Picture this: You’ve crafted the perfect email campaign for your cannabis brand, only to have your account suspended just as you hit “send.” Frustrating, right? Welcome to the wild west of cannabis marketing, where finding a reliable email platform can feel like searching for a needle in a haystack. But fear not — we’re about to crack the code on cannabis-friendly digital marketing platforms. The Cannabis Email Marketing Landscape Before diving into specific platforms, you should first understand the current state of cannabis email marketing. Many mainstream email service providers have strict ..read more

Rewarding customers is more than just a gesture of appreciation — it’s a strategic move that can significantly boost your dispensary’s success. By making customers feel valued, you encourage loyalty, repeat visits, and positive word-of-mouth, all of which are crucial in the competitive cannabis industry.  This blog will guide you through the powerful benefits of implementing a dispensary loyalty program, explore different types of programs you can offer, and provide practical tips to create an irresistible loyalty program that keeps customers coming back for more. 9 Powerful Benefits of D ..read more

Edibles have carved out a significant niche in cannabis, captivating both new and seasoned consumers with their discreet and diverse offerings. However, the success of cannabis edibles isn’t just about what’s inside the package. The packaging itself plays an important role.  Effective cannabis edibles packaging does more than just house your product — it communicates your brand’s story, ensures compliance with regulations, and maintains the integrity and appeal of the edibles until they reach the consumer. This comprehensive guide delves into cannabis edibles packaging options, exploring ..read more

Starting out in the cannabis industry is the perfect time to cultivate growth through innovation and strategic partnerships. Finding the right investors is key, as they do more than fund your venture. They also sprinkle in expertise, connections, and support — essential for navigating the intricate and swiftly evolving cannabis market. This blog is your roadmap. It will illuminate the investment landscape, help you pinpoint the ideal investors, and arm you with savvy strategies to draw them in.  Understanding the Cannabis Investment Landscape The cannabis industry presents a unique blend ..read more

As the cannabis industry continues to bloom, more and more entrepreneurs are looking to enter the market by opening their own dispensaries. However, starting a dispensary is not as simple as opening a typical retail store. There are numerous complexities and unique challenges that come with operating in the cannabis industry, from navigating ever-changing regulations and securing funding to building a strong brand identity. But don’t let these challenges deter you from pursuing your dream of becoming a successful cannapreneur. This comprehensive guide is designed to walk you through every step ..read more

The majority of cannabis consumers turn to search engines to find nearby dispensaries, which makes local SEO an indispensable tool for driving foot traffic and boosting sales. A well-executed local SEO strategy can help your dispensary stand out in search results, build trust and credibility with your target audience, and ultimately, increase your market share in an increasingly competitive industry. In this comprehensive guide, we’ll demonstrate the power of local SEO for cannabis companies and provide actionable tips to help you optimize your dispensary’s online presence and grow your busine ..read more

So you’ve just closed the deal on the property for your brand-new dispensary, and now you have free reign to design your space. However, rearranging your living room for your last kickback is not like rearranging.  Different states have rules and regulations on design that dispensaries have to follow to stay in business. Some are reasonable, and some seem like they were put in place by disgruntled politicians who are mad they couldn’t keep weed illegal. While going through all of the stipulations in each state is beyond the scope of this article, realize they exist, and you’ll have to be ..read more

Your website is like a vehicle that gets people from point A to point B. It has to be a well-oiled machine equipped to handle many people using it to get where they want to go on your site and other relevant places on the internet. And, just like any other type of machine, it requires maintenance. Many businesses spend from $5 to upward of $1,000 per month to keep their site in tip-top shape. It’s important to know how to manage a website so you spend your time and money effectively.  In this article, we provide a quick and easy website maintenance checklist to keep your site running at o ..read more

What is product packaging? It’s the container that keeps your product fresh and safe in transit from the manufacturer to your home. And is product packaging important? Absolutely—if it looks dank, people will think it’s dank. People with different backgrounds, interests, and budgets all buy weed, and your packaging is part of your brand identity. We’re sure you have a specific idea of what you want your pack to look like, and we want you to know everything to expect in the packaging design process.. That’s why we’re bringing you this article today. We’ll walk you through everything from concep ..read more

As more states begin to legalize recreational and medicinal cannabis, the industry is booming. With this success, however, comes serious challenges for cannabis brands.  Many cannabis businesses are struggling to stand out in a crowded market, especially when competing with brands that have been established in the industry for years. Without unique and compelling branding, it’s easy for even a high-quality cannabis brand to fall through the cracks.  That’s why effective brand messaging is so important. A strong brand message is how a brand conveys its value and carves out a niche in ..read more