and go quickl ..read more

There are many holidays for cannabis companies to capitalize on throughout the year, but April 20, otherwise known as 4/20, is undoubtedly the most impactful. Most cannabis companies see their highest sales of the year, but you’ll have to prepare to stand out. With 11 years in the industry, NisonCo is well-versed in what makes for a successful 420 marketing campaign. Have you already started work on these seven tactics?   1. Publish Optimized Cannabis Blogs About 4/20 to Attract Traffic to Your Website Themed blog posts are an excellent way to attract traffic to your website, capture cons ..read more