Marijuana packaging serves a practical purpose, right? From transportation to storage, it’s the packaging that preserves the quality and potency of the cannabis.  But the importance of product design goes so much further than that. Great packaging design strikes the perfect balance between functionality and aesthetics. It can protect a product while also sending a powerful message about your brand.  Let’s explore everything you need to know about the importance of package design for dispensary marketing. Why Does Packaging Matter for Cannabis Marketing?  The days of sending ..read more

Marketing your cannabis business can be a tricky endeavor. The cannabis industry is rapidly evolving, but navigating the regulations can be confusing and overwhelming, especially for dispensary owners. Tracking the success of your marketing efforts can also be difficult because of the ever-changing competitive landscape. The key to success is understanding how to measure whether your dispensary marketing strategy is working. You can evaluate performance in a few ways, from tracking consumer behavior to analyzing trends.  Wondering how to know if your marketing strategy is working? Let’s d ..read more

Creating a memorable cannabis brand can be a daunting task. With so many variables to consider, it can be difficult to know where to start. But with the right approach and planning, you can develop a unique and successful brand for your cannabis business. Here, we’ll discuss five steps to take when designing a cannabis brand. From researching your competition to selecting the right logo, these steps will help you create an effective and lasting cannabis brand. Knowing Your Brand Design Process Creating a successful cannabis brand can be an exciting endeavor but also a complex and daunting task ..read more

As the cannabis industry continues to expand, it’s becoming increasingly important for dispensaries to stay ahead of the competition. With new technology and trends emerging every day, it can be difficult to keep up with the best strategies for marketing your dispensary. To help you get ahead of the curve, we’ve compiled the top 5 dispensary marketing strategies to try in 2023. From voice-based SEO to virtual reality (VR), these new marketing strategies for 2023 will help you get the most out of your marketing budget and stand out from the competition.  Short-Form Content In today’s world ..read more

Storytelling is an essential aspect of branding for cannabis companies, as you can use it to engage with customers and help develop relationships. A well-crafted story has the potential to build trust and loyalty while also delivering a unique message that sets a brand apart from its competitors. Storytelling can be an effective tool in helping cannabis brands establish a strong connection with their target market, effectively conveying their core values and the benefits of their products or services. By creating an engaging narrative that resonates with consumers, cannabis brands can build gr ..read more

Many businesses, dispensaries included, focus a lot of time and attention on attracting and converting new customers. While expanding your customer base is essential for growing your brand, your current customers are just as important. They may have already purchased from your shop once before, but you want them to keep coming back. Their continued patronage can help increase your revenue and allow your dispensary to thrive. One way to encourage repeat business from existing customers is with a solid dispensary loyalty marketing plan. Loyalty marketing focuses on marketing specifically to thos ..read more

Your cannabis product packaging offers an opportunity to stand out from the crowd and make a statement. It tells your target audience who you are and what you stand for as a brand. It can make or break a potential customer’s decision to choose you over all the other products on a dispensary shelf. While you need to develop a great cannabis packaging design for a powerful first impression, you need to do so with numerous rules and regulations in mind. This quick cannabis packaging and labeling guide can help.  Cannabis Packaging Laws and Labeling Requirements The cannabis industry has some ..read more

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Marketing is an essential part of any business. A solid marketing plan consists of multiple tactics that function to make your company known, attract and engage potential customers, and generate more sales. Today, online strategies have become a significant part of many businesses’ marketing plans. In the cannabis space, however, there are numerous additional rules and regulations that can make digital marketing a bit more challenging.  Types of Online Marketing “Online marketing” is a broad term that refers to various digital strategies to increase brand awareness, including: Search Engi ..read more

Competition in the weed industry will be fiercer than ever in 2023, so getting your dispensary branding spot-on is essential to the future of your business.  What are the smartest ways to set your dispensary apart and create repeat customers? Here are our predicted 2023 branding trends and a few quick tips.  Offer a Fresh Product Variety 2023 will bring a greater range of developed, innovative products. Think new cannabinoid discoveries and cultivated strains. Buying trends are also shifting more toward beverages, infused products, and unusual edibles (so not just gummies and brownie ..read more