Today, American adults spend more on cannabis than they do on craft beer or chocolate. MJ Biz anticipates staggering sales figures, with projections of $38.4 billion in sales for 2024. Additionally, the number of licensed marijuana businesses in the US is expected to surpass 165,000 this year, highlighting the expansive opportunities within the industry ..read more

The projections for the cannabis market look very optimistic. According to data, cannabis sales will reach $33.5 billion by the end of 2023, surpassing the US spending on chocolate and craft beer. This number is projected to grow to $170.7 billion by 2028 ..read more

The cannabis industry just experienced an exciting year in 2022. Despite growth in legislation being seemingly sluggish throughout the year, the industry still reports good growth projections. According to New Frontier Data, cannabis consumers will grow by 4% annually over the next eight years, resulting in 71 million users by 2030 ..read more

In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious reasons why there's growth in the marijuana industry is a generational pattern ..read more

Since the legalization of marijuana in the U.S., a growing number of the U.S. population is embracing its medicinal and recreational use. According to statistics, 44% of Americans currently have access to legal recreational marijuana ..read more

Set your goals high, as 2022 is expected to be a glorious year for the cannabis industry. BDSA reports that cannabis sales will jump 22%. That will take the total sales up to $28 billion. The biggest challenge for most players in this industry will be maximizing their profits and market share in an exponentially growing consumer base with a host of new players also coming in. But there's one great way to ensure your business is ahead of the curve. That is by staying on top of these cannabis marketing trends for 2022 ..read more

It's no surprise that digital video is bigger than ever. Even before the coronavirus pandemic began, people were spending a lot of time with digital video. According to an eMarketer report, in 2019, users spent an average of 1.7 hours per day watching videos. As of March 2020, a majority of users in every age group reported that they had increased their consumption ..read more

You've picked an excellent time to run a business in the cannabis or CBD industry. Why wouldn't you do it now? It's quickly becoming one of the most productive sectors in the world. So, do you need a cannabis marketing partner to help you grow your business and get your brand in front of the right audience? Keep reading to find out ..read more

Have you considered adding LinkedIn to your cannabis marketing strategy lately? If not, you're missing out on potential cannabis brand-building, networking, and lead-generation opportunities. Amazingly, most cannabis marketing tips fail to mention the potential of LinkedIn. While there is much opportunity for cannabis brands on Instagram, LinkedIn is one of the most cannabis business-friendly mainstream social media platforms available ..read more

For more than a year now, Instagram has been the place for the cannabis industry to be, especially the business-to-consumer brands. Instagram's popularity in the cannabis industry continues to soar, particularly when it comes to reaching current and new consumers.  ..read more