When California legalized recreational cannabis in 2018, dispensaries rushed to market with bright green logos and big, leaf imagery. Today, those same businesses are discovering their early branding decisions might be holding them back. The cannabis market has transformed dramatically — what worked in 2018 is now outdated to sophisticated consumers who can choose between […] The post How To Rebrand Your Cannabis Business appeared first on HIGHOPES ..read more

So you’ve developed cannabis-infused products, whether it’s edible cannabis products, pre-rolls, or other goods — well done! Before your products can go on dispensary shelves, you need to nail the weed packaging design. When done right, it attracts customers and preserves your product’s freshness, legality, and safety. Whether you’re new to packaging or looking to […] The post Best Practices for Cannabis Packaging appeared first on HIGHOPES ..read more

The cannabis industry continues to expand, with new technology and regulatory changes reshaping the landscape each year. Attending cannabis trade shows and conventions is key to staying competitive. These gatherings offer an opportunity to meet industry leaders, learn from experts, and connect with like-minded professionals. Here’s a rundown of the top cannabis events in 2024, […] The post Top Cannabis Events & Conferences: Must-Attend Industry Gatherings appeared first on HIGHOPES ..read more

Programmatic advertising is a game-changer for brands and dispensaries looking to reach their target audiences with precision and efficiency. But what exactly is programmatic advertising, and how do you use it to drive growth for your cannabis business?  In this guide, we’ll dive into the essentials of cannabis programmatic advertising, exploring its benefits, best practices, […] The post Guide to Programmatic Advertising for Cannabis appeared first on HIGHOPES ..read more

Running a successful cannabis dispensary is about more than just moving product. It’s about becoming a trusted part of your community. But let’s be honest — building those connections isn’t always easy, especially in an industry that still faces some stigma. That’s why we’ve put together these practical ideas to help you make a real […] The post Community Outreach Ideas for Cannabis Retail Owners appeared first on HIGHOPES ..read more

Whether you’re running a marijuana brand, dispensary, or ancillary company, you know that having a strong online presence is key to success in this industry. After all, more cannabis consumers are starting their shopping journey with a quick Google search. So, if your website isn’t showing up on that first page of results, you’re likely […] The post SEO for the Cannabis Industry appeared first on HIGHOPES ..read more

If you’re a cannabis business owner, you’ve probably heard of Weedmaps and Leafly. These two platforms are major players in the industry, but what exactly do they offer? And more importantly, which one should you use for your business? Let’s break it down and help you figure out which platform might work best for your […] The post Weedmaps vs. Leafly: What’s the Difference? appeared first on HIGHOPES ..read more

Are you ready to light up your cannabis knowledge and take your business to new heights? Whether you’re a seasoned cannabis entrepreneur or just dipping your toes into the green rush, these top-notch podcasts will keep you blazing ahead of the competition. From cultivation secrets to investment strategies, we’ve rolled up the best cannabis podcasts […] The post Best Cannabis Podcasts: Elevate Your Knowledge and Grow Your Business appeared first on HIGHOPES ..read more

In the wild world of weed, packaging isn’t just about making your product look pretty on the shelf. The fact is, you have to maneuver through a labyrinth of regulations. But you’re not alone on this journey, as this guide will help you with all you need to know about packaging requirements.  Safety First: Nobody […] The post The Art of the Green Package: Mastering Cannabis Packaging Requirements appeared first on HIGHOPES ..read more

In the increasingly competitive cannabis industry, standing out from the crowd is more important than ever. And while you certainly want to have top-notch products, it’s your brand identity that truly sets you apart and keeps your customers coming back for more. Let’s dive into why brand identity is your cannabis company’s secret weapon and […] The post The Importance of Brand Identity as a Cannabis Business appeared first on HIGHOPES ..read more