Exploring the tension between consumer data and brand narratives in cannabis marketing. The post The Battle of Data Versus the Story You Want to Tell: Framing Up Cannabis Industry Insights appeared first on BDSA ..read more

Exploring the tension between consumer data and brand narratives in cannabis marketing. The post The Battle of Data Versus the Story You Want to Tell: Framing Up Cannabis Industry Insights appeared first on BDSA ..read more

Arm your sales team with data-backed sales stories. Use sell-through, rank, velocity, and other metrics to increase your reach and penetration within your retailer accounts. The post Maximizing Sales Team Effectiveness in Cannabis Retail appeared first on BDSA ..read more

Use your Total Addressable Market (TAM) to identify growth opportunities, make informed strategic decisions, and benchmark your brand’s market position against the competition. Cannabis brands looking to dominate their market need more than just good products—they need to know how to find their Total Addressable Market (TAM). Cannabis-specific TAM is a market forecasting tool that […] The post How to Calculate Your Total Addressable Market in the Cannabis Industry appeared first on BDSA ..read more

Just eight months after the legalization of adult-use cannabis, Ohio has already launched adult-use sales! Legal sales kicked off on August 6, 2024, with 98 retailers approved to sell cannabis for adult-use. The post BDSA Brand Insights: Best-Selling Ohio Cannabis Brands appeared first on BDSA ..read more

Despite ongoing industry headwinds, the cannabis industry is still growing rapidly, with BDSA forecasting that US cannabis retail sales will total more than $32 billion in 2024. While Cannabis beverages make up a small share of total cannabis sales, the beverage category can yield significant returns for brands that take a strategic, insights-driven approach to product assortment, formulation, and audience targeting. The post BDSA Cannabis Insights: 2024 Beverage Category Trends appeared first on BDSA ..read more

Despite ongoing industry headwinds, the cannabis industry is still growing rapidly, with BDSA forecasting that US cannabis retail sales will total more than $32 billion in 2024. While Cannabis beverages make up a small share of total cannabis sales, the beverage category can yield significant returns for brands that take a strategic, insights-driven approach to product assortment, formulation, and audience targeting. The post BDSA Cannabis Insights: 2024 Beverage Category Trends appeared first on BDSA ..read more

Brendan Mitchel-Chesebro Unlocking Higher Profits through Strategic Product Management in the Cannabis Industry Cannabis brands are constantly seeking ways to boost revenue and enhance profitability. Two powerful strategies to achieve these goals are optimizing the product mix and implementing SKU rationalization. By carefully analyzing and refining the range of products offered, cannabis brands can better meet consumer demand, reduce costs, and ultimately increase their bottom line. How Product Mix Optimization and SKU Rationalization Work Together Product mix optimization involves evaluating ..read more

Brendan Mitchel-Chesebro Customers love having options, but too many choices from a cannabis brand can prove overwhelming and hurt profits. If you’ve ever found yourself overwhelmed by the number of jarred pasta sauces at the grocery store, you’ve been victimized by poor SKU optimization. Now, imagine what it’s like for a cannabis consumer exploring their options for the first time. Scores of cannabis products cover every inch of shelf space—each one a veritable kaleidoscope of strains, effects, and price points. Customers might leave the dispensary without finding what they need, feeling over ..read more

Brendan Mitchel-Chesebro As competition intensifies, strategic pricing is essential for cannabis brands to maintain profitability and margins, capture market share, and drive sustainable growth. The cannabis market is crowded, competitive, and constantly changing. To stay ahead of the pack, maintain margins, and achieve real profitability, cannabis brands need to be savvy in the art of pricing.  This guide explores pricing optimization tactics explicitly designed for cannabis brands. It explores everything from market trend analysis and competitor pricing models to new technologies and ad ..read more