Twitter’s New Polices on Cannabis Advertising in Canada & USA: Social Media Ads Now Allowed! Cannabis advertising in Canada for retail pot shops and online dispensaries has always been a challenge but recent changes with Meta/Facebook, Google, and now Twitter have made your cannabis marketing “a little easier”. Can cannabis be advertised on social media and other digital channels like Google and Bing search engines or on popular websites?  Yes, cannabis advertising in Canada has been possible, we’ve been doing it since 2017, and calling it a challenge does not express how much of a ti ..read more

Blog Content is Essential To Your Dispensary SEO Strategy Is blogging still relevant for dispensary SEO marketing? The numbers certainly say so. In terms of blog content for all industries, WordPress reports that there are approximately 70 million new blog posts each month.  Clearly, this shows that blog content marketing is still a valuable and outstanding strategy for all businesses including dispensary SEO marketing. To go even further, a recent study by the Content Marketing Institute showed that blog content is used by 90% of businesses over other forms of content marketing including ..read more

Customer Service is the Key To Cannabis Retail Marketing Customer service is the foundation of cannabis retail marketing and should be at the top of your list of essential dispensary marketing tips.  This is not just limited to bricks & mortar retail dispensaries as the same can be said for online dispensaries and mail-order marijuana sites. If you own and/or operate a retail cannabis store and have been involved with cannabis retail marketing, you already understand that your products can be confusing for many customers, particularly for mature cannabis consumers and those new to usi ..read more

Level-Up Your Weed Marketing Strategy With These 20 Local Search Ranking Factors When crafting your weed marketing strategy, don’t forget about Local SEO. Google’s Local Pack is a great way to get your business in front of local customers. To increase the chances, you should optimize for 20 ranking signals that are important according to Google’s guide and there are many more tools available on how one can do so! Google’s ranking algorithm is becoming increasingly difficult to beat as more and better local SEO for dispensaries and weed marketing strategies come into play.  The three main ..read more

How To Set Up An Effective Canna Marketing & SEO Plan For Your Business Find everything you need to know to build an effective and competitive canna marketing & cannabis SEO strategy that will get you found by search engines and increase organic traffic. Online shopping has taken over the world. While people still make a run to the closest dispensary to pick up weed, the allure of buying weed online from the comfort of your home is unbeatable for many weed smokers. Today, pretty much everything from groceries, food, snacks, clothing, household appliances, and even brand new cars, if ..read more

How To Promote Selling Weed Online & Increase Profitability Your revenue is just going to intensify due to ever-increasing consumer needs if you are in the legal or legacy marijuana business so having a good understanding of how to promote selling weed is imperative for the success of your business.  Weed delivery services and online dispensaries are legal and entrepreneurs can make a substantial quantity of earnings quickly with the right cannabis marketing strategy designed to promote selling weed online.  The Marijuana market in both Canada & the USA is in the fast line no ..read more

Use This Guide For Your Cannabis Marketing Plan It’s an excellent time to own and operate an online dispensary, mail order marijuana shop, or cannabis retail store in Canada or the USA and to update your current cannabis marketing plan.  If we look at the United States, there’s been an increasing amount of individual states that are beginning to legalize cannabis. At the time of this writing, there are at least 18 US states that have legalized marijuana for recreational use for adults. On the medical cannabis side of things in the USA, there are dozens of states that allow adults to use w ..read more

How To Fully & Completly Optimize Your Google My Business Page Utilize this guide to marketing for dispensaries to maximize your dispensary’s Google Business Profile (also known as your Google My Business (GMB) Page) for better search visibility on prominent search queries related to buying weed close to your dispensary by uncompromising stoners near you. Your Google My Business Page (GMB) is a complimentary feature from Google that assists cannabis dispensary business owners to manage their online presence across the major search engine we know as Google, and its expanding portfolio of ut ..read more

Updated CBD Advertising Laws For 2022 There have been a lot of changes and updates with CBD advertising laws over the last few months and this is super good news for existing CBD companies that have significant brand awareness and are ready to boost online sales. CBD advertising can also benefit new CBD businesses who need to gain brand awareness and increase qualified website traffic with a limited advertising budget. Our CBD advertising agency has been running ad campaigns for CBD (and cannabis) since 2017 using Google search ads, programmatic display advertising, and native/sponsored conten ..read more

How To Market CBD on Facebook & Not Get Shut Down We’ve been using Facebook & Instagram to market CBD products since 2018 and have realized that the best way to market CBD on Facebook is to focus your organic posts on educational facts, backed by credible scientific sources. While this may not sound “sexy” or Instagram-worthy”, that’s ok because that’s not the goal for your CBD brand on social media. Your goal should be to use Facebook & Instagram organically and lead with education in order to build brand awareness and develop product trust. By “organically” we mean daily posts, n ..read more