How the Cannabis Industry Shows Pride In many countries, June is Pride Month. The holiday, which celebrates the LGBTQ+ community, commemorates the birth of the pride movement in 1969. The cannabis industry has always strongly supported pride; according to USA Today, Within the cannabis industry, 14 percent of employees identify themselves as members of the LGBTQ+ community, highlighting a significant level of inclusion and diversity within the workforce. Cannabis dispensaries can nurture a more authentic collaboration with the queer community, and in so doing, broaden their customer base. Some ..read more

Easy Marketing Automation – After Join Autoconnect Welcome back to our series on marketing automations! In our previous automations blog, we explored the power of autoconnects and their ability to streamline marketing efforts and boost customer engagement. Today, we’re diving deeper into the world of autoconnects and shining the spotlight on a specific feature: After Join. In an increasingly digital landscape, merchants across various industries are seeking innovative ways to connect with their customers and provide seamless experiences from the moment they join their platform or subscribe to ..read more

Spotlight on the Silver State In 2017, Nevada was one of only a few U.S. states to legalize marijuana recreationally. Since that time, its cannabis customers have spent over $4 billion on marijuana products. From 2018 to 2022, sales of cannabis products grew by 30 percent. And while sales were down in 2022, dispensary owners remain hopeful about this year. Let’s take a look at some exciting developments that may impact the cannabis market in Las Vegas and the state of Nevada this year. More Recreational Cannabis Products Per Customer? One thing that has frustrated Nevada cannabis consumers is ..read more

Paid Loyalty Program: increase revenue with subscriptions In today’s competitive business landscape, finding innovative ways to boost revenue while fostering customer loyalty is a top priority for merchants. One effective strategy gaining popularity is the implementation of paid loyalty programs that leverage the power of subscriptions. By offering ongoing benefits in exchange for membership fees, these programs not only enhance customer engagement but also drive increased revenue. In this blog, we will explore how paid loyalty programs, with their subscription models, can be a game-changer fo ..read more

Welcome to the world of marketing automations, where marijuana dispensaries can streamline their marketing efforts and save valuable time and money. In today’s digital age, marketing automations have become an increasingly popular tool for companies looking to maximize their marketing impact. Autoconnects, a key component of marketing automations, have quickly become one of the most powerful and efficient ways for companies in the cannabis industry to connect with their consumers. As the cannabis industry continues to grow, dispensaries are looking for new and innovative ways to connect with t ..read more

Artificial intelligence in the cannabis industry The cannabis industry has come a long way since legalization, and the competition among companies in the industry is ever growing and fierce. As such, cannabis companies are looking for innovative ways to stand out and gain a competitive edge in the industry. Recently, a popular strategy that has gained a lot of traction in the cannabis industry is the use of artificial intelligence or AI for cannabis marketing. In this blog, we will explore the benefits and applications of AI in cannabis marketing. Personalization for cannabis companies Person ..read more

Improve your email deliverability with these 7 tips is a valuable tool for any business looking to connect with their audience, and cannabis dispensaries are no exception. However, with the rise of email filters and spam traps, ensuring your emails make it to your customers’ inboxes can be a challenge. That’s why it’s crucial for dispensaries to focus on email deliverability – the ability for your emails to actually reach your intended audience. In this blog post, we’ll discuss seven tips and tricks that dispensaries can use to improve their deliverability. From verifying ownership of your ema ..read more

How to Use Dispensary Marketing Technology Successfully Should Your Business Use Cannabis Software? As the cannabis industry has grown, so has a raft of software targeted towards cannabis businesses. If you operate a smaller dispensary, or if you’re new to the industry, you might be asking yourself whether you should invest some precious cash into new software. This guide will help you make a decision. What Can Dispensary Software Do For Your Cannabis Business? Successful cannabis retailers must wear many hats. They brainstorm ways to increase revenue, maintain loyalty rewards programs, and s ..read more

Building Brand Equity for Your Cannabis Business What is Brand Equity? As a business owner in the cannabis industry, you’ve probably heard these words bandied about many times before. But what exactly is brand equity? Forbes Magazine defines it as the attribute that makes customers want to pay more for a certain brand – in short: perceived value. The article goes on to say that a popular brand of smartphone is three times as expensive as an unknown one. Loyal customers will gladly shell out more money for a familiar product, even if it’s identical to one they’ve never heard of. Sometimes a br ..read more

Cannabis Marketing Tips for 420, 2023 The biggest day of the year in the cannabis industry With 420 around the corner, cannabis dispensaries are gearing up for one of the busiest and most profitable days of the year. April 20th, commonly referred to as 420, is the day when cannabis enthusiasts worldwide come together to celebrate their love for the plant. For cannabis brands, 420 is the biggest day of the year. In fact, according to recent data, cannabis product sales on April 20th, 2022, reached an all-time high with many retailers seeing a surge of up to 200%. With numbers like these, it’s ..read more