Since NisonCo’s founding in 2013, we’ve had the honor of working with incredible people — like the writers, editors, journalists, and reporters who turn our clients’ stories into reality with high-quality, targeted press coverage.    In this blog, we recognize more than 50 reporters in the cannabis industry that you need to follow on LinkedIn… Read More »Hemp + Cannabis Reporters to Follow in 2025 ..read more

International Women’s Day presents an excellent opportunity to post impactful content and garner positive press for your brand, but like most holidays with roots in social justice, you’ll need to be careful to strike the right notes in your Women’s Day cannabis content.  As a cannabis content agency with our own roots in activism, NisonCo… Read More »How to Craft Genuine Cannabis Content this Women’s Day ..read more

So, you’re considering investing in cannabis SEO and just received an SEO audit for your website. What should you do next? Parsing all the information in an SEO audit can be difficult — and it can be even harder to know where to start implementing changes.  As a longtime cannabis SEO agency, NisonCo has helped… Read More »Your Guide to Understanding Cannabis Website SEO Audits ..read more

Cannabis Conference Marketing Strategy – Picking The Right Events Cannabis conferences attract several key attendee groups, first identify who you need to meet: – Industry professionals (dispensary owners, cultivators, processors, manufacturers) – Medical professionals interested in therapeutic applications – Investors and entrepreneurs seeking opportunities – Policymakers and regulators shaping industry frameworks Cannabis Conference Selection and… Read More »What are Effective Ways to Generate Leads at Cannabis Conferences ..read more

The cannabis industry is inherently tied to social justice. You’ve likely heard this assertion before, but what, exactly, does it mean? As a cannabis PR company that emerged from advocacy efforts, NisonCo has a long history in the cannabis industry — and an even longer history in social justice movements. We’re passionate about helping the… Read More »How is Cannabis a Social Justice Issue ..read more

If you haven’t already heard, let us be the first to tell you: it’s time to start planning your 4/20 marketing strategy.  April 20 is typically one of the biggest sales days of the year for cannabis dispensaries, and since 4/20/25 falls on a Sunday, you need to prepare for increased traffic all weekend long.… Read More »Get Ready for 4/20: Marketing Tips and Tactics ..read more

In this blog, we’re sharing seven of our most powerful tips to teach you how to get coverage for your cannabusiness in 2025 and beyond.    Understanding the Value of Cannabis Public Relations There are many reasons to prioritize PR in 2025, but it all comes down to exposure.  PR can help you build a… Read More »7 Tips to Get Cannabis Press Coverage in 2025 ..read more

When most people think of SEO, they think of changes they can make to their website to improve rank visibility. While that’s important, it doesn’t tell the whole story.  Offsite SEO, or SEO techniques on other websites, are just as crucial to a successful SEO strategy as onsite techniques. Backlinks — a type of offsite… Read More »How to Improve Cannabis Backlink SEO ..read more

Ian Miller, CEO of Catalyst BC, is passionate about using his team’s experience and his company’s comprehensive consulting services to help cannabis companies maximize their resources and achieve their operational and financial goals. Specifically, Catalyst provides its clients with license application and acquisition, facility design, engineering, procurement, and specification support, commissioning, all-stages operational support, pre-exit… Read More »Ian Miller of Catalyst BC on 2025 Cannabis Trends, Challenges and Tech ..read more

It’s hard not to get swept up in the excitement — or dread — about generative AI. It seems like new AI tools are released every day, and you can’t deny their potential. However, the fact of the matter is that AI is a tool like any other, and accordingly, it is great for some… Read More »2025 AI Use Cases for Cannabis Marketing ..read more